Prof. Dr. Jiaming Fang is currently a professor at the School of Management and Economics, University of Electronic Science and Technology of China (UESTC). He earned his Ph.D. from UESTC in 2009 and specializes in Big Data marketing, user behavior analysis, digital commerce, Internet financial services, and AI in digital operations. Dr. Fang has contributed to about 30 ABS-4 and ABS-3 publications in SSCI JCR-Q1 journals, such as the Information & Management, International Journal of Operations & Production Management, Journal of Business Research, International Journal of Electronic Commerce and Industrial Marketing Management. His work has been cited over 3000 times, with the highest citation count for a single paper exceeding 460. Since 2013, Dr. Fang has also contributed as a reviewer for more than 20 international academic journals in management, marketing, operations, computer science, information management, and electronic commerce. Journals in his review portfolio include Proceedings of the IEEE, International Journal of Electronic Commerce, European Journal of Marketing, Technovation, Journal of Business Research, and International Journal of Production Research. Dr. Fang has undertaken and participated in six National Natural Science Foundation projects.