In the real world, dynamic processes involving human beings are not disjoint. To capture the real complexity of such dynamics, we propose a novel model of the coevolution of epidemic and awareness spreading processes on a multiplex network, also introducing a preventive isolation strategy. Our aim is to evaluate and quantify the joint impact of heterogeneity and awareness, under different socioeconomic conditions. Considering, as case study, an emerging public health threat, Zika virus, we introduce a data-driven analysis by exploiting multiple sources and different types of data, ranging from Big Five personality traits to Google Trends, related to different world countries where there is an ongoing epidemic outbreak. Our findings demonstrate how the proposed model allows delaying the epidemic outbreak and increasing the resilience of nodes, especially under critical economic conditions. Simulation results, using data-driven approach on Zika virus, which has a growing scientific research interest, are coherent with the proposed analytic model.

Nature shows as human beings live and grow inside social structures. This assumption allows us to explain and explore how it may shape most of our behaviours and choices, and why we are not just blindly driven by instincts: our decisions are based on more complex cognitive reasons, based on our connectedness on different spaces. Thus, human cooperation emerges from this complex nature of social network. Our paper, focusing on the evolutionary dynamics, is intended to explore how and why it happens, and what kind of impact is caused by homophily among people. We investigate the evolution of human cooperation using evolutionary game theory on multiplex. Multiplexity, as an extra dimension of analysis, allows us to unveil the hidden dynamics and observe non-trivial patterns within a population across network layers. More importantly, we find a striking role of homophily, as the higher the homophily between individuals, the quicker is the convergence towards cooperation in the social dilemma. The simulation results, conducted both macroscopically and microscopically across the network layers in the multiplex, show quantitatively the role of homophily in human cooperation.

Heterogeneity of human beings leads to think and react differently to social phenomena. Awareness and homophily drive people to weigh interactions in social multiplex networks, influencing a potential contagion effect. To quantify the impact of heterogeneity on spreading dynamics, we propose a model of coevolution of social contagion and awareness, through the introduction of statistical estimators, in a weighted multiplex network. Multiplexity of networked individuals may trigger propagation enough to produce effects among vulnerable subjects experiencing distress, mental disorder, which represent some of the strongest predictors of suicidal behaviours. The exposure to suicide is emotionally harmful, since talking about it may give support or inadvertently promote it. To disclose the complex effect of the overlapping awareness on suicidal ideation spreading among disordered people, we also introduce a data-driven approach by integrating different types of data. Our modelling approach unveils the relationship between distress and mental disorders propagation and suicidal ideation spreading, shedding light on the role of awareness in a social network for suicide prevention. The proposed model is able to quantify the impact of overlapping awareness on suicidal ideation spreading and our findings demonstrate that it plays a dual role on contagion, either reinforcing or delaying the contagion outbreak.

Leveraging social and communication technologies, we can digitally observe that the collective attention typically exhibits a heterogeneous structure. It shows that people’s interests are organized in clusters around different topics, but the rising of an extraordinary emergency event, as the coronavirus disease epidemics, channels the people’s attention into a more homogenized structure, shifting it as triggered by a non-random collective process. The connectedness of networked individuals, on multiple social levels, impacts on the attention, representing a tuning element of different behavioural outcomes, changing the awareness diffusion enough to produce effects on epidemics spreading. We propose a mathematical framework to model the interplay between the collective attention and the co-evolving processes of awareness diffusion, modelled as a social contagion phenomenon, and epidemic spreading on weighted multiplex networks. Our proposed modeling approach structures a systematically understanding as a social network marker of interdependent collective dynamics through the introduction of the multiplex dimension of both networked individuals and topics, quantifying the role of human-related factors, as homophily, network properties, and heterogeneity. We introduce a data-driven approach by integrating different types of data, digitally traced as user-generated data from Twitter and Google Trends, in response to an extraordinary emergency event as coronavirus disease. Our findings demonstrate how the proposed model allows us to quantify the reaction of the collective attention, proving that it can represent a social predictive marker of the awareness dynamics, unveiling the impact on epidemic spreading, for a timely crisis response planning. Simulations results shed light on the coherence between the data-driven approach and the proposed analytical model.

Gut microbiota and human relationships are strictly connected to each other. What we eat reflects our body-mind connection and synchronizes with people around us. However, how this impacts on gut microbiota and, conversely, how gut bacteria influence our dietary behaviors has not been explored yet. To quantify the complex dynamics of this interplay between gut and human behaviors we explore the “gut-human behavior axis” and its evolutionary dynamics in a real-world scenario represented by the social multiplex network. We consider a dual type of similarity, homophily and gut similarity, other than psychological and unconscious biases. We analyze the dynamics of social and gut microbial communities, quantifying the impact of human behaviors on diets and gut microbial composition and, backwards, through a control mechanism. Meal timing mechanisms and “chrono-nutrition” play a crucial role in feeding behaviors, along with the quality and quantity of food intake. Considering a population of shift workers, we explore the dynamic interplay between their eating behaviors and gut microbiota, modeling the social dynamics of chrono-nutrition in a multiplex network. Our findings allow us to quantify the relation between human behaviors and gut microbiota through the methodological introduction of gut metabolic modeling and statistical estimators, able to capture their dynamic interplay. Moreover, we find that the timing of gut microbial communities is slower than social interactions and shift-working, and the impact of shift-working on the dynamics of chrono-nutrition is a fluctuation of strategies with a major propensity for defection (e.g. high-fat meals). A deeper understanding of the relation between gut microbiota and the dietary behavioral patterns, by embedding also the related social aspects, allows improving the overall knowledge about metabolic models and their implications for human health, opening the possibility to design promising social therapeutic dietary interventions. Human gut microbiota is able to influence different aspects of physiology, such as human behaviors. Our close social connections, in turn, impact on eating behaviors and diets, which play a key role in driving the gut microbial composition and its metabolic processes. To quantify the dynamic interplay between gut microbiota and human behaviors in a social multiplex network, we investigate the “gut-human behavior axis”. We propose statistical estimators able to quantify the relation between human behaviors and gut microbiota in a social multiplex network. Furthermore, considering a population of shift workers, we explore the dynamic interplay between their eating behaviors and their gut microbiota, quantifying the social dynamics of chrono-nutrition in a multiplex network. Our findings, coherently with what one can expect in the case of shift-working, demonstrate how the timing of gut microbial communities is slower than social interactions and shift-working. Thus, the impact of shift-working on chrono-nutrition is a fluctuation of behaviors, with a major propensity for poor food choices or high-fat meals. Acquiring a deeper knowledge about the metabolic models of gut microbiota and quantifying the complex interplay of social and gut microbial communities pave the way to targeted social therapeutic interventions.