ook lee

Dr. ook lee

orcid

Research Focus & Metrics

Academic Career Length

25Years (2002-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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18 July 2022 in Sustainability
Verified
Journal Article
Open access
PDF file
OLook lee
ook lee
JHJoo HanSeon
Joo HanSeon
HCHa young Choi
Ha young Choi
MCMinJong Cheon
MinJong Cheon
In the COVID-19 era, people face situations that they have never experienced before, which alerted the importance of the ESG. Investors also consider ESG indexes as an essential factor for their investments, and some research yielded that the return on sustainable funds is more significant than on non-sustainable ones. Nevertheless, a deficiency in research exists about analyzing ESG through artificial intelligence algorithms due to adversity in collecting ESG-related datasets. Therefore, this paper suggests integrated AI approaches to the ESG datasets with the five different experiments. We also focus on analyzing the governance and social datasets through NLP algorithms and propose a straightforward method for predicting a specific firm’s ESG rankings. Results were evaluated through accuracy score, RMSE, and MAE, and every experiment conducted relevant scores that achieved our aim. From the results, it could be concluded that this paper successfully analyzes ESG data with various algorithms. Unlike previous related research, this paper also emphasizes the importance of the adversarial attacks on the ESG datasets and suggests methods to detect them effectively. Furthermore, this paper proposes a simple way to predict ESG rankings, which would be helpful for small businesses. Even though it is our limitation that we only use restricted datasets, our research proposes the possibility of applying the AI algorithms to the ESG datasets in an integrated approach.

1 August 2007 in CyberPsychology & Behavior
Verified
Journal Article
Closed access
OLook lee
ook lee
JOJi-Eun Oh
Ji-Eun Oh
This study deals with the impact of virtual reality (VR) features that are embedded in a hotel website on travelers' anxiety. Having more information is thought to be a factor in relieving anxiety in travel. A hotel website can be a good place for gathering information about the accommodation. In this study, we posit that a hotel website with VR functions should lead to a reduction in travelers' anxiety about travel. We built a website of a hotel and used VR functions to show the exterior, the lobby, a guest room, and a restaurant through an interactive and spatial shot of the hotel images. The experiment was conducted with a premise that the subjects were about to embark on a journey to an unknown place and to stay at an unknown hotel whose website contained VR functions. The subjects were asked to play with VR functions of the hotel website and then to complete a survey with questions regarding the degree of anxiety on the travel and psychological relief that might have been perceived by the subjects. The result confirms our hypothesis that there is a statistically significant relationship between the degree of travel anxiety and psychological relief caused by the use of VR functions of a hotel website.

1 August 2004 in CyberPsychology & Behavior
Verified
Journal Article
Closed access
OLook lee
ook lee
MSMincheol Shin
Mincheol Shin
Avatars are a unique cyber product that hold much potential to be a market success because they provide consumers with various psychological benefits such as anonymous personalization and an artificial sense of well-being in cyberspace. However, due to the very nature of avatars, consumer psychology, and the way that they are marketed to teenage consumers, avatars may also pose considerable threat to unsuspecting teenagers through addictive consumption and associated negative social consequences causing harm to the teenagers and the general public. This study deals with Korean teenagers' addiction to avatar consumption. Korean teenagers can be very stressed due to the pressure to excel in school. Addictive avatar consumption is thought to be a behavior that might reduce stress. An empirical study was conducted to elucidate this claim. Self-control theory is suggested as an explanation for addictive consumption of avatars.

16 December 2016 in Applied Sciences
Verified
Journal Article
Open access
PDF file
SLSeo-Joon Lee
Seo-Joon Lee
MRMijung Rho
Mijung Rho
IYIn Hye Yook
In Hye Yook
SPSeung-Ho Park
Seung-Ho Park
KJKwang-Soo Jang
Kwang-Soo Jang
ICIn Young Choi
In Young Choi
Background: Smartphone overdependence is a type of mental disorder that requires continuous treatment for cure and prevention. A smartphone overdependence management system that is based on scientific evidence is required. This study proposes the design, development and implementation of a smartphone overdependence management system for self-control of smart devices. Methods: The system architecture of the Smartphone Overdependence Management System (SOMS) primarily consists of four sessions of mental monitoring: (1) Baseline settlement session; (2) Assessment session; (3) Sensing & monitoring session; and (4) Analysis and feedback session. We developed the smartphone-usage-monitoring application (app) and MindsCare personal computer (PC) app to receive and integrate usage data from smartphone users. We analyzed smartphone usage data using the Chi-square Automatic Interaction Detector (CHAID). Based on the baseline settlement results, we designed a feedback service to intervene. We implemented the system using 96 participants for testing and validation. The participants were classified into two groups: the smartphone usage control group (SUC) and the smartphone usage disorder addiction group (SUD). Results: The background smartphone monitoring app of the proposed system successfully monitored the smartphone usage based on the developed algorithm. The usage minutes of the SUD were higher than the usage minutes of the SUC in 11 of the 16 categories developed in our study. Via the MindsCare PC app, the data were successfully integrated and stored, and managers can successfully analyze and diagnose based on the monitored data. Conclusion: The SOMS is a new system that is based on integrated personalized data for evidence-based smartphone overdependence intervention. The SOMS is useful for managing usage data, diagnosing smartphone overdependence, classifying usage patterns and predicting smartphone overdependence. This system contributes to the diagnosis of an abstract mental status, such as smartphone overdependence, based on specific scientific indicators without reliance on consultation.

1 June 2002 in CyberPsychology & Behavior
Verified
Journal Article
Closed access
OLook lee
ook lee
This paper provides a perspective on cultural differences in e-mail use of virtual teams from the critical social theory (CST) point of view. CST can be used as a qualitative methodology in information systems research. Among CST concepts, Habermas' theory of communicative action is applied here for the purpose of drawing a plausible explanation for the phenomenon of cultural differences between East Asian countries and the West in the use of e-mail in virtual teams. East Asian countries such as Korea and Japan, which are heavily influenced by the Confucius tradition of emphasizing respect for the social order in all forms of social communication activity, including e-mail, provide different type of patterns of e-mail use in management of virtual teams compared to Western countries such as the United States. Not only can CST provide adequate theoretical support for the claim that e-mail use can be varied due to cultural difference when it is used to manage virtual teams, but it can also identify cultural codes such as respect for seniors as a part of the complete information package that can be illuminated during the use of e-mail, by using a CST concept called "critical reflection." A real-life example of the experience of a Korean firm's virtual team in the use of e-mail is analyzed in order to illustrate the CST perspective on cultural differences in the use of e-mail for virtual teams.

1 January 2022 in International Journal of Information and Education Technology
Verified
Journal Article
Open access
MCMinJong Cheon
MinJong Cheon
OLook lee
ook lee
CMChangbae Mun
Changbae Mun
HHHyodong Ha
Hyodong Ha
In an industry, society gets more interest in software. In accordance with this trend, in the process of composing the university's curriculum, it is increasingly emphasized that problem-based learning through computational thinking and programming ability based on logical thinking is weighted. This study conducted a study on how to identify students' educational characteristics and study intention. In particular, a methodology to explore the study intention for Python programming from the characteristics of each student was reviewed. For this analysis, the relationship between new technology from their point of view and factors is analyzed, factors are identified for methodologies, and statistical methodologies are used to verify them. The purpose of this study is to find improvements for software education operation and to provide help in educational policy decision-making of university members who conduct computer software education.