Illegal wildlife crime is a global phenomenon, accelerating the ongoing biodiversity crisis. In the Old World, and particularly in Africa, illegal use of poisons to eliminate carnivores is the main driver of the continental vulture crisis. Knowledge about the underlying source and drivers of this threat is lacking for most areas, including Kenya, a global vulture and biodiversity hotspot. An extensive questionnaire survey of over 1300 respondents was run, using a specialized questioning technique and quantitative analytical approaches. Results show that, while pastoralists have a positive attitude towards vultures, over 20% of them use poisons to eliminate predators. Poisoning was largely driven by livestock losses to predators, and by negative attitude towards predators. Poisoning was less prevalent among respondents aware of the Kenya Wildlife Act. Overall, we suggest that a combination of top-down, e.g. legislation, and bottom-up (such as corrals or compensation) along with awareness campaigns may help reduce poisoning on the ground.