Prof. Serena Barello currently holds the position of Associate Professor of Health Psychology at the Department of Brain and Behavioral Sciences at the University of Pavia, where she also leads the Behavioral Health Psychology Unit, which is located at the IRCCS Foundation National Neurological Institute Mondino (Pavia). With a career spanning over 15 years, Serena has emerged as a prominent figure in applied psychology within healthcare. Her expertise extends to innovative research and training initiatives, specifically focusing on participatory medicine and the professional development of healthcare practitioners in the realm of medical humanities. Notably, she is recognized for her contributions to measuring the patient experience, promoting healthcare innovation, and sustaining quality and safety service improvement. Serena's substantial scholarly impact is reflected in her authorship of over 140 articles in esteemed international scientific journals and her acknowledgment as a "World's Top 1% scientist" in the thematic area of psychology and neuroscience, as determined by Stanford University.