I work in the area of horticultural management. My research is dedicated to management, marketing and social issues in NZ-Horticulture. The results of my research are relevant to a range of stakeholders in Academia and Industry. Delivering to both areas is important to me. While being initially rooted in the Horticultural sector, I do research in other areas. I enjoy being involved in multi-disciplinary research and transferring lessons learned from other industries into best practice recommendation that serve innovation, growth and improvement of New Zealand's horticultural industry. In addition am hosting with 3 other colleague the LU Horticultural Marketing Research Blog: https://research.lincoln.ac.nz/our-research/case-studies/horticultural-marketing-research-blog.