Wiebke Reim is a Senior Lecturer in Entrepreneurship and Innovation at the Department of Social Sciences, Technology and Arts, Luleå University of Technology. She holds a B.S. in Economics from Mannheim University, an M.S. in Innovation and Industrial Management from the University of Gothenburg, and a Ph.D. in Entrepreneurship and Innovation from Luleå University of Technology. Her research is mainly focused on business models for product-service systems, digitalization, and circular economy.