Louise J Jackson is an Associate Professor within the Institute of Applied Health Research at the University of Birmingham. She is Co-Head of Education for the Institute of Applied Health Research, which involves overseeing education provision across all postgraduate and undergraduate programs for the Institute. She has a broad range of methodological experience and expertise. She is interested in applied research that improves health and care services, especially for young people and women. She has specific expertise concerning economic evaluation, outcome and cost measurement, preference elicitation, and qualitative evidence synthesis and reporting. She works closely with stakeholders and is interested in mixed-methods research that aims to meet the needs of decision-makers, particularly in public health.