Recently, the sharing economy has made a disruptive incursion into the tourism industry. Companies like Airbnb or Wimdu have successfully developed platforms that grant access to accommodation in private homes. However, it seems that conflicts with locals have arisen in different destinations. This study provides an explanatory model to show how the perception of the impacts of the activity influences residents’ attitudes and support. The model was examined using a sample of 1,088 residents in Tenerife (Spain). Results confirm that resident support is directly and positively affected by their perception of the social and cultural impacts, and especially by the economic impacts. It has not been possible to prove the influence of their perception of environmental impacts. Evidence has been gained that perceptions strongly depend on whether locals benefit personally from the activity, and to a lesser extent on their attitude toward the sharing economy and on the state of the local economy.

Accommodation rental activity through P2P platforms has experienced exponential growth in recent years, and in many cities has generated discomfort among residents who hold it responsible for overtourism and other negative impacts. Understanding residents’ perceptions and attitudes is fundamental for the sustainable development of tourism activity. This study investigates the influence of residents’ “knowledge” of the activity on their perception of impacts and their attitude towards it. Using the social exchange theory as a theoretical framework, this paper compares the data obtained in the world-class destination Majorca, in 2015 and 2017. Data was gathered through a convenience sampling procedure with self-administered questionnaires. The results confirm the influence of this variable on the perception of the impacts and its moderating effect on residents’ attitudes. The study confirms the influence of a greater level of knowledge of the activity on the perception of the impacts and on attitudes and it generally results in a greater perception of the costs and a lesser impact of benefits. The implications in terms of destination management are also discussed.

The consumption of local agricultural products boosts the regional economy and employment whilst preserving the rural landscape and environment. In this research, the background of local wine consumption behaviour will be studied, using an extended model of the Theory of Planned Behaviour. Partial least squares structural equation modelling (PLS–SEM) was used to test the hypotheses. The study was conducted in the Canary Islands with a sample of 762 people. The results confirmed a relationship between intention and perceived behavioural control. Furthermore, the ethnocentric personality was found to have a positive influence and the cosmopolitan personality a negative influence. The personal norm and place identity were also confirmed to be related to attitudes towards such behaviour. This study contributes to the literature by adding constructs to this theory that are relevant to local wine consumption. It also addresses the implications for those involved in the marketing of local products.