Joe Bogue is a Professor at Cork University Business School. His research interests include market-oriented NPD, strategic food marketing, knowledge management, and NPD and entrepreneurship. He received his BSc in Science, MSc in Food Science and Technology, and MA in Teaching and Learning in Higher Education from University College Cork. He graduated with a PhD from The University of Newcastle-upon-Tyne, United Kingdom. He conducts research in entrepreneurship and organises a number of student-centred entrepreneurship business challenges.