Frederico Branco is an assistant professor at the University of Trás-os-Montes and Alto Douro and a senior researcher at the INESC TEC research center. He has published over 100 articles in journals and event proceedings. He is also involved in several academic works as a project, dissertation, and thesis supervisor and continuously participates in several research projects. His professional career is also directly related to industry, focusing on various planning and implementation projects in information systems, with particular attention to the agri-food and services sectors. Throughout his career, he has held different senior management roles in operations, information systems, and quality management.