Luis Manuel Cerdá Suárez is Professor at the Faculty of Economics and Business, Universidad Internacional de La Rioja (UNIR), Spain, and is accredited as Profesor Titular de Universidad by ANECA. He received his PhD in Finance and Marketing Research from Universidad Autónoma de Madrid, graduating cum laude. His doctoral thesis received both the Extraordinary Doctorate Award and a Spanish National Research Award, and he has also received several Best Paper Awards and two nationally recognised research periods from CNEAI. He has led and co-led research projects on urban revitalisation, customer-centred innovation, sustainability, and future cities. He has published more than 60 journal articles and scholarly contributions and serves as Guest Editor and reviewer for international journals and research projects. His teaching and research interests include marketing, consumer behaviour, innovation, digital transformation, sustainable urban development, artificial intelligence in higher education, and applied quantitative methods.