Lorena Ruiz-Fernández is a Lecturer in the Department of Management at the University of Alicante (Spain). She has a Ph.D. in Business, Economics and Society from the University of Alicante and has focused her research on the area of Strategic Management. In her career as a researcher, she has published articles in scientific journals such as Current Issues in Tourism, the Journal of Knowledge Management, the International Journal of Emerging Markets and the Journal of Fashion Marketing and Management, among others. She has collaborated in different research projects and has participated in many national and international conferences.
Lorena Ruiz-Fernández is a Lecturer in the Department of Management at the University of Alicante (Spain). She has a Ph.D. in Business, Economics and Society from the University of Alicante and has focused her research on the area of Strategic Management. In her career as a researcher, she has published articles in scientific journals such as Current Issues in Tourism, the Journal of Knowledge Management, the International Journal of Emerging Markets and the Journal of Fashion Marketing and Management, among others. She has collaborated in different research projects and has participated in many national and international conferences.