This paper aims to gain knowledge on customers’ experience toward integrated resorts in Croatia. Customer perception toward integrated resorts was collected via face‐to‐face survey. The multidimensional experiential values and behaviors of 354 customers were studied. The data were analyzed using structural equation modeling. Croatian customers are engaged with the integrated resort experience. This engagement influences their satisfaction and behavioral intention. Specifically, customers with high playfulness and service expectations tend to engage positive behavioral intention toward the integrated resort brand. This paper offers the first insight into the relationship between experiential value and behavioral intention in the integrated resort setting.

Sport events represent a popular motive for travel and can bring a huge influx of visitors with multiple benefits for a destination. The purpose of this article is to analyze the effect of previous experience with the destination on future behavior in the form of intention to visit/revisit it and to shed more light on the relationship between visitors’ satisfaction and their future revisit intentions depending on their previous experience with the destination and the sporting event. The research setting was EuroBasket 2015, Zagreb, Croatia (EB), the largest and the most important basketball competition for national teams in Europe. A face-to-face survey with visitors of each of the 15 played games was conducted on site. In total, 765 questionnaires were collected. For the purpose of this paper, only foreign visitors (461 questionnaires) were included in the analysis. The connection between past experience and future intention to visit was tested with Pearson’s chi-squared test, differences in satisfaction levels—using the t-test for independent samples. In the next step of the analysis, we performed an analysis of impact asymmetry (IA) and of impact range (IR). The necessary input data were obtained through an OLS regression model with binary-coded dummy variables. The results showed that repeat visitors are more likely to express an intention to revisit the destination than first-time visitors, but the level of total satisfaction with EB was the same for both groups (first-time visitors and repeat visitors). The most influential event attributes for overall satisfaction were organization of EB in general, layout of the arena, and preparation of the city for the event. The study expanded the theoretical understanding of the visitors’ satisfaction with sporting event attributes as well their intention to revisit the destination.

The countries in the Balkan region report an increase in the number of tourist arrivals and spending but the question that remains is if their overall tourism industry is efficient. Using the methodology data envelopment analysis, this paper analyzes the efficiency of the tourism industry in the Balkans at the macro level. Eleven countries in the Balkan region were included in the research, namely Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Greece, Macedonia, Montenegro, Romania, Serbia, Slovenia, and Turkey. The period of observation was six years (2010-2015). Two inputs and two outputs were selected. Visitor exports and domestic travel and tourism spending were inputs, while travel and tourism total contribution to GDP and employment were outputs. According to the obtained results, there was no country that was efficient in every year in every window, and it was found that the most efficient country in the whole observed period is Albania, while the least efficient country is Montenegro.

Nonfinancial reporting (NFR) is a relatively new topic in the business practice; it evolved a couple of decades ago. Initially, NFR was mostly disclosed on a voluntary basis. Because of deeper awareness regarding climate change and environmental challenges, as well as pressure from investors, customers, and competition, nonfinancial reporting developed from a voluntary to a mandatory highly standardized practice. This research sought to address the following questions: How understanding of business value creation determines business reporting? How sustainability approach manifests on the company level? What is nonfinancial reporting and why should companies care about it? What are the motivations and benefits for companies and for whom do they publish sustainability reports? What about experiences in public sector? How contemporary concepts of green, circular, and zero-waste economy influence business reporting? Which open questions do organizations face on the path of sustainability reporting? This study contributes to the discussion on NFR and stimulates paradigm shift from profitability toward sustainability as adopting a holistic perspective, respecting people and the planet. This research stimulates business community to invest time and energy into sustainability reporting and encourages scholars to explore new ways of business reporting and therefore contributes to our knowledge and well-being.