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Dr. Ulrike Gretzel

Top Cited Scholar Top Cited Scholar 2024
Annenberg School of Communication and Journalism, University of Southern Califor...

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0000-0001-8416-1829

Research Keywords & Expertise

Intelligent Systems
Persuasion
Social Media
Technology Adoption
Tourism

Fingerprints

52%
Tourism
20%
Social Media
10%
Persuasion
5%
Intelligent Systems
5%
Technology Adoption
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