Travel data collection, which is necessary for travel demand modeling, is always of great concern to modelers due to its huge cost and effort when a large sample is required to achieve satisfactory model precisions. In this paper, travel data collected based on a survey questionnaire and travelers’ active participation are called actively collected data (ACD). It is difficult to guarantee absolute randomness and unbiasedness in a sample when the ACD are collected due to self-selection issues. The aim of this study is to improve the model precision at low cost by using passively collected data (PCD), such as in-vehicle GPS data and transit smart card data, to release sample size restriction and reduce sampling bias of ACD in a commute mode choice model. In an empirical study, a multinomial-logit-based joint model is developed for commute mode choice by integrating ACD and PCD based on the choice-based sampling theory. A comprehensive set of explanatory variables are specified through data integration. Both simulation and empirical results show great improvement in coefficient precisions in the proposed joint model, relative to those in the ACD model and PCD model. In this study, ACD and PCD samples of Shanghai are integrated in the joint model so that several significantly influential level-of-service attributes are identified for auto, rail, and bus modes, and their impacts on commute mode choice probabilities are quantified. The findings can aid in better evaluating the program to improve the existing transit system.

Carsharing is an emerging commute mode in China, which may produce social and environmental benefits. This paper aims to develop a commute mode choice model to explore influential factors and quantify their impacts on the potential demand for carsharing in Shanghai. The sample data were obtained from a revealed preference (RP) and stated preference (SP) survey and integrated with level-of-service attributes from road and transit networks. The RP survey collected commuters’ trip information and socioeconomic and demographic characteristics. In the SP survey, four hypothetical scenarios were designed based on carsharing’s unit price to collect commuters’ willingness to shift to carsharing. Data fusion method was applied to fuse RP and SP models. The joint model identified the target group of choosing carsharing with certain socioeconomic and demographic attributes, such as gender, age, income, household member, household vehicle ownership, and so on. It also indicates that the value of time (VOT) for carsharing is 35.56 RMB Yuan (5.08 US Dollar)/h. The elasticity and marginal effect analysis show that the direct elasticity of carsharing’s fare on its potential demand is −0.660, while the commuters, who have a more urgent plan on car purchase or are more familiar with the carsharing service, have much higher probabilities to choose carsharing as their commute modes. The developed model is expected to be applied to the urban travel demand model, providing references for the formulation of carsharing operation scheme and government policy.