Professor Dr. Shu-Yi Liaw is a professor in the Department of Business Administration, National Pingtung University of Science and Technology, Taiwan. He holds his Ph.D. degree in the Industrial Management from the Institute of Information Management, National Cheng Kung University, Taiwan. His research interests are on the topics related to service marketing, e-commerce, and internet marketing. He has published over 40 articles in peer-reviewed high-impact journals, such as Asia Pacific Journal of Tourism Research, International Journal of Marketing Studies, Sustainability, and International Business Research.