Maqbool Ahmad received the Ph.D. degree in Digital Convergence Business, Yeungnam University, South Korea in April 2019. He holds an MS degree in management science from Iqra University, Islamabad, Pakistan. He also holds a Master’s degree in business administration from the Hailey College of Banking and Finance, University of the Punjab, Lahore, Pakistan. His main areas of interest are human computer interaction, e-business, and digital management.