Purpose: The link between wine and tourism is increasingly important for the competitive advantage of the territory and its productions, and it must be adequately communicated, in particular, online. Therefore, monitoring the level of convergence between online brand identity and online brand image is increasingly important to implement an efficient strategy of recall of a territory. This paper thus aims to propose an operative framework – assessing Web convergence (AWC) – designed to detect and analyse the online brand image and compare it with online brand identity. Design/methodology/approach: The AWC framework is designed to extract information from the Web, process it through text-mining techniques – cluster analysis – and interpret it from three perspectives – functional, holistic and sensitive. The operative framework was applied to Napa Valley because it is the most frequently cited wine destination on the top 100 travel blogs. Findings: The empirical application shows that the proposed logical framework can yield important reflections even in cases such as Napa Valley’s, a destination that already enjoys strong notoriety. In spite of the apparent qualitative homogeneity of the topics discussed, observation of their composition in terms of the three dimensions revealed the existence of a gap on some topics identified between what is communicated by the wine tourism destination and what is perceived and in turn communicated by bloggers. Research limitations/implications: The limitation of the research is represented by the application of the operative process to a single case study (Napa Valley). The contribution given to managerial studies is the ability of the framework to provide an operative vision of the importance of knowing the blogger’s perception of the brand identity communicated by the company. Testing the framework in other contexts will confirm that the protocol is generalisable. Practical implications: The identification of the themes that characterise brand identity and brand image in the Web provides a flow of information that, if interpreted according to the functional, holistic and sensitive perspective, transforms the themes into useful knowledge for decisional purposes. Originality/value: The managerial literature has highlighted, as in today’s communication environment, a strong brand can be created and maintained by strengthening the linkage between identity and image. The proposed framework may be considered an important protocol because it allows a tourism destination to increase the flow of information on which to build or strengthen the brand identity by aligning with the brand image. This could be particularly useful for smaller and less-popular destinations.

Purpose: The purpose of this paper is to identify the distinctive elements of CSR communications that characterize the communications models of family businesses in the Italian wine industry, and to compare them with nonfamily businesses.Design/methodology/approach: Using a case study approach, a sample of large and medium companies practicing corporate social responsibility was identified. The content of their websites was examined using content analysis and text mining (correspondence analysis techniques and word association analysis using the T-Lab software).Findings: The analysis indicates that the ownership structure nature makes a difference in the online CSR communications process. The cultural identity in both family and nonfamily businesses is founded on intangible factors such as tradition; however, being a family business is a fundamental driver in the online CSR communications process, no longer forming a bond among players in the wine industry, but rather linking with other wine family businesses.Research limitations/implications: One limitation of this work is the small size of the investigated sample. An added value it contributes is its focus on the Italian wine industry. The paper provides the essential elements that family and nonfamily wine businesses should consider in customizing their CSR communications with the brand’s specific details.Originality/value: The authors highlighted the similarities and differences of family and nonfamily wine businesses in terms of their online CSR communications. The authors also observed how the family wine business identity, in its multidimensional construct, has common factors with what we call “familiness.” This research could establish a starting point for further work within this important sector.

This article proposes a managerial vision of the sustainability planning of a territory. The main assumption is that the sustainable development policies of a territory oriented to the agrifood sector cannot be separated from the participation in the decision-making process of the stakeholders as well as the sharing of objectives and development paths. The paper offers an innovative perspective because it proposes a model in which sustainable development can be improved not only through the attention to the production process, but also through the Knowledge Sharing Culture, which allows the inclusion of social innovation. This model was tested on the companies participating in the Italian Agri-food Protection Consortia as they represent an example of a managerial vision of the territory use and also because they integrate the protection of specific agricultural and food production with the commitment of entrepreneurs and families who share a common growth path. The empirical results show that Knowledge Sharing Culture can become a facilitator of the sustainable development of the territory when it is activated along specific “determinants” and related “operative activities” that transform the Knowledge Sharing Culture into a driver of social innovation oriented to the sustainability of businesses and their territory.

The aim of this paper is to assess, with a view to marketing strategies, the potential of a marketing intelligence software application designed to extract information from non-structured web sources (typically websites and social media). The paper also proposes a conceptual model that SMEs can use to transform simple qualitative and quantitative data into knowledge that is useful for supporting the decision-making process in the context of international marketing. The presentation of the proposed interpretative model is followed by the application to the wine market in the USA. Comparison of the themes typical of online discourse in the worlds of supply and demand highlights a certain communicative misalignment that SMEs can resolve by adopting suitable communicative strategies.

Purpose: This study aims to investigates how Italian banks assess the environmental, social and governance (ESG) compliance of corporate clients through structured questionnaires, identifying the most relevant metrics and operational strategies to enhance sustainability performance. It examines the extent to which these metrics align with the SDGs and explores their potential influence on banks' risk perception, credit access conditions and sustainable business performance. Design/methodology/approach: The research adopts a mixed-method approach, combining qualitative thematic coding of nine ESG questionnaires from large and small Italian banks with quantitative statistical tests (chi-square and Fisher). The analysis evaluates the frequency and convergence of ESG indicators, compares practices across banks and maps the alignment of indicators with specific SDGs. Findings: The results reveal strong methodological convergence among Italian banks' ESG questionnaires, with recurring indicators such as greenhouse gas emissions, renewable energy, governance practices and gender equality. While international ESG ratings show high divergence, the Italian banking questionnaires display homogeneity, suggesting potential for standardization. The study proposes an integrated conceptual model linking ESG metrics to perceived bank risk, credit access and sustainable performance. Research limitations/implications: The integrated model is conceptual and not empirically tested in this study. We also lack access to banks' internal weighting schemes for ESG dimensions, limiting inference on how questionnaire outcomes translate into credit decisions. The small sample (nine questionnaires) constrains statistical power; we therefore emphasize effect sizes and confidence intervals. Practical implications: Findings can guide companies in improving ESG performance to enhance credit conditions and inform policymakers seeking to harmonize ESG assessment standards within the financial sector. Originality/value: This study provides a systematic analysis of ESG questionnaires used by Italian banks, highlighting convergence in practices and offering a conceptual framework that bridges ESG assessment with financial and operational outcomes.