Competitive intelligence (CI) is a business tool within strategic management, and it is gaining significance as a process that enables companies to achieve sustainable competitive advantage. This study explores the current state of CI in the Spanish hotel industry. For this purpose, a path model has been developed which empirically investigates the relationship between CI use and its backgrounds. The results obtained suggest that environmental and organizational characteristics affect CI effort, and in turn, CI effort affects CI use. This study provides theoretical and practical implications to help managers develop sustainable competitive advantages through the potential that CI offers within the hotel industry.

Companies operate in uncertain environments, where decision-making is a complex task. Thus, one of the key elements to take into account in the aforementioned decision-making is the environment in which the business operates. This is where competitive intelligence (CI) makes sense, understood as the process of establishing the environmental information needs, information acquisition and its analysis, transforming it into intelligence and putting it at the service of decision-makers in the company. This paper focuses on the proposal of a CI model that can be applied in the tourism sector, specifically in hotels, due to the relevance of this sector in many economies worldwide. In order to build the model a deep review of the CI literature was made and subsequently the content validation method was applied, for the purpose of identifying the most important items in the two first stages of the CI cycle: planning and collection.

Competitive Intelligence in the Tourism Sector, with special focus on Southern Europe.