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Ying Dai; Huiyu Zhang. Bilingualism and bilingual education: politics, policies and practices in a globalized society. International Journal of Multilingualism 2021, 1 -5.
AMA StyleYing Dai, Huiyu Zhang. Bilingualism and bilingual education: politics, policies and practices in a globalized society. International Journal of Multilingualism. 2021; ():1-5.
Chicago/Turabian StyleYing Dai; Huiyu Zhang. 2021. "Bilingualism and bilingual education: politics, policies and practices in a globalized society." International Journal of Multilingualism , no. : 1-5.
Shimeng Cai; Huiyu Zhang. The Palgrave handbook of minority languages and communities. International Journal of Bilingual Education and Bilingualism 2021, 1 -3.
AMA StyleShimeng Cai, Huiyu Zhang. The Palgrave handbook of minority languages and communities. International Journal of Bilingual Education and Bilingualism. 2021; ():1-3.
Chicago/Turabian StyleShimeng Cai; Huiyu Zhang. 2021. "The Palgrave handbook of minority languages and communities." International Journal of Bilingual Education and Bilingualism , no. : 1-3.
Research problem: Discourse bridges between the speakers and the audience in product launches. However, how the verbals and the visuals work together in the construction of interpersonal meanings in such communication remains largely underexplored. Research question: How were interpersonal meanings constructed via verbal and visual semiotics in the iPhone 1 product launch presentation?. Literature review: Despite the recognized importance of innovation communication, communication at the launch phase is underexplored. Moreover, communication and management studies have generally neglected the role of grammar-based discourse in promoting innovation, while linguistic studies have paid inadequate attention to language's implications for innovation communication and management. Thus, we address the discursive building of interpersonal meanings in product launch presentations to fill such gaps. Methodology: Integrating Halliday's Systemic Functional Grammar and Kress and van Leeuwen's Systemic Visual Grammar, we conduct both verbal and visual analyses to explore the construction of interpersonal meanings in Steve Jobs’ iPhone 1 launch presentation. Results: Analysis of the verbal strategies suggests that Jobs built different interactive roles as an authority innovation leader and as a close “friend” willing to engage with the audience. Moreover, by combining verbal semiotics with the delicate arrangement of image act, size of frame, and angle, the presentation video was carefully planned to create offer contact, produce close social distance, and present equal and objective attitudes to further enhance the construction of interpersonal meanings, thus contributing to the audience's understanding and recognition of the innovative product. Conclusions: This article offers insights into innovation discourse and communication by investigating the semiotic features of the iPhone 1 product launch presentation, thus adding to the extant literature on professional communication and innovation management.
Huiyu Zhang; Jieyun Feng; Yuanhong Wei; Jiayu Xia. The Construction of Interpersonal Meanings in the iPhone 1 Product Launch Presentation: Integrating Verbal and Visual Semiotics. IEEE Transactions on Professional Communication 2021, PP, 1 -20.
AMA StyleHuiyu Zhang, Jieyun Feng, Yuanhong Wei, Jiayu Xia. The Construction of Interpersonal Meanings in the iPhone 1 Product Launch Presentation: Integrating Verbal and Visual Semiotics. IEEE Transactions on Professional Communication. 2021; PP (99):1-20.
Chicago/Turabian StyleHuiyu Zhang; Jieyun Feng; Yuanhong Wei; Jiayu Xia. 2021. "The Construction of Interpersonal Meanings in the iPhone 1 Product Launch Presentation: Integrating Verbal and Visual Semiotics." IEEE Transactions on Professional Communication PP, no. 99: 1-20.
In the information age, discourse plays an increasingly important role in promoting innovative products. But how language works in the innovation process remains underexplored. This study explores the discursive communication strategies used to introduce innovation by analyzing the content, cohesion, and coherence of product launch presentations by Steve Jobs. It reveals that such discursive communication strategies improve the audience’s understanding, recognition, and acceptance of innovative products. This study contributes to both business communication studies in general and research on innovation communication in product launches in particular.
Huiyu Zhang; Yiqun Song; Yuanhong Wei; Jingjiang Liu. Discursive Communication Strategies for Introducing Innovative Products: The Content, Cohesion, and Coherence of Product Launch Presentations. Journal of Business and Technical Communication 2021, 35, 369 -400.
AMA StyleHuiyu Zhang, Yiqun Song, Yuanhong Wei, Jingjiang Liu. Discursive Communication Strategies for Introducing Innovative Products: The Content, Cohesion, and Coherence of Product Launch Presentations. Journal of Business and Technical Communication. 2021; 35 (3):369-400.
Chicago/Turabian StyleHuiyu Zhang; Yiqun Song; Yuanhong Wei; Jingjiang Liu. 2021. "Discursive Communication Strategies for Introducing Innovative Products: The Content, Cohesion, and Coherence of Product Launch Presentations." Journal of Business and Technical Communication 35, no. 3: 369-400.
Huiyu Zhang; Shimeng Cai. Putonghua vs. minority languages: distribution of language laws, regulations, and documents in mainland China. Ethnic and Racial Studies 2020, 1 -21.
AMA StyleHuiyu Zhang, Shimeng Cai. Putonghua vs. minority languages: distribution of language laws, regulations, and documents in mainland China. Ethnic and Racial Studies. 2020; ():1-21.
Chicago/Turabian StyleHuiyu Zhang; Shimeng Cai. 2020. "Putonghua vs. minority languages: distribution of language laws, regulations, and documents in mainland China." Ethnic and Racial Studies , no. : 1-21.
This study examines the effect of leisure satisfaction on happiness and explores how religion, as a moderator, influences this effect in the Asian context. The statistical analyses were conducted using the Asia Barometer Survey 2006 and 2007 databases. The regression analysis results indicate that: (a) leisure satisfaction is positively associated with happiness in the investigated Asian countries; (b) all the religions tested are significantly positively associated with happiness except Buddhism (Theravada); and (c) religions negatively moderate the relationship between leisure satisfaction and happiness. The study serves as a new exploration to test the association between leisure satisfaction and happiness in the Asian context, and raises the importance of a more comprehensive examination of contextual differences in related research. Implications of the study are analysed and limitations and future directions are provided.
Huimei Liu; Xian Chen; Huiyu Zhang. Leisure satisfaction and happiness: the moderating role of religion. Leisure Studies 2020, 40, 212 -226.
AMA StyleHuimei Liu, Xian Chen, Huiyu Zhang. Leisure satisfaction and happiness: the moderating role of religion. Leisure Studies. 2020; 40 (2):212-226.
Chicago/Turabian StyleHuimei Liu; Xian Chen; Huiyu Zhang. 2020. "Leisure satisfaction and happiness: the moderating role of religion." Leisure Studies 40, no. 2: 212-226.
Research problem: With the extensive use of the internet, cyber language management has become a critical issue for international organizations (IOs). IOs’ language choices on their official websites represent the very interests of member nations and form a key factor in organizational image construction. However, research on IOs’ cyber language management is rather limited. Literature review: Previous studies examined the use of different languages on websites of large corporations, state institutions, and organizations that aim to reach linguistically diverse populations, but discussions of language management of international organizations generally focus on traditional offline language policies. This article attempts to examine the choices of languages on IOs’ official websites. Research questions: 1. What languages are used on international organizations’ official websites? 2. How do intergovernmental organizations differ from nongovernmental organizations in such language choices and cyber language management? Methodology: Data from the official websites of 50 intergovernmental organizations (IGOs) and 20 nongovernmental organizations (NGOs) were collected, and both qualitative and quantitative approaches were adopted to analyze the data. Results: The findings show that English is the dominant language on IOs’ official websites, and is especially preferred by NGOs; inconsistency of IOs’ cyber language policy is found among the languages used on specific pages, e-documents, and the general available languages; and IGOs’ language choices are more diversified, unified, and standardized than NGOs’. Conclusion: Accordingly, the effect of technology on IOs’ language policy is further analyzed, and suggestions for IOs’ language management are presented concerning the linguistic ecology at supra-national levels.
Huiyu Zhang; Yicheng Wu; Zihan Xie. Diversity or Division: Language Choices on International Organizations’ Official Websites. IEEE Transactions on Professional Communication 2020, 63, 139 -154.
AMA StyleHuiyu Zhang, Yicheng Wu, Zihan Xie. Diversity or Division: Language Choices on International Organizations’ Official Websites. IEEE Transactions on Professional Communication. 2020; 63 (2):139-154.
Chicago/Turabian StyleHuiyu Zhang; Yicheng Wu; Zihan Xie. 2020. "Diversity or Division: Language Choices on International Organizations’ Official Websites." IEEE Transactions on Professional Communication 63, no. 2: 139-154.
Inadequate research attention has been paid to the learning of a third language. For this reason, this study explores senior English major students’ learning of additional foreign languages in seven universities in Shaanxi Province, China. The study examines the relationship between the participants’ motivation and language proficiency through a questionnaire, and the collected data are analyzed using hierarchical linear regression analysis. The results identify that the participants’ instrumental and integrative motivations positively influence their second foreign language proficiency. Further analysis reveals that the connection between the participants’ motivation and language proficiency is mediated by foreign language enjoyment. These findings form the basis of our suggestions for the sustainable learning and teaching of foreign languages in universities.
Huiyu Zhang; Ying Dai; Yingchong Wang. Motivation and Second Foreign Language Proficiency: The Mediating Role of Foreign Language Enjoyment. Sustainability 2020, 12, 1302 .
AMA StyleHuiyu Zhang, Ying Dai, Yingchong Wang. Motivation and Second Foreign Language Proficiency: The Mediating Role of Foreign Language Enjoyment. Sustainability. 2020; 12 (4):1302.
Chicago/Turabian StyleHuiyu Zhang; Ying Dai; Yingchong Wang. 2020. "Motivation and Second Foreign Language Proficiency: The Mediating Role of Foreign Language Enjoyment." Sustainability 12, no. 4: 1302.
Why do rational, profit-orientated firms generously engage in corporate social responsibility (CSR)? Our study explores the real motives of speculative firms for CSR engagement and the hidden causality behind it. Using national survey data of privately owned firms in China, we find that corporate speculation positively influences firms’ engagement in CSR, revealing that CSR is instrumental and that firms use it as a tool to mask their speculative activities by building their reputations and buying ‘leniency insurance’ against potential penalties. Further, the relationship between speculation and CSR is less pronounced in firms with political involvement, revealing that the effect of political involvement as an informal institution somewhat protects speculators from potential sanctions without a CSR premium. We also discovered that the relationship between corporate speculation and CSR—as well as the moderating role of political involvement—is less pronounced among developed regions, revealing that the development of formal institutions can restrict the instrumentality of CSR and the effect of political involvement. Such findings have important implications for CSR in emerging economies.
Wenjuan Sui; Chunwei Yang; Huiyu Zhang. Is Corporate Social Responsibility Used to Mask Corporate Speculation? Evidence from Emerging China. Sustainability 2019, 11, 3375 .
AMA StyleWenjuan Sui, Chunwei Yang, Huiyu Zhang. Is Corporate Social Responsibility Used to Mask Corporate Speculation? Evidence from Emerging China. Sustainability. 2019; 11 (12):3375.
Chicago/Turabian StyleWenjuan Sui; Chunwei Yang; Huiyu Zhang. 2019. "Is Corporate Social Responsibility Used to Mask Corporate Speculation? Evidence from Emerging China." Sustainability 11, no. 12: 3375.