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Prof. Pia Albinsson
Department of Marketing & Supply Chain Management, Appalachian State University, Boone, NC 28608, USA

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0 Corporate Social Responsibility
0 Collaborative consumption
0 Green consumption practices
0 Consumer activism
0 Advertising rhetoric

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Collaborative consumption
Consumer activism
Advertising rhetoric
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Journal article
Published: 01 March 2021 in Sustainability
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This study aims to establish the link of key Islamic banking sustainability indicators with the United Nations’ Sustainable Development Goals (UN SDGs) as a policy recommendation for sustainable development and to mitigate the distressing impacts of the COVID-19 pandemic on the triple bottom line (people, planet, and profit). To identify the key Islamic banking sustainability indicators, the authors selected the most cited sustainability measurement indexes in Islamic banking. Initially, the indexes were divided into 10 broader themes, and then the key Islamic banking sustainability indicators were shortlisted from each theme based on their high-frequency distribution. The shortlisted sustainability indicators were then ratified to be in line with Islamic philosophy based on “Maqasid al-Shariah” (objectives of Shariah) and were subsequently grouped into the three dimensions of economic, environmental, and social sustainability based on the axial coding method. Finally, the categorized sustainability indicators were aligned with the relevant UN SDGs through the axial coding method for policy formulation, and respectively 12 propositions were developed for policy formulation. This study labeled the methodological process of this study as the ECA method (exploration, categorization, alignment). The new ECA method offers a reverse extension in the “SDG compass” developed by the Global Reporting Initiative (GRI) for aligning business policies with the UN SDGs. The process of aligning Islamic banking sustainability indicators with the UN SDGs will provide a roadmap to recovery from the COVID-19 pandemic in terms of economic, environmental, and social issues. Due to the diversity of the UN SDG framework, it covers multiples aspects for sustainable development. Therefore, considering the UN SDGs in terms of various banking instruments will mitigate the multiple distressing impacts of COVID-19 on the triple bottom line (people, planet, and profit), it will also promote a sustainable development agenda.

ACS Style

Amin Jan; Mário Mata; Pia Albinsson; José Martins; Rusni Hassan; Pedro Mata. Alignment of Islamic Banking Sustainability Indicators with Sustainable Development Goals: Policy Recommendations for Addressing the COVID-19 Pandemic. Sustainability 2021, 13, 2607 .

AMA Style

Amin Jan, Mário Mata, Pia Albinsson, José Martins, Rusni Hassan, Pedro Mata. Alignment of Islamic Banking Sustainability Indicators with Sustainable Development Goals: Policy Recommendations for Addressing the COVID-19 Pandemic. Sustainability. 2021; 13 (5):2607.

Chicago/Turabian Style

Amin Jan; Mário Mata; Pia Albinsson; José Martins; Rusni Hassan; Pedro Mata. 2021. "Alignment of Islamic Banking Sustainability Indicators with Sustainable Development Goals: Policy Recommendations for Addressing the COVID-19 Pandemic." Sustainability 13, no. 5: 2607.

Conference paper
Published: 16 June 2020 in Marketing Challenges in a Turbulent Business Environment
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Gift giving is prevalent in most cultures as it is a symbolistic ritual of love, care, and often help build social relations (Anton et al. 2014; Areni 1998; Belk 1976). In the United States, consumers give gifts to friends and loved ones on multiple occasions every year. In 2016, it was estimated that Americans spent $929 on average per person on holiday gifts (American Research Group cited in Backman 2016). Gift giving, hereafter gifting, is such an important aspect of life, that 56% of U.S. consumers planned to accumulate debt in order to give gifts during the 2016 holiday season (Backman 2016). The aim of this research is to examine if there are differences in gifting practices across demographic factors among U.S. consumers. From a marketing viewpoint, generational differences in consumers focus on values, attitudes, and consumption preferences (Urbain et al. 2013). Drawing on Davies et al.’s definition of “the gift,” we define gifting practices to include the planning, searching, shopping, and the act of giving something without the expectation of immediate compensation. The current study examines gifting practices in general and did not focus on a specific holiday or event. As recent gifting research has called for more quantitative approaches in gifting research (Davies et al. 2010), we contribute to the literature by doing an empirical analysis of current gifting practices. After informal interviews with 33 informants, we designed a questionnaire focusing on different aspects of gifting. The questionnaire included sections on emotions involving gifting, closeness of relationship to the recipient, reasons for gifting, among other factors. We examined the difference of gifting behavior across gender, across two combined age group categories—Gen Z and Millennials (younger) and Gen X and Baby boomers (older), as well as across income levels. We further examined shopping environment preferences (e.g., online vs. in-store). Our study shows an interaction effect with deal proneness and age group on gifting behavior. Results reveal significant interaction effects of deal proneness and age, on the enjoyment of gifting and involvement with the gifting process. Additionally, we examined how to deal proneness in gift shopping affects consumer acquisition of gifts in terms of in-store versus online purchases.

ACS Style

Pia A. Albinsson; Bidisha Burman. Gifting Practices: Is it Really the Thought that Counts? An Abstract. Marketing Challenges in a Turbulent Business Environment 2020, 239 -240.

AMA Style

Pia A. Albinsson, Bidisha Burman. Gifting Practices: Is it Really the Thought that Counts? An Abstract. Marketing Challenges in a Turbulent Business Environment. 2020; ():239-240.

Chicago/Turabian Style

Pia A. Albinsson; Bidisha Burman. 2020. "Gifting Practices: Is it Really the Thought that Counts? An Abstract." Marketing Challenges in a Turbulent Business Environment , no. : 239-240.

Original articles
Published: 19 September 2019 in Journal of Marketing Theory and Practice
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The modern-day sharing economy delivers a multitude of benefits to users and providers worldwide. While there is much discussion about its benefits (e.g., convenience, access, and income), due to its largely unregulated/ under-regulated status, the increasing commercialization of the sharing economy spawns negative effects which must be mitigated to foster long-term sustainability. Based on externalities and concerned markets, this conceptual paper examines the implications of contrived surplus for stakeholders in ridesharing, home sharing, and bike sharing and presents managerial implications for developing these sectors in a reasonable and sustainable manner.

ACS Style

Merlyn A. Griffiths; B. Yasanthi Perera; Pia A. Albinsson. Contrived Surplus and Negative Externalities in the Sharing Economy. Journal of Marketing Theory and Practice 2019, 27, 445 -463.

AMA Style

Merlyn A. Griffiths, B. Yasanthi Perera, Pia A. Albinsson. Contrived Surplus and Negative Externalities in the Sharing Economy. Journal of Marketing Theory and Practice. 2019; 27 (4):445-463.

Chicago/Turabian Style

Merlyn A. Griffiths; B. Yasanthi Perera; Pia A. Albinsson. 2019. "Contrived Surplus and Negative Externalities in the Sharing Economy." Journal of Marketing Theory and Practice 27, no. 4: 445-463.

Original articles
Published: 19 September 2019 in Journal of Marketing Theory and Practice
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While collaborative consumption and access-based businesses are thriving in the marketplace, researchers are yet in the process of attaining a comprehensive understanding of consumers’ collaborative consumption determinants and deterrents. This research, which focuses on collaborative consumption users vs. non-users in the US and Indian markets, aims to understand the predictive factors of collaborative consumption usage across these two economies and cultures. Discriminant analysis identifies respondents’ Perceived Sustainability as the strongest predictor of usage followed by Trust, Generosity, Risk-seeking, Materialism, Power Distance, Long-term orientation and Collectivism. Theoretical and managerial implications are discussed.

ACS Style

Pia A. Albinsson; B. Yasanthi Perera; Lubna Nafees; Bidisha Burman. Collaborative Consumption Usage in the US and India: An Exploratory Study. Journal of Marketing Theory and Practice 2019, 27, 390 -412.

AMA Style

Pia A. Albinsson, B. Yasanthi Perera, Lubna Nafees, Bidisha Burman. Collaborative Consumption Usage in the US and India: An Exploratory Study. Journal of Marketing Theory and Practice. 2019; 27 (4):390-412.

Chicago/Turabian Style

Pia A. Albinsson; B. Yasanthi Perera; Lubna Nafees; Bidisha Burman. 2019. "Collaborative Consumption Usage in the US and India: An Exploratory Study." Journal of Marketing Theory and Practice 27, no. 4: 390-412.

Conference paper
Published: 28 November 2018 in Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Companies are increasingly using social media strategies to build relationships and engage their customers. Social media is cost-effective and can disseminate information quickly to a large audience. As wineries are facing an increasingly competitive marketplace with new wineries constantly coming to market, we investigate wineries’ entrepreneurial marketing practices and their social media strategies. While the role of entrepreneurial networks in the US wine industry was studied over 20 years ago (Brown and Butler 2005) and various entrepreneurial models applied by wineries in Tuscany over a decade ago (Mattiacci et al. 2006), little is known about entrepreneurial marketing practices in wineries. Chaudhury et al. (2014) found preliminary support for New Mexican winemakers pursuing opportunities, engaging in proactiveness and innovation, creating value through customer participation, and collaborating with other wineries in resource sharing. Shows et al. (2016) recently examined the entrepreneurial marketing characteristics of North Carolina wineries and found smaller wineries rated high on innovativeness and value co-creation have higher percentage year-to-year sales increases. In the early 2000s, 90–100% of US wineries had an online presence in the form of having a website (Stricker et al. 2003). However, as few wineries utilized Web 2.0 components during this decade, wine business researchers such as Thach (2009) encouraged wineries to adopt these practices (including social media) as “it is already an active relationship marketing tool generated by the consumer” (Thach 2009, p. 149). Today, however, social media is just as influential as traditional media sources (Bruwer and Thach 2013; Reyneke et al. 2011), and wineries use social media in various ways to connect with their customers. The current study surveyed 53 North Carolina wineries to examine their entrepreneurial marketing practices and their social media usage. The proposition was that there would be a positive relationship between increased use of entrepreneurial marketing by wineries and their use of social media. Results show that wineries that engaged in increased use of entrepreneurial marketing practices also used social media more to develop long-term customer relationships. Facebook and Twitter were used the most, followed by Pinterest, Instagram, YouTube, and LinkedIn.

ACS Style

James Stoddard; Pia A. Albinsson; G. David Shows. Small Wineries’ Entrepreneurial Marketing Practices and Social Media Use: An Abstract. Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2018, 553 -554.

AMA Style

James Stoddard, Pia A. Albinsson, G. David Shows. Small Wineries’ Entrepreneurial Marketing Practices and Social Media Use: An Abstract. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2018; ():553-554.

Chicago/Turabian Style

James Stoddard; Pia A. Albinsson; G. David Shows. 2018. "Small Wineries’ Entrepreneurial Marketing Practices and Social Media Use: An Abstract." Developments in Marketing Science: Proceedings of the Academy of Marketing Science , no. : 553-554.

Conference paper
Published: 28 November 2018 in Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Many consumers suffer from obesity and other health-related issues caused by overeating and lack of exercise. These conditions trigger different emotions. Some consumers experience guilt, anger, fear, and sadness, while others experience positive emotions, such as joy, hope, and pride. Consumer researchers and marketers are, therefore, interested in examining which types of ad characteristics will encourage consumer behavioral intentions and actual behavior that lead to more healthful lifestyles. This study contributes to the literature in several ways. First, it integrates two important research areas, appraisal tendency framework and advertising rhetoric. Second, it includes both positive and negative emotional appeals (viz., pride and shame), thereby connecting existing coping models to emotional antecedents (Duhacheck and Oakley 2007). Third, by using a controlled ad exposure situation instead of hypothetical or recalled events, this study extends findings in appraisal theory. The Appraisal-Tendency Framework (ATF) links the appraisal processes related to various emotions to different judgment and choice outcomes (Lerner and Keltner 2000; Han, Lerner and Keltner 2007; Lerner et al. 2015). The framework is designed to predict a specific emotion’s influence on consumer decision-making. Han et al. (2007) claim that appraisal tendencies affect consumers’ content and depth of thought prior to judgment or decision-making. This study is particularly interested in the ATF’s stance on how emotions influence depth of processing. Advertising rhetoric research has shown that higher levels of processing positively influence processing outcomes, such as degree of processing, memory, and behavioral intentions (McQuarrie and Mick 1996, 1999, 2003; Mothersbaugh et al. 2002; Phillips and McQuarrie 2004). The experimental stimulus was a print ad featuring a mock brand running shoe. It manipulated the type of emotional appeal and verbal rhetorical work in the headline. A 2 × 3 between-subjects experimental design used six headlines containing an emotional appeal (pride vs. shame) and advertising rhetoric (no rhetoric, rhyme [scheme], or metaphor [trope]). ANOVA results show that not all types of emotions are effective in obtaining favorable consumer responses. We find that pride as an emotion outperformed shame on both ad copy readership and involvement with an advertisement. This favorable effect of pride over shame was especially evident when pride was used in combination with a trope as a rhetorical work but also when no rhetoric was present in the ad. Interestingly, when the rhetorical work was a scheme, no difference was observed between pride and shame in advertising outcomes.

ACS Style

Pia A. Albinsson; Bruce A. Huhmann; Bidisha Burman. The Use of Rhetoric and Emotional Appeals in Fitness Ads: An Abstract. Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2018, 361 -362.

AMA Style

Pia A. Albinsson, Bruce A. Huhmann, Bidisha Burman. The Use of Rhetoric and Emotional Appeals in Fitness Ads: An Abstract. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2018; ():361-362.

Chicago/Turabian Style

Pia A. Albinsson; Bruce A. Huhmann; Bidisha Burman. 2018. "The Use of Rhetoric and Emotional Appeals in Fitness Ads: An Abstract." Developments in Marketing Science: Proceedings of the Academy of Marketing Science , no. : 361-362.

Journal article
Published: 13 November 2017 in Journal of Consumer Marketing
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The purpose of this research is to develop a scale for measuring customer value co-creation attitude (CVCCA). Scale development procedures are used for item generation, item purification and validation. Two studies are conducted. In Study 1, exploratory and confirmatory factor analysis is used to generate and confirm the factorial structure of the CVCCA construct. Study 2 validates the scale on a large field sample. The study develops a new scale for measuring CVCCA. Results suggest that CVCCA is a higher-order construct comprising three dimensions: interaction attitude, knowledge sharing attitude and responsive attitude. Additionally, experiential value significantly predicts CVCCA, which subsequently leads to customer value co-creation behaviour confirming nomological validity of the scale. The CVCCA scale should be of interest for researchers in exploring factors and outcomes of CVCCA. The scale is useful to managers who are interested in measuring their customers’ co-creation of value attitude and their willingness to engage in value co-creation behaviour. This is the first scale using the service logic of marketing lens. The scale is found to be a valid and reliable tool to measure customer attitude to engage in value co-creation.

ACS Style

Amjad Shamim; Zulkipli Ghazali; Pia A. Albinsson. Construction and validation of customer value co-creation attitude scale. Journal of Consumer Marketing 2017, 34, 591 -602.

AMA Style

Amjad Shamim, Zulkipli Ghazali, Pia A. Albinsson. Construction and validation of customer value co-creation attitude scale. Journal of Consumer Marketing. 2017; 34 (7):591-602.

Chicago/Turabian Style

Amjad Shamim; Zulkipli Ghazali; Pia A. Albinsson. 2017. "Construction and validation of customer value co-creation attitude scale." Journal of Consumer Marketing 34, no. 7: 591-602.

Research article
Published: 01 May 2017 in Journal of Creating Value
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Service-dominant (S-D) logic stresses the development of core competencies through shared participation of both the consumer and the producer in value creation. This article examines value co-creation in personal training, an extended consumer-intensive service. Based on in-depth interviews with personal trainers and clients, we explicate value co-creation in a fitness context from a dyadic perspective. We find that mutual understanding reached through negotiation between the client and provider regarding fitness and fitness goals enhances value creation and contributes to ultimate goal attainment.

ACS Style

B. Yasanthi Perera; Pia A. Albinsson; G. David Shows. Value Co-creation in Consumer-intensive Service Encounters: A Dyadic Perspective. Journal of Creating Value 2017, 3, 19 -32.

AMA Style

B. Yasanthi Perera, Pia A. Albinsson, G. David Shows. Value Co-creation in Consumer-intensive Service Encounters: A Dyadic Perspective. Journal of Creating Value. 2017; 3 (1):19-32.

Chicago/Turabian Style

B. Yasanthi Perera; Pia A. Albinsson; G. David Shows. 2017. "Value Co-creation in Consumer-intensive Service Encounters: A Dyadic Perspective." Journal of Creating Value 3, no. 1: 19-32.

Journal article
Published: 02 January 2017 in Services Marketing Quarterly
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ACS Style

Bidisha Burman; Pia A. Albinsson; Eva Hyatt; Brittany Robles. The Impact of Price Level and Appeal Type in Hotel Advertising: A Pilot Study. Services Marketing Quarterly 2017, 38, 46 -56.

AMA Style

Bidisha Burman, Pia A. Albinsson, Eva Hyatt, Brittany Robles. The Impact of Price Level and Appeal Type in Hotel Advertising: A Pilot Study. Services Marketing Quarterly. 2017; 38 (1):46-56.

Chicago/Turabian Style

Bidisha Burman; Pia A. Albinsson; Eva Hyatt; Brittany Robles. 2017. "The Impact of Price Level and Appeal Type in Hotel Advertising: A Pilot Study." Services Marketing Quarterly 38, no. 1: 46-56.

Conference paper
Published: 01 January 2017 in Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Promoting services through advertising is different and more challenging compared to product advertising, as services possess intangible qualities (Stafford and Day 1995). Research has recognized that services require different advertising strategies than those of products (Cutler and Javalgi 1993). Assuring customers of service quality before the service experience make tangible cues important in services marketing. Even though tangible cues have been shown to be particularly important for services advertising as it can help the pre-purchase assessment of the service through the psychical representation of the attributes in the servicescape (Legg and Baker 1987; Reimer and Kuehn 2005), researchers have found that emotional appeals may result in more positive reactions from advertisements (Goldberg and Gorn 1987). Emotional appeals are thought to be more important in services compared to goods advertising since the consumption experience cannot be easily evaluated pre-purchase (Zeithaml et al. 1985). Therefore, services advertising often rely on the intangible cues found in emotional appeals. Due to limited extant experimental research on advertising appeal effectiveness and price cues in services, we conducted two experiments in the context of hotel advertising. While past research has found support for the effectiveness of both appeals in services marketing, our first experiment showed that price level of the service may determine the effectiveness of emotional versus rational appeal. Results from the first experiment (that used four versions of a print ad), showed that rational appeal results in higher effectiveness than emotional appeal for a low priced hotel but for a higher price hotel advertisement, rational and emotional appeal did not show significant difference in influencing consumer evaluations of the offering. In order to further understand the interaction effects of rational appeals in the presence of price cues, we decided to conduct a second experiment with multiple levels of rational appeals. In this experiment, we categorized rational appeals into different levels based on the specificity of the information presented. We also examined whether the proposed effects would vary across individuals with high versus low need for cognition. In order to create a realistic experience of making hotel reservations, we developed an online stimuli consisting of different treatment versions of a hotel’s webpage featuring price and the list of amenities with varying levels of specificity (for example, complimentary and surcharge information). Using appropriate scenarios, we also measured post-purchase consumer evaluations of the hotel offering. This research contributes to the literature by extending the limited knowledge of the effect of price and advertising appeals (in both print and Internet advertising) in a services context. Examining the interaction effect of these two variables is important to hotel managers and hospitality marketers since there is a wide range of prices of hotels for consumers to choose from in most markets.

ACS Style

Bidisha Burman; Pia A. Albinsson. Don’t Waste Your Emotions: The Impact of Price and Advertising Appeals in Services. Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2017, 120 -120.

AMA Style

Bidisha Burman, Pia A. Albinsson. Don’t Waste Your Emotions: The Impact of Price and Advertising Appeals in Services. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2017; ():120-120.

Chicago/Turabian Style

Bidisha Burman; Pia A. Albinsson. 2017. "Don’t Waste Your Emotions: The Impact of Price and Advertising Appeals in Services." Developments in Marketing Science: Proceedings of the Academy of Marketing Science , no. : 120-120.

Articles
Published: 25 January 2016 in Journal of Hospitality Marketing & Management
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This research examines how different levels of amenity charge transparency in hotel services affect consumers’ prepurchase and postpurchase evaluations in low- and high-priced hotels. Results show that consumer responses to different levels of transparency of amenity pricing information on hotel websites vary from prepurchase to postpurchase across high- and low-priced hotels. Results support using a high amenity charge transparency strategy, especially for low-priced hotels. Managers should think beyond consumers’ immediate purchase decisions and consider consumer postpurchase reviews and future repeat purchases.

ACS Style

Bidisha Burman; Pia A. Albinsson; Eva Hyatt. One Night or Many? Effects of Amenity Charge Transparency on Consumer Reaction. Journal of Hospitality Marketing & Management 2016, 25, 1010 -1033.

AMA Style

Bidisha Burman, Pia A. Albinsson, Eva Hyatt. One Night or Many? Effects of Amenity Charge Transparency on Consumer Reaction. Journal of Hospitality Marketing & Management. 2016; 25 (8):1010-1033.

Chicago/Turabian Style

Bidisha Burman; Pia A. Albinsson; Eva Hyatt. 2016. "One Night or Many? Effects of Amenity Charge Transparency on Consumer Reaction." Journal of Hospitality Marketing & Management 25, no. 8: 1010-1033.

Book chapter
Published: 01 January 2016 in Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Major cultural death celebrations such as Mexico’s Day of the Dead, Halloween, and All Saint’s Day in many Christian countries, all involve the remembrance of the ancestral dead in various aspects. Holiday celebrations can differ in purpose. Some focus on recommitment – aiding in socialization of society’s members, social integration, and reaffirming commitment to values. Others serve as tension management holidays, enabling celebrants to “let off steam” or “let loose.” Tension management holidays only indirectly enforce shared beliefs by offering the occasional release from conformity and behavioral norms of society (Etzioni and Bloom 2004; Durkheim 1965). Studying holidays as cultural products offers a unique perspective of society’s cultural values and enhances our understanding of consumer interpretation of foreign consumption rituals. Researchers have explored Halloween as a consumption ritual (Belk 1990; Levinson et al. 1992) with both carnivalesque (Belk 1994) and community building properties (Harris 2006; McKechnie and Tynan 2008). We find that newly adopted Halloween rituals are an under-researched consumption phenomenon, especially within the global context. One exception is McKechnie and Tynan’s (2008) study on British consumers’ celebrations. We respond to their call for further investigation on the diffusion of North American Halloween celebrations by conducting a qualitative study of Swedish Halloween celebrations. In doing so, we seek a deeper understanding of consumer perceptions of foreign celebrations, and the dimensions of their readiness to adopt unfamiliar practices. Through qualitative research methods including in-depth interviews, participant observations and open-ended questionnaires we seek to answer the following: Why is death celebrated? What fascinates consumers to dress up as “dead” or “dark” figures? What motivates Swedes to adopt yet another holiday? During the 2012 and 2013 fall seasons, we collected two rounds of open-ended questionnaires from High School students (96 in total), in-depth interviews with families (adults and children) and participant observation at Halloween themed resorts, trick or treating events and Halloween parties (children/family oriented). The data analysis entailed thematic coding through individual iterative hermeneutic analysis (Thompson 1997). In our findings we discuss four emergent themes: Embracing versus Resisting, Identity Play, Media and Retail Facilitation of Ritual Adoption, and Protecting Kids. Global market participants often interpret and modify cultural practices and meanings to match their local backgrounds (Bennet 1999; Klitgaard Poulsen 1996). Based on extant research and this study’s findings it is clear that many consumers edit and engineer certain aspects of rituals to fit their needs (Etzioni 2004). Given the increasing popularity and growth of Halloween, our insights contribute to the literature by extending previous work on the mechanisms of adapting foreign culture celebrations (Kimura and Belk 2005) and add to the understanding that celebrating foreign holidays goes beyond national appropriation i.e. Americanization (Etzioni and Bloom 2004; Etzioni 2004).

ACS Style

Pia A. Albinsson; Marco Wolf; G. David Shows; Karen M. Hood. Cultural Appropriation of Death Celebrations: The Case of Halloween. Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2016, 783 -784.

AMA Style

Pia A. Albinsson, Marco Wolf, G. David Shows, Karen M. Hood. Cultural Appropriation of Death Celebrations: The Case of Halloween. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2016; ():783-784.

Chicago/Turabian Style

Pia A. Albinsson; Marco Wolf; G. David Shows; Karen M. Hood. 2016. "Cultural Appropriation of Death Celebrations: The Case of Halloween." Developments in Marketing Science: Proceedings of the Academy of Marketing Science , no. : 783-784.

Original articles
Published: 11 December 2015 in Journal of Marketing Theory and Practice
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Value co-creation (VCC) requires firms to shift their operations from firm-centric, closed systems to more collaborative environments dedicated to the creation of reciprocal value for their network of value partners and consumer communities. This article presents the development of the DART scale that measures dimensions of Dialogue, Access, Risk assessment, and Transparency in customer interactions within the service experience environment. Evaluating the four dimensions allows firms to assess their institutional readiness for strategic value co-creation and encourages firms to reflect upon their use of structures and policies that support a climate conducive to strategic value co-creation.

ACS Style

Pia A. Albinsson; B. Yasanthi Perera; Pookie Truly Sautter. DART Scale Development: Diagnosing a Firm’s Readiness for Strategic Value Co-creation. Journal of Marketing Theory and Practice 2015, 24, 42 -58.

AMA Style

Pia A. Albinsson, B. Yasanthi Perera, Pookie Truly Sautter. DART Scale Development: Diagnosing a Firm’s Readiness for Strategic Value Co-creation. Journal of Marketing Theory and Practice. 2015; 24 (1):42-58.

Chicago/Turabian Style

Pia A. Albinsson; B. Yasanthi Perera; Pookie Truly Sautter. 2015. "DART Scale Development: Diagnosing a Firm’s Readiness for Strategic Value Co-creation." Journal of Marketing Theory and Practice 24, no. 1: 42-58.

Articles
Published: 03 November 2015 in Consumption Markets & Culture
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Consumers increasingly engage expert service providers in their goal pursuits. While the literature focuses primarily on goal attainment, this presents just one stage of extended goal striving. Using Bagozzi and Dholakia’s [(1999). “Goal Setting and Goal Striving in Consumer Behavior.” Journal of Marketing 63 (Special Issue): 19–32] goal-striving framework as the foundation, this qualitative research examines the client–trainer interactions in the goal-striving process. We find that goal striving with the aid of expert service providers entails intersubjectivity. The consumer wrestles with multiple understandings of fitness to determine and pursue a goal. This considers the individual’s perceptions and desires, cultural and societal discourses, and trainer’s views. Effective goal pursuit requires shared understanding between client and trainer. It entails a moment of release when consumers accept their inability to translate goals into actions alone. This occurs at multiple stages of the process. By examining the influence of service providers on goal strivers, this research extends our understanding of goal striving as an accepted agreement between the Self and Other.

ACS Style

Pia A. Albinsson; B. Yasanthi Perera; G. David Shows. Pursuing fitness: how dialectic goal striving and intersubjectivity influence consumer outcomes. Consumption Markets & Culture 2015, 20, 35 -58.

AMA Style

Pia A. Albinsson, B. Yasanthi Perera, G. David Shows. Pursuing fitness: how dialectic goal striving and intersubjectivity influence consumer outcomes. Consumption Markets & Culture. 2015; 20 (1):35-58.

Chicago/Turabian Style

Pia A. Albinsson; B. Yasanthi Perera; G. David Shows. 2015. "Pursuing fitness: how dialectic goal striving and intersubjectivity influence consumer outcomes." Consumption Markets & Culture 20, no. 1: 35-58.

Book chapter
Published: 17 February 2015 in The Routledge Companion to Digital Consumption
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ACS Style

Pia A. Albinsson; B. Yasanthi Perera. Consumer Activism 2.0. The Routledge Companion to Digital Consumption 2015, 1 .

AMA Style

Pia A. Albinsson, B. Yasanthi Perera. Consumer Activism 2.0. The Routledge Companion to Digital Consumption. 2015; ():1.

Chicago/Turabian Style

Pia A. Albinsson; B. Yasanthi Perera. 2015. "Consumer Activism 2.0." The Routledge Companion to Digital Consumption , no. : 1.

Book chapter
Published: 01 January 2015 in Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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In 1989, the former East Germany (or GDR) went through dramatic political, economic, and social changes with influence to the consumer. Despite the GDR’s complex transfer nearly 20 years ago, it provides a rare opportunity to explore how new consumption patterns affect people’s social relationships. One useful construct for studying consumers’ social relationships is social connectedness, which is the subjective awareness of interpersonal closeness with the social world (Lee and Robbins, 1998). The social world includes proximal and distal relationships with family, friends, peers, acquaintances, strangers, community, and society as a whole (Lee and Robbins 1995, 1998, 2000). Consumers' feelings of social connectedness are quite powerful and can be used to measure one of the most fundamental higher order needs-the need of belonging (Baumeister and Leary 1995; Kohut 1984, Lee and Robbins 1995, 2000, Maslow 1970). Published consumer research studies on transitional societies have focused on consumer relationships with brands rather than on the social implications of changing consumption patterns (Coulter et al. 2003; Feick et al. 1995). Additional research has examined consumers’ connectedness within the realms of brand communities where brands take center stage for personal interaction (e.g. Algesheimer et al. 2005; Belk and Tumbat 2005; Kozinets 1999; Muniz and Schau 2005; Schouten and McAlexander 1995). While brand communities manifest the degree of connectedness between the consumer and the brand (Ouwersloot and Odekerken-Schröder 2008), this research recognizes that the construct of social connectedness exists independent of brands, and views social connectedness as a psychological construct that recognizes the fact that community is only one aspect of the social world (family, friends, acquaintances, strangers, and society also comprise the social world).

ACS Style

Marco Wolf; Dennis Kopf; Pia A. Albinsson. Understanding “Ostalgie” and Social Connectedness in the Former German Democratic Republic: A Consumer Perspective. Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2015, 101 -102.

AMA Style

Marco Wolf, Dennis Kopf, Pia A. Albinsson. Understanding “Ostalgie” and Social Connectedness in the Former German Democratic Republic: A Consumer Perspective. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2015; ():101-102.

Chicago/Turabian Style

Marco Wolf; Dennis Kopf; Pia A. Albinsson. 2015. "Understanding “Ostalgie” and Social Connectedness in the Former German Democratic Republic: A Consumer Perspective." Developments in Marketing Science: Proceedings of the Academy of Marketing Science , no. : 101-102.

Book chapter
Published: 01 January 2015 in Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Historically, women’s financial contribution to the household was often considered vital to the family’s economic stability. However, women were seldom in charge of funds (Silverstein and Sayre 2009). Many socio-economic changes during the past decades have transformed the dynamics of the gendered marketplace and put women in control of $4.3 trillion every year (Silverstein and Sayre 2009). Females’ enormous purchasing power has affected their decisions to enter the housing market and more women than ever are buying homes. The share of single female home buyers has also increased and makes up 20% of homes purchased (Joint Center of Housing Studies 2005). The role of women as home owners and heads of households has changed the dynamics in which women engage in do-it-yourself (DIY) behavior. Although limited research has addressed women’s engagement in DIY activities, one recent survey reports that women are taking a greater share in home improvement, upkeep, and maintenance activities (MedeliaMonitor 2009). Also, home improvement giant, Lowe’s, discovered that women initiate 80 percent of all home improvement projects (Lowe’s 2003).This recent shift in female consumers DIY practices lead us to investigate the way women engage in DIY activities and the meanings they experience through their consumption practices. Initial informal dialogues with female DIY consumers lead us to the empowerment literature. The marketing literature addresses consumer empowerment in two ways. First, consumer empowerment is defined as giving consumers power through resources such as greater information or better understanding of processes involved in the creation of offerings (Harrison et al. 2006). Second, consumer empowerment is defined as a subjective experience caused by perceptions of increased control through choices (Wathieu et al. 2002). A central and interesting feature of empowerment is the close association with resistance to cultural norms. According to Shaw (2001) empowerment is a central characteristic of resistance that enables women to create new opportunities and identities, which are not automatically assigned by traditional gender norms. The concept of female empowerment has received little attention in marketing. The current study intends to fill this gap and explores the concept of female empowerment in the light of women practicing DIY behavior.

ACS Style

Marco Wolf; Jamye Foster; Pia A. Albinsson. Female Consumers: Empowerment Through Diy Consumption. Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2015, 665 -665.

AMA Style

Marco Wolf, Jamye Foster, Pia A. Albinsson. Female Consumers: Empowerment Through Diy Consumption. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2015; ():665-665.

Chicago/Turabian Style

Marco Wolf; Jamye Foster; Pia A. Albinsson. 2015. "Female Consumers: Empowerment Through Diy Consumption." Developments in Marketing Science: Proceedings of the Academy of Marketing Science , no. : 665-665.

Conference paper
Published: 12 October 2014 in Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
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Consumers spend more on socially responsible products and services than ever before (Laroche, Bergeron, and Barbaro-Forleo 2001). The recent boom in such products and services is fueled by a reciprocal relationship between consumers and corporations: consumers expect, and reward, a greater degree of ethics and socially responsible (CSR) from corporations thus reinforcing firms’ commitment to engaging in these practices (Harrison 2003). Such practices, embodying “corporate compassion,” may serve as strategies designed to garner consumers’ commitment to certain brands of products, and consumers with a high degree of belief in the corporation’s products/ service and compassion-related goals may serve as the corporation’s informal ‘marketers.’

ACS Style

B. Yasanthi Perera; Pia A. Albinsson. Life is Good: An Exloration of Compassionate Marketing. Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference 2014, 92 -92.

AMA Style

B. Yasanthi Perera, Pia A. Albinsson. Life is Good: An Exloration of Compassionate Marketing. Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference. 2014; ():92-92.

Chicago/Turabian Style

B. Yasanthi Perera; Pia A. Albinsson. 2014. "Life is Good: An Exloration of Compassionate Marketing." Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference , no. : 92-92.

Conference paper
Published: 08 October 2014 in Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
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The “green” market is booming with an estimated value of $209 billion (van Engelen 2008). A give-and-take relationship between consumers and corporations fuels the trend of consumers adopting green, socially responsible lifestyles. Extant literature on Individual Social Responsibility (ISR) utilizes samples from either the general population (Anderson and Cunningham 1972; Coddington 1990; Laroche, Bergeron, and Barbaro-Forleo 2001) or specific segments such as sustainable living communities (Moisander and Pesonen 2002; Bekin, Carrigan and Szmigin 2007). Past research findings indicate that the ‘typical’ socially responsible consumer is of an above average socioeconomic status (Anderson and Cunningham 1972; Roberts 1996; Webster, Jr. 1975). However, since then, the concepts of sustainable living and social responsibility have gained mainstream appeal. Therefore, it is reasonable to conjecture that a wider range of consumers have incorporated socially responsible practices into their lives. Today, a large proportion of the U.S. population is comprised of individuals of lower socioeconomic status. Corporations that hope to reap benefits from consumers for their CSR activities must have a better understanding of the priorities and values of these individuals of lower socioeconomic status to better target their needs and preferences. It is important to note that a variety of factors including laws and regulations, level of education, and exposure to socially responsible practices in other countries, influence individuals' perceptions and practices of socially conscious behaviors. For example, many European Union countries have more stringent environmental laws relative to the U.S, and several, including the UK and Sweden, have instituted compulsory recycling in recent years with varying rates of success (McCarthy 2005). This study contributes to the ISR and marketing literatures by examining previously unexplored market segments thereby aiding corporations and other organizations in improving their social marketing strategies.

ACS Style

Pia A. Albinsson; B. Yasanthi Perera. Reducing Ecological Footprints Through Individual Social Responsibility: A Consumer Perspective. Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference 2014, 65 -65.

AMA Style

Pia A. Albinsson, B. Yasanthi Perera. Reducing Ecological Footprints Through Individual Social Responsibility: A Consumer Perspective. Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference. 2014; ():65-65.

Chicago/Turabian Style

Pia A. Albinsson; B. Yasanthi Perera. 2014. "Reducing Ecological Footprints Through Individual Social Responsibility: A Consumer Perspective." Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference , no. : 65-65.

Journal article
Published: 27 July 2012 in Journal of Consumer Behaviour
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We examine alternative consumption including collaborative consumption, sharing, and unconsumption (i.e., postconsumption activities such as upcycling, reuse, recycling, etc.) at non‐monetary‐based private and public sharing events including Really Really Free Markets (RRFMs). These alternative marketplaces (RRFMs) were initially organized by the Anarchist Movement as a form of resistance to the capitalist economic model. However, many consumer groups now utilize this model to stage public sharing events as a means of raising awareness about various issues including sustainability and overconsumption. Participants bring, share, and take goods without any expectation of monetary or other exchange. There is limited research on collaborative consumption and sharing in non‐monetary marketplaces. We address this gap by exploring alternative marketplaces, organized by consumers for consumers, utilizing qualitative research methods. Our findings indicate that a sense of community is both a driver of participation and an outcome of these events. Organizers and participants utilize these venues to share knowledge and possessions for various ideological and practical reasons. Our findings also indicate that these events challenge the entrenched notions of exchange and reciprocity. Our research contributes to the literature by highlighting the importance of community, collaboration, and changing consumer mindsets to the success of such sharing efforts. Copyright © 2012 John Wiley & Sons, Ltd.

ACS Style

Pia A. Albinsson; B. Yasanthi Perera. Alternative marketplaces in the 21st century: Building community through sharing events. Journal of Consumer Behaviour 2012, 11, 303 -315.

AMA Style

Pia A. Albinsson, B. Yasanthi Perera. Alternative marketplaces in the 21st century: Building community through sharing events. Journal of Consumer Behaviour. 2012; 11 (4):303-315.

Chicago/Turabian Style

Pia A. Albinsson; B. Yasanthi Perera. 2012. "Alternative marketplaces in the 21st century: Building community through sharing events." Journal of Consumer Behaviour 11, no. 4: 303-315.