Maro Vlachopoulou, Professor of Digital Marketing & e-Business at the Department of Applied Informatics, Director of Information Systems & e-Business Laboratory ISeBlab, Dean of the School of Information Sciences (2012-2017) at the University of Macedonia (iseb.gr), Greece. Email: mavla@uom.edu.gr. Her professional expertise, research, and teaching interests include: Digital marketing, Marketing Information Systems, Digital transformation, E-Business/ e-marketing mobile Business/marketing, SEO and SEM, social media/networks, and marketing.