This study explored the conservation benefits of environmental management practices and nature experiences provided at a major Australian ecotourism resort. To achieve this purpose the study investigated changes in tourists’ environmental knowledge, awareness, attitudes and behavioural intentions between pre-visit and post-visit stages. Overall, there were few statistically significant differences between the pre-visit and post-visit samples. This study found, however, significant effects of (1) visitor awareness of, and (2) involvement in, the environmental management practices, and (3) participation in nature tour activities on environmental attitudes and behaviours. It is suggested that awareness of in-resort environmental practices and satisfying experiences in ecotourism accommodation may lead to reinforcing visitors’ favourable environmental attitudes, thus increasing their interest in further ecotourism experiences. Through these cumulative effects, ecotourism accommodation could achieve its educative goal.

A major challenge for tourism as a social and economic activity and as an academic study is the integration of multiple perspectives into coherent frameworks. This paper explores this challenge and argues that a social representations approach allows for the critical analysis of formal approaches to tourism planning. Special attention is given to tourism development and governance in Africa and other emerging destinations. A content/semiotic analysis was conducted to examine figures summarising tourism planning models presented in the academic and government planning literature. This revealed a dominant social representation of tourism planning in which destination residents play only a minor role and are typically excluded from tourism governance and external agents, from both the private and public sectors, and their views of tourist needs are dominant. Most planning models were narrowly focused, had limited evaluation of all tourism benefits and costs, paid little attention to non-economic factors and did not integrate into wider development processes. The paper argues that this social representation assumes the core objective of tourism planning is to enhance outcomes for tourists and tourism businesses rather than for destination residents. Measures to enhance local governance capacity are suggested, with examples from the health, education and tourism sectors.

Despite a growing body of work on destination branding, there has been little investigation of whether or not tourists attribute brand personality characteristics to tourism destinations and whether or not an emotional connection exists based on tourists' perceived self-image and the ‘brand personality’ of destinations. The aim of this study is to explore the links among four key constructs proposed for the destination branding and choice processtourist needs, destination brand personality, self-congruity, and intentions to visit and satisfaction with a visit. The results indicate that where tourists can make an association between a destination and a destination brand personality, and where this association is consistent with their desired holiday experience, a high level of congruity will exist between the tourists' self-image and their perceptions of the destination. In turn this self-congruity was related to satisfaction with a visit to the destination but not to intention to travel to the de...