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We explore the impact of consumers’ attitude toward a theme park on the image of the host city. We study how attitudinal aspects of Disneyland in Los Angeles can influence the image of Los Angeles. Using the tripartite approach of attitudes, we model consumers’ attitude of theme parks with three dimensions: cognition, affect, and conation. We show the causal relationships among Disney content, attitudinal constructs, and attitudes toward Los Angeles. Results showed that Disney content influenced cognition, affect, and conation, and both cognition and affect were connected to conation. Finally, affect influenced attitudes toward Los Angeles. Our research provides several implications for both academia and practitioners.
Young Han Bae; Sangkil Moon; Jong Woo Jun; Taewan Kim; Ilyoung Ju. The Impact of Consumers’ Attitudes toward a Theme Park: A Focus on Disneyland in the Los Angeles Metropolitan Area. Sustainability 2018, 10, 3409 .
AMA StyleYoung Han Bae, Sangkil Moon, Jong Woo Jun, Taewan Kim, Ilyoung Ju. The Impact of Consumers’ Attitudes toward a Theme Park: A Focus on Disneyland in the Los Angeles Metropolitan Area. Sustainability. 2018; 10 (10):3409.
Chicago/Turabian StyleYoung Han Bae; Sangkil Moon; Jong Woo Jun; Taewan Kim; Ilyoung Ju. 2018. "The Impact of Consumers’ Attitudes toward a Theme Park: A Focus on Disneyland in the Los Angeles Metropolitan Area." Sustainability 10, no. 10: 3409.
This study examines Northeast Asian consumer cultural dimensions and their differences by using Hong Kong, Japanese, and Korean college students as initial data points. While the cultural dimensions of Northeast Asia cannot be represented fully by this limited analysis, these data points provide preliminary insights toward more thoroughly mapping Northeast Asian culture. Common cultural dimensions of normativeness, communitarianism, conservatism, personality expression, and connectedness were identified in this study. Statistically significant differences were found in communitarianism (p < .01), conservatism (p < .001), and connectedness (p < .001). Specifically, Korea is higher than Japan in communitarianism, and Korea and Hong Kong are higher than Japan in conservatism. For connectedness, Japan and Hong Kong are higher than Korea. Also, differences in consumer culture are found. Japan is lower than Korea and Hong Kong in perceptions of promotion and additional values. Korea is higher than Hong Kong and Japan in emotional advertising.
Young Han Bae; Michelle Hough; Jong Woo Jun; Ilyoung Ju. Cultural Differences among Young Adult Consumers in Hong Kong, Japan, and Korea. Journal of Global Marketing 2017, 31, 18 -30.
AMA StyleYoung Han Bae, Michelle Hough, Jong Woo Jun, Ilyoung Ju. Cultural Differences among Young Adult Consumers in Hong Kong, Japan, and Korea. Journal of Global Marketing. 2017; 31 (1):18-30.
Chicago/Turabian StyleYoung Han Bae; Michelle Hough; Jong Woo Jun; Ilyoung Ju. 2017. "Cultural Differences among Young Adult Consumers in Hong Kong, Japan, and Korea." Journal of Global Marketing 31, no. 1: 18-30.
This study explores motivational factors related to digital signage (DS) uses and gratification and evaluates the viability of a suggested research model incorporating user interface. We found convenient information, entertainment, and benefits to be motivational factors of DS uses and gratification. These factors influenced the perceived affordance and active control of user interface. Among user interface constructs, affordance affected active control, which in turn influenced user experiences of DS. In addition, this study found that the factor of benefits also directly influenced user experiences. These results reveal important insights to DS researchers as well as to out-of-home advertisers and marketers.
Young Han Bae; Jong Woo Jun; Michelle Hough. Uses and Gratifications of Digital Signage and Relationships with User Interface. Journal of International Consumer Marketing 2016, 28, 1 -9.
AMA StyleYoung Han Bae, Jong Woo Jun, Michelle Hough. Uses and Gratifications of Digital Signage and Relationships with User Interface. Journal of International Consumer Marketing. 2016; 28 (5):1-9.
Chicago/Turabian StyleYoung Han Bae; Jong Woo Jun; Michelle Hough. 2016. "Uses and Gratifications of Digital Signage and Relationships with User Interface." Journal of International Consumer Marketing 28, no. 5: 1-9.
Young Han Bae; Michelle Hough; Jong Woo Jun. Investigating consumer behavioural intention to utilise digital signage. International Journal of Internet Marketing and Advertising 2016, 10, 255 .
AMA StyleYoung Han Bae, Michelle Hough, Jong Woo Jun. Investigating consumer behavioural intention to utilise digital signage. International Journal of Internet Marketing and Advertising. 2016; 10 (4):255.
Chicago/Turabian StyleYoung Han Bae; Michelle Hough; Jong Woo Jun. 2016. "Investigating consumer behavioural intention to utilise digital signage." International Journal of Internet Marketing and Advertising 10, no. 4: 255.
Michelle Hough; Young Han Bae; Jong Woo Jun. Investigating consumer behavioural intention to utilise digital signage. International Journal of Internet Marketing and Advertising 2016, 10, 255 .
AMA StyleMichelle Hough, Young Han Bae, Jong Woo Jun. Investigating consumer behavioural intention to utilise digital signage. International Journal of Internet Marketing and Advertising. 2016; 10 (4):255.
Chicago/Turabian StyleMichelle Hough; Young Han Bae; Jong Woo Jun. 2016. "Investigating consumer behavioural intention to utilise digital signage." International Journal of Internet Marketing and Advertising 10, no. 4: 255.
Ilyoung Ju; Jong Woo Jun. Hierarchical Relationships among Self-Continuity, Advertising Attitudes, Brand Attitudes and Purchase Intentions in terms of Nostalgic Advertising. The Korean Journal of Advertising 2015, 26, 151 -168.
AMA StyleIlyoung Ju, Jong Woo Jun. Hierarchical Relationships among Self-Continuity, Advertising Attitudes, Brand Attitudes and Purchase Intentions in terms of Nostalgic Advertising. The Korean Journal of Advertising. 2015; 26 (5):151-168.
Chicago/Turabian StyleIlyoung Ju; Jong Woo Jun. 2015. "Hierarchical Relationships among Self-Continuity, Advertising Attitudes, Brand Attitudes and Purchase Intentions in terms of Nostalgic Advertising." The Korean Journal of Advertising 26, no. 5: 151-168.
Jong Woo Jun; Jungryum Kim; Yongseok Cheon; Young Han Bae. Effects of Network Television CSR on Corporate Reputation and Channel Loyalty : A Focus on SBS. THE KOREAN JOURNAL OF ADVERTISING 2015, 26, 187 -206.
AMA StyleJong Woo Jun, Jungryum Kim, Yongseok Cheon, Young Han Bae. Effects of Network Television CSR on Corporate Reputation and Channel Loyalty : A Focus on SBS. THE KOREAN JOURNAL OF ADVERTISING. 2015; 26 (1):187-206.
Chicago/Turabian StyleJong Woo Jun; Jungryum Kim; Yongseok Cheon; Young Han Bae. 2015. "Effects of Network Television CSR on Corporate Reputation and Channel Loyalty : A Focus on SBS." THE KOREAN JOURNAL OF ADVERTISING 26, no. 1: 187-206.
This study examined the impact of acculturation and ethnic identity on Korean U.S. residents’ consumption of ethnically associated products that varied in usage between utilitarian and hedonic purposes. Results showed that acculturation negatively influenced ethnic identity, which in turn positively impacted both utilitarian and hedonic product consumption. Whereas ethnic identity mediated the negative impact of acculturation on the consumption of both utilitarian and hedonic products, acculturation also had a positive and direct impact on hedonic product use. The implications of these findings are discussed.
Jong Woo Jun; Chang-Dae Ham; Jae Hee Park. Exploring the Impact of Acculturation and Ethnic Identity on Korean U.S. Residents’ Consumption Behaviors of Utilitarian versus Hedonic Products. Journal of International Consumer Marketing 2013, 26, 2 -13.
AMA StyleJong Woo Jun, Chang-Dae Ham, Jae Hee Park. Exploring the Impact of Acculturation and Ethnic Identity on Korean U.S. Residents’ Consumption Behaviors of Utilitarian versus Hedonic Products. Journal of International Consumer Marketing. 2013; 26 (1):2-13.
Chicago/Turabian StyleJong Woo Jun; Chang-Dae Ham; Jae Hee Park. 2013. "Exploring the Impact of Acculturation and Ethnic Identity on Korean U.S. Residents’ Consumption Behaviors of Utilitarian versus Hedonic Products." Journal of International Consumer Marketing 26, no. 1: 2-13.
Brand Management is the leading authoritative journal on brand strategy. It draws together cutting-edge analysis and latest thinking from leading figures at the world's foremost companies, consultancies and academic institutions.
Jong Woo Jun; Chang-Hoan Cho; Hyuck Joon Kwon. The role of affect and cognition in consumer evaluations of corporate visual identity: Perspectives from the United States and Korea. Journal of Brand Management 2008, 15, 382 -398.
AMA StyleJong Woo Jun, Chang-Hoan Cho, Hyuck Joon Kwon. The role of affect and cognition in consumer evaluations of corporate visual identity: Perspectives from the United States and Korea. Journal of Brand Management. 2008; 15 (6):382-398.
Chicago/Turabian StyleJong Woo Jun; Chang-Hoan Cho; Hyuck Joon Kwon. 2008. "The role of affect and cognition in consumer evaluations of corporate visual identity: Perspectives from the United States and Korea." Journal of Brand Management 15, no. 6: 382-398.
This study explores the characteristics of the rapidly changing South Korean (S. Korea) pharmaceutical market, specifically focussing on the erectile dysfunction drug market. The S. Korean drug market is in the middle of a significant transition stemming from a Free Trade Agreement (FTA) with the United States, as well as the separation of dispensary services from Korean medical practices. Due to strict restrictions on DTC (direct-to-consumer) marketing in S. Korea, the role of BTL (below-the-line) marketing has received a considerable amount of attention from both researchers and industry marketers. Little is, however, known about its real-world application to a fast-moving market such as one finds in S. Korea. Thus, the understanding of how BTL can be applied to a specific market would be meaningful for the elaboration and implementation of marketing action. The findings show that the most useful and most frequently used marketing communication tools for erectile dysfunction drug marketing in S. Korea were academic symposia and public relations (PR) events. While their primary marketing target was doctors and pharmacists, marketers also use various BTL marketing tools to communicate with consumers. By using press releases about their activities, they effectively convey their brand information to a general target audience. Finally, the implications of BTL marketing for researchers and practitioners are discussed.
Chang Dae Ham; Jong Woo Jun; Hyung-Seok Lee. How to reach consumers in a market where DTC is not allowed. Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing 2008, 8, 159 -168.
AMA StyleChang Dae Ham, Jong Woo Jun, Hyung-Seok Lee. How to reach consumers in a market where DTC is not allowed. Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing. 2008; 8 (2):159-168.
Chicago/Turabian StyleChang Dae Ham; Jong Woo Jun; Hyung-Seok Lee. 2008. "How to reach consumers in a market where DTC is not allowed." Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing 8, no. 2: 159-168.
Journal of Targeting, Measurement and Analysis for Marketing is one of the world's leading forums for the latest thinking, techniques and developments on the measurement, analysis and targeting of marketing activities.
Jong Woo Jun; Chang Won Choi. Effects of country of origin and country brand attitude on nonprescription drugs. Journal of Targeting, Measurement and Analysis for Marketing 2007, 15, 234 -243.
AMA StyleJong Woo Jun, Chang Won Choi. Effects of country of origin and country brand attitude on nonprescription drugs. Journal of Targeting, Measurement and Analysis for Marketing. 2007; 15 (4):234-243.
Chicago/Turabian StyleJong Woo Jun; Chang Won Choi. 2007. "Effects of country of origin and country brand attitude on nonprescription drugs." Journal of Targeting, Measurement and Analysis for Marketing 15, no. 4: 234-243.