The concept of “ethical consumer behavior” has gained significant attention among practitioners and academic researchers, generating increasing but disjointed knowledge on the topic. By analyzing the empirical research on ethical consumer behavior, this article provides researchers with a map to guide future research. In total, we review 80 studies. The main contributions of the article include the identification of the main trends in the ethical consumer literature and the conceptualization of ethical consumer behavior. In addition, several areas for future research are proposed and discussed.

This article explores the notion of consumer empowerment in ethical consumption communities, known as responsible consumption communities (RCCs) in Spain. Although consumer empowerment has previously been discussed in the ethical consumer field, mainly in relation to notions of voting in the marketplace, it has yet to be explored thoroughly. In particular, the concept of empowerment should be moved beyond an individualized lens of analysis, acknowledging connectedness of persons. A combination of qualitative techniques was employed, including focus groups, in-depth interviews, observation, and documentary analysis. Our empirical case shows that consumer empowerment should be understood not in relation to consumption, but in relation to new forms of social organizing and experimentation that emerge around consumption.

In this editorial we are delighted to present the four papers included in this special issue. Each of them tackles different issues with important academic and managerial implications. Then, we will discuss the Sustainable Development Goals (SDGs) and the potential they represent for higher education institutions and management education, in particular. One of the most important challenges in this field will be how to introduce SDGs in management education, an area of interest for practitioners and academics.