Lisheng Weng holds a PhD from Sun Yat-sen University, and is associate professor and Distinguished Research Fellow in School of Tourism Management at Hubei University. He is the vice dean of Hubei Digital Culture and Tourism Research Institute. His research focuses on digital tourism, tourist behavior, accessible tourism, and destination sustainable development and management. He has published more than 20 papers in scholarly journals, such as Tourism Management, Journal of Destination Marketing & Management, Journal of Tourism and Cultural Change, and Forests.