The aim of the paper was to assess how consumers evaluate organic labeled fruits and to what extent they are willing to pay a premium for fresh fruits with organic labels. A double-hurdle model is applied to data obtained by interviewing 407 fresh fruit consumers in nine Chinese cities. Willingness-to-pay a premium was modeled as a function of a series of demographic, socio-economic variables, plus fruit attributes, perceptions of fruit safety, and risk attitudes. Results indicate that the most important factors influencing willingness to pay a premium involved positive attitudes toward organic label, attention to fruit safety, the perception of importance of fruit attributes. Moreover, the more income consumers earn, the more likely they would be willing to pay a premium for organic fresh fruits. The recorded consumer interest in safety and quality of fresh fruits reveals that a promising market for organic fruits could be developed by an adequate knowledge on organic label and an effective market monitoring system.

Under the condition of different endowment factors of herders and imperfect market mechanisms, grassland transfer can promote the redistribution and rational utilization of grassland resources, which has a crucial impact on herders’ livelihood. This study fully examined how the grassland rental market improves herders’ income and to what extent, using unbalanced panel data with 560 herder households in the Qinghai–Tibet Plateau pastoral areas. A fixed effect model was used as the baseline model. The instrumental variable approach and propensity score matching method were utilized to address the endogeneity problem and sample selection bias. Finally, the mediating effect model was used to analyze the path mechanism of grassland transfer in/out on herder income. The results showed that the total household income increased significantly after participating in grassland transfer. Grassland rent-in increased livestock income, and grassland rent-out increased non-livestock income. After correcting for the selection bias, the income effect of grassland transfer became larger. The grassland rent-in increased the livestock income by promoting production investment. Grassland rent-out increased the non-livestock income by promoting non-pastoral employment.

Overgrazing is the key factor that has exacerbated grassland degradation in China’s pastoral regions. Herder’s grazing-based livestock production behavior becomes important to grassland conservation. Several formal environmental institutions and policies exist to improve grassland degradation; however, there remain contradicting conclusions regarding the contribution of these policies. Informal institutions become major instruments that might encourage herder’s behavior on overgrazing. Using village rules and conventions (VRC) as a proxy for informal institutions, the article attempts to scrutinize whether the VRC emerge to respond to herders’ willingness to reduce grazing intensity for grassland conservation and elicit factors affecting their reduction behavior using a Double-Hurdle model. Based on a survey of 193 respondents in Inner Mongolia and Xinjiang Autonomous regions of China, the empirical results provide evidence that VRC is effective in reducing herders’ grazing intensity. In detail, the VRC in written form and an unchanging context within five years could significantly improve herders’ willingness to reduce grazing intensity. Herders who consider the VRC as an important impact to their livestock production observe an increased reduction degree of grazing intensity. Additionally, variables referring to herder’s education and religious belief play a significant role in the reduction degree of grazing intensity. Our findings highlight the importance of VRC in controlling herders’ overgrazing behavior.

The paper explores determinants on rural labor’s migration decision in Shaanxi province in northwest China. It adopts Probit regression and takes High Value Agricultural Products growers as an example. The econometric results suggest that great net family farm income and shift opportunity cost, rich farm experience, as well as large farm size mitigate grower’s migration attitude, whereas poor rural infrastructure constructions and unclearly agricultural subsidy policies increase grower’s willingness-to-transfer. Policy suggestions on enlarging family farm land holdings, targeting extension training at the older growers, improving telecommunications infrastructure and specifying agri-subsidy program are highly recommended.