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Purpose The purpose of this paper is to explore the key features of fashion rental from a business model perspective with a focus on the role played by digital platforms. Design/methodology/approach A qualitative research design was used based on multiple case studies of three Italian fashion rental enterprises. Findings The findings reveal the key aspects characterizing fashion rental business models and the centrality of digital platforms in value creation, configuration and capture activities. The study also found that fashion rental platforms are likely to exhibit further successful development in the future. Originality/value The academic literature on fashion rental has been mainly focussed on examining consumers' motivations and concerns, paying little attention to the enterprise's viewpoint. To date, no previous study has examined fashion rental business models from the retailer's perspective. This paper is the first to explore the key components of fashion rental business models and how digital platforms influence them from the perspective of retailers. The originality of the study is further strengthened by the unique context of analysis, namely, Italy, a leading country for global fashion.
Elisa Arrigo. Digital platforms in fashion rental: a business model analysis. Journal of Fashion Marketing and Management: An International Journal 2021, ahead-of-p, 1 .
AMA StyleElisa Arrigo. Digital platforms in fashion rental: a business model analysis. Journal of Fashion Marketing and Management: An International Journal. 2021; ahead-of-p (ahead-of-p):1.
Chicago/Turabian StyleElisa Arrigo. 2021. "Digital platforms in fashion rental: a business model analysis." Journal of Fashion Marketing and Management: An International Journal ahead-of-p, no. ahead-of-p: 1.
Purpose Despite menswear is gaining a significant relevance in terms of retail sales, it represents a neglected topic within the academic literature. Therefore, this paper aims at providing a better understanding of the formal menswear market by developing a tailor-made classification model for the identification of retailers' clusters and at discovering the critical success factors (CSFs). Design/methodology/approach This research looked at most formal high-end menswear retailers in Italy adopting a methodology based on the Analytic Hierarchy Process and multiple case studies. Thirty interviews were conducted with experts, managers and shopkeepers from case studies. Findings The study develops for the first time a classification framework of formal high-end menswear retailers and a matching matrix to jointly analyse retailers' clusters and customer profiles in Italy. The results identify the CSFs pursued by menswear retailers and highlight the existence of four clusters of retailers (Differentiated Fashion Firms; Formal Menswear Leaders; Tailoring Firms and Luxury Brands) and seven customer profiles (Habitual Professionals, Special Events, Young People, Occasional Professionals, Foreigners, VIPs and Fashionistas). Originality/value The formal high-end menswear represents one of the most traditional Italian heritage markets while being almost ignored in the academic literature. Thus, the value of this research lays in deepening our understanding of this market from the retailers' perspective, by providing for the first time a taxonomy of its players and contributing to identifying the CSFs and the main customer profiles.
Elisa Arrigo; Alessandro Brun. A classification model for formal high-end menswear retailers in Italy. International Journal of Retail & Distribution Management 2021, 49, 1348 -1366.
AMA StyleElisa Arrigo, Alessandro Brun. A classification model for formal high-end menswear retailers in Italy. International Journal of Retail & Distribution Management. 2021; 49 (9):1348-1366.
Chicago/Turabian StyleElisa Arrigo; Alessandro Brun. 2021. "A classification model for formal high-end menswear retailers in Italy." International Journal of Retail & Distribution Management 49, no. 9: 1348-1366.
Differently from traditional transaction data, social media data are difficult to investigate due to their volume, variety and velocity. Indeed, the knowledge extraction from social media data raises several issues especially for what concerns statistical exploration and synthesis of complex information. Our work aims to study users' preferences, stated on a social media platform, in order to aid businesses to make their marketing communication decisions. We rely our analysis upon 5685 Italian Facebook users interested in pharmaceutical products and health. The data have been collected at the end of 2014 and are focused on Likes actively expressed by the subjects on specific categories of interests (TV Channels and Magazines). Through a factorial analysis we uncovered significant associations between marketing communication Media and users' profiles. This allows sketching out a marketing strategy in twofold actions: first, identifying the target group to reach and, then, the nearest suitable channel where to develop the marketing communication.
Elisa Arrigo; Caterina Liberati; Paolo Mariani. Social Media Data and Users' Preferences: A Statistical Analysis to Support Marketing Communication. Big Data Research 2021, 24, 100189 .
AMA StyleElisa Arrigo, Caterina Liberati, Paolo Mariani. Social Media Data and Users' Preferences: A Statistical Analysis to Support Marketing Communication. Big Data Research. 2021; 24 ():100189.
Chicago/Turabian StyleElisa Arrigo; Caterina Liberati; Paolo Mariani. 2021. "Social Media Data and Users' Preferences: A Statistical Analysis to Support Marketing Communication." Big Data Research 24, no. : 100189.
This preview article introduces the Special Issue on “Sustainability in Fashion Brands” and presents a summary of the research. This editorial will highlight the contents and methodologies of selected papers, presenting diverse issues in sustainable fashion strategies and management. The authors conclude with a special thank you to the authors, reviewers, and the editor-in-chief for their roles in the preparation of the special issue.
Margherita Pero; Elisa Arrigo; Antoinette Fionda-Douglas. Sustainability in Fashion Brands. Sustainability 2020, 12, 5843 .
AMA StyleMargherita Pero, Elisa Arrigo, Antoinette Fionda-Douglas. Sustainability in Fashion Brands. Sustainability. 2020; 12 (14):5843.
Chicago/Turabian StyleMargherita Pero; Elisa Arrigo; Antoinette Fionda-Douglas. 2020. "Sustainability in Fashion Brands." Sustainability 12, no. 14: 5843.
For decades, apparel companies have profited from moving their manufacturing to low-cost countries and several academic studies have focused on understanding whether low-cost locations could support optimal supply chain configurations. However, the exploitation of resources in foreign sourcing countries often resulted in many environmental and social issues and apparel companies became progressively more concerned about the negative exposure that they could face with a limited supply chain transparency. Therefore, this paper aims at investigating global sourcing strategies of fast fashion retailers in order to understand whether the decision criteria influencing sourcing locations have changed over time to also embrace sustainability considerations. Drawing on a literature review on sustainability in fashion supply chains, offshore outsourcing, and fast fashion global sourcing, a new theoretical framework concerning fast fashion retailers’ sourcing locations is proposed together with a content analysis of their reports. The findings show that fast fashion retailers identify sustainability as a key element to consider in selecting sourcing locations since sustainability issues at suppliers’ factories may represent relevant hidden costs. Moreover, actions aimed at checking and improving sustainable practices in global sourcing policies are proven to support the development of a strategic sourcing reputation for their fast fashion brands.
Elisa Arrigo. Global Sourcing in Fast Fashion Retailers: Sourcing Locations and Sustainability Considerations. Sustainability 2020, 12, 508 .
AMA StyleElisa Arrigo. Global Sourcing in Fast Fashion Retailers: Sourcing Locations and Sustainability Considerations. Sustainability. 2020; 12 (2):508.
Chicago/Turabian StyleElisa Arrigo. 2020. "Global Sourcing in Fast Fashion Retailers: Sourcing Locations and Sustainability Considerations." Sustainability 12, no. 2: 508.
Purpose The purpose of this paper is to introduce a new perspective on ambidextrous innovation orientation looking at how the current digital transformation is accepted in the fashion industry in Italy. Precisely, the objective of the paper is to test whether the use of social media platforms positively influences ambidextrous innovation orientation in fashion companies. Design/methodology/approach Empirical quantitative research was carried out on a sample of 853 small- to medium-sized enterprises (SMEs) operating in the fashion industry in Italy. Using a logistic regression methodology, four hypotheses were tested to verify the correlation of four dimensions of social media platforms with an ambidextrous innovation orientation among fashion firms. Findings The four hypotheses were validated: the structural dimension, the relational behaviour dimension, the cognitive dimension and knowledge transfer practices of social media platforms were proven to positively influence ambidextrous innovation orientation in fashion firms. Research limitations/implications Though this is one of the few research studies that offers a quantitative analysis in this field, it could be further developed, for instance by extending the sample of firms to SMEs operating in other countries or by comparing multinationals with SMEs. Originality/value This paper provides an original contribution to studies on the use of social media to promote ambidexterity in firms, which has only been studied to a limited extent in the extant literature. From this perspective, the originality of the study is further strengthened by the unique context of analysis, namely, the fashion industry in Italy.
Veronica Scuotto; Elisa Arrigo; Elena Candelo; Melita Nicotra. Ambidextrous innovation orientation effected by the digital transformation. Business Process Management Journal 2019, 26, 1 .
AMA StyleVeronica Scuotto, Elisa Arrigo, Elena Candelo, Melita Nicotra. Ambidextrous innovation orientation effected by the digital transformation. Business Process Management Journal. 2019; 26 (5):1.
Chicago/Turabian StyleVeronica Scuotto; Elisa Arrigo; Elena Candelo; Melita Nicotra. 2019. "Ambidextrous innovation orientation effected by the digital transformation." Business Process Management Journal 26, no. 5: 1.
Elisa Arrigo. The flagship stores as sustainability communication channels for luxury fashion retailers. Journal of Retailing and Consumer Services 2018, 44, 170 -177.
AMA StyleElisa Arrigo. The flagship stores as sustainability communication channels for luxury fashion retailers. Journal of Retailing and Consumer Services. 2018; 44 ():170-177.
Chicago/Turabian StyleElisa Arrigo. 2018. "The flagship stores as sustainability communication channels for luxury fashion retailers." Journal of Retailing and Consumer Services 44, no. : 170-177.
Purpose Digital technologies and social media have improved the connectivity and collaboration between firms and customers in all sectors. However, in the luxury sector, the approach to social media and digital technologies has been slower than in other industries. The purpose of this paper is to review the academic literature on social media marketing in luxury brands to highlight the current state of the art, the addressed key research themes and the implications for management research and practice. Design/methodology/approach A systematic literature review of academic research on social media marketing has been conducted to gather, examine and synthetize studies related to luxury brands. By following a review protocol based on both automatic and manual search on the Scopus database, all relevant studies on luxury brands were identified and analyzed. Findings A critical conceptualization of social media marketing in luxury brands has been provided and the emerging key research themes have been categorized into four main areas. Originality/value Academic literature about social media marketing activities in luxury firms is very limited and existing studies focus only on certain aspects, contexts or single cases. In contrast, the value of this study, for both academics and practitioners, lies in providing, for the first time, a comprehensive and critical systematization of social media marketing academic literature in the field of luxury brands.
Elisa Arrigo. Social media marketing in luxury brands. Management Research Review 2018, 41, 657 -679.
AMA StyleElisa Arrigo. Social media marketing in luxury brands. Management Research Review. 2018; 41 (6):657-679.
Chicago/Turabian StyleElisa Arrigo. 2018. "Social media marketing in luxury brands." Management Research Review 41, no. 6: 657-679.
Since the 1990s, the concept of customer relationship management (CRM) has emerged in the marketing literature by stimulating the interest of the academic community. It involves the integration of supply chain functions in order to achieve a greater efficiency in delivering and improving customer value. This chapter focuses on the fast fashion industry that represents a fascinating domain in which to investigate the management of customer relationships due to its particular features of short life cycle products, volatile demand, and high level of impulse purchase. In order to grow in the long term, fast fashion companies deal with a wide range of information to develop a good understanding of market trends. To date, few studies have examined CRM in the fast fashion industry, and thus, this research is addressed to contribute to filling this gap. The analysis of the key functions of fast fashion supply chains from a CRM perspective has been carried out and findings have highlighted an interesting strategic shift from simply meeting customers' needs to driving customers' behaviors.
Elisa Arrigo. Customer Relationships and Supply Chain Management in the Fast Fashion Industry. Advances in Marketing, Customer Relationship Management, and E-Services 2018, 1 -16.
AMA StyleElisa Arrigo. Customer Relationships and Supply Chain Management in the Fast Fashion Industry. Advances in Marketing, Customer Relationship Management, and E-Services. 2018; ():1-16.
Chicago/Turabian StyleElisa Arrigo. 2018. "Customer Relationships and Supply Chain Management in the Fast Fashion Industry." Advances in Marketing, Customer Relationship Management, and E-Services , no. : 1-16.
The chapter investigates the key role played by a system of directly operated stores in the fast fashion business model. For this purpose, a descriptive case study has been carried out on Hennes & Mauritz AB (H&M), one of the leading companies in the fast fashion sector with a wide network of retail stores across the global market. The case study has shown that the store represents the heart of H&M’s business model, since, through direct control over the retail network the company is able to develop a profound level of market knowledge, advantageous for launching onto the market, continuous and successful ranges of fashion apparel.
Elisa Arrigo. The Key Role of Retail Stores in Fast Fashion Companies: The H&M Case Study. Luxury Fashion Retail Management 2017, 121 -137.
AMA StyleElisa Arrigo. The Key Role of Retail Stores in Fast Fashion Companies: The H&M Case Study. Luxury Fashion Retail Management. 2017; ():121-137.
Chicago/Turabian StyleElisa Arrigo. 2017. "The Key Role of Retail Stores in Fast Fashion Companies: The H&M Case Study." Luxury Fashion Retail Management , no. : 121-137.
Elisa Arrigo; Miguel Angel Gardetti. Luxury Fashion Brand Sustainability and Flagship Store Design. The Case of ‘Smart Sustainable Stores’. Sustainable Luxury and Craftsmanship 2017, 281 -299.
AMA StyleElisa Arrigo, Miguel Angel Gardetti. Luxury Fashion Brand Sustainability and Flagship Store Design. The Case of ‘Smart Sustainable Stores’. Sustainable Luxury and Craftsmanship. 2017; ():281-299.
Chicago/Turabian StyleElisa Arrigo; Miguel Angel Gardetti. 2017. "Luxury Fashion Brand Sustainability and Flagship Store Design. The Case of ‘Smart Sustainable Stores’." Sustainable Luxury and Craftsmanship , no. : 281-299.
The aim of this paper is to propose a method to explore and synthesize social media data in order to aid businesses to make their communication decisions. The research was conducted at the end of 2014 on 5607 Italian Facebook subjects interested in drugs and health. In this study, we refer to the pharmaceutical market that is characterized by strict legal constraints, which prevent any promotional activities (such as advertising) of companies on prescription drugs. Thus, pharmaceutical businesses tend to promote their corporate brand instead of a single product brand. In such context, social media offer the opportunity to gather customers’ information about their attitudes and preferences, helpful to address marketing activities. Through a multivariate statistical approach on Facebook data, we have highlighted the associations existing between TV channels and users’ profiles. Therefore, depending on the value proposition to promote, every business could choose, first, the target group to reach and, then, the nearest suitable channel where to develop the corporate brand communication.
Caterina Liberati; Elisa Arrigo; Paolo Mariani. A Multivariate Approach to Facebook Data for Marketing Communication. Proceedings of the 1st International Conference on Advanced Research Methods and Analytics 2016, 1 .
AMA StyleCaterina Liberati, Elisa Arrigo, Paolo Mariani. A Multivariate Approach to Facebook Data for Marketing Communication. Proceedings of the 1st International Conference on Advanced Research Methods and Analytics. 2016; ():1.
Chicago/Turabian StyleCaterina Liberati; Elisa Arrigo; Paolo Mariani. 2016. "A Multivariate Approach to Facebook Data for Marketing Communication." Proceedings of the 1st International Conference on Advanced Research Methods and Analytics , no. : 1.
Open innovation has become an emergent topic in innovation management founded on the assumption that the development of innovative processes may lie outside the companies’ boundaries. In particular, this paper has pursued to address one gap in existing research on open innovation, namely the investigation of its relationship with market orientation that promotes continual processes of innovation leading to higher customer value. Findings have shown how market-driven companies tend to overcome the classical view on relying innovation on internal Research & Development departments in order to become more permeable to the outside environment. In fact, market-driven companies develop distinctive outside-in, inside-out, and spanning capabilities that encourage the matching and integration of internal resources with external partners and open innovation emerges as an essential driver to preserve and improve their competitiveness.
Elisa Arrigo. Open Innovation and Market Orientation: An Analysis of the Relationship. Journal of the Knowledge Economy 2015, 9, 150 -161.
AMA StyleElisa Arrigo. Open Innovation and Market Orientation: An Analysis of the Relationship. Journal of the Knowledge Economy. 2015; 9 (1):150-161.
Chicago/Turabian StyleElisa Arrigo. 2015. "Open Innovation and Market Orientation: An Analysis of the Relationship." Journal of the Knowledge Economy 9, no. 1: 150-161.
Purpose – The purpose of this paper is to explore the strategic role of the flagship store geographic location in improving luxury brand positioning. Design/methodology/approach – Drawing on the literature review on flagship store format, retail geography and place marketing, the study adopted a qualitative research design based on case studies of six luxury fashion retailers. A conceptual framework of flagship store location has been proposed, and the flagship store locations of these case studies have been examined in six worldwide capitals. Findings – The presence and the geographical proximity of many flagship stores in the same particular urban area contribute to developing a “luxury sense of place” related to their brands. Thus, through a co-branding strategy inherent in the selection of the best site for their flagship stores, luxury firms improve their brands’ positioning by the generated “luxury sense of place”. Research limitations/implications – The principal limitation of the research is the scale of the case studies, but the findings show the feasibility of extending the research basis to a larger number of luxury retailers. Originality/value – This study addresses an under-researched area in the retail literature, investigating the relationship between flagship store location and luxury branding. It is the only research to explore the social dimension of the geographic location of luxury flagship stores and the first one to examine cities in terms of flagship store density.
Elisa Arrigo. The role of the flagship store location in luxury branding. An international exploratory study. International Journal of Retail & Distribution Management 2015, 43, 518 -537.
AMA StyleElisa Arrigo. The role of the flagship store location in luxury branding. An international exploratory study. International Journal of Retail & Distribution Management. 2015; 43 (6):518-537.
Chicago/Turabian StyleElisa Arrigo. 2015. "The role of the flagship store location in luxury branding. An international exploratory study." International Journal of Retail & Distribution Management 43, no. 6: 518-537.
Despite the growing popularity of social media in academic papers, micro-blogging research is still in its infancy and there are few research studies on micro-blogging as a tool for achieving business objectives. In particular, the aim of this chapter is to examine the role of micro-blogging in improving the market knowledge of firms. Therefore, this manuscript wants to make a contribution to the strategic marketing field, providing an overview of how micro-blogging can draw insights from the market. It has been shown that micro-blogging allows firms to understand the real thoughts of customers, to control marketing strategies and to acquire updated knowledge about competitors. In fact, the intrinsic features of micro-posts (micro, mobile, instantaneous, spontaneous) make this social media different from other marketing channels and very useful for gathering customer data and accumulating market knowledge.
Elisa Arrigo. Micro-Blogging as Generator of Market Insights and Competitive Intelligence. Advances in Marketing, Customer Relationship Management, and E-Services 2015, 297 -312.
AMA StyleElisa Arrigo. Micro-Blogging as Generator of Market Insights and Competitive Intelligence. Advances in Marketing, Customer Relationship Management, and E-Services. 2015; ():297-312.
Chicago/Turabian StyleElisa Arrigo. 2015. "Micro-Blogging as Generator of Market Insights and Competitive Intelligence." Advances in Marketing, Customer Relationship Management, and E-Services , no. : 297-312.
The paper deepens the notion of corporate sustainability in fashion and luxury field in order to highlight the main sustainable issues faced by companies operating in these markets. In particular, to provide a more faithful depiction of corporate sustainability in the fashion industry, two apparently opposed fashion market segments (mass-market and luxury) have been analyzed. Findings have shown how sustainability represents a critical driver of growth for both mass-market and luxury companies. In fact, they are all committed in seeking new technologies and procedures aimed at pursuing a sustainable development where focus on profit, planet and people are in balance.
Elisa Arrigo. Corporate Sustainability in Fashion and Luxury Companies. Symphonya. Emerging Issues in Management 2015, 9 -23.
AMA StyleElisa Arrigo. Corporate Sustainability in Fashion and Luxury Companies. Symphonya. Emerging Issues in Management. 2015; (4):9-23.
Chicago/Turabian StyleElisa Arrigo. 2015. "Corporate Sustainability in Fashion and Luxury Companies." Symphonya. Emerging Issues in Management , no. 4: 9-23.
In 2014, the luxury fashion market closed with a value of 224 billion euros marking a growth at constant exchange rates of 3 percent and driven primarily by the online channel, and the outlet one. This Special Issue on ‘Fashion and Luxury Management’ aims to highlight some features of the High-End Italian Companies pertaining to the fashion and luxury industry of Made in Italy, and their key drivers of growth such as innovation, craftsmanship, creativity, and sustainability.
Silvio M. Brondoni; Elisa Arrigo. Ouverture de ‘Special Issue on Fashion and Luxury Management’. Symphonya. Emerging Issues in Management 2015, 1 -8.
AMA StyleSilvio M. Brondoni, Elisa Arrigo. Ouverture de ‘Special Issue on Fashion and Luxury Management’. Symphonya. Emerging Issues in Management. 2015; (4):1-8.
Chicago/Turabian StyleSilvio M. Brondoni; Elisa Arrigo. 2015. "Ouverture de ‘Special Issue on Fashion and Luxury Management’." Symphonya. Emerging Issues in Management , no. 4: 1-8.
The emergence of social media has provided a new and essential way to reach customers. In fact, in many industries, more and more firms are seeking to approach social media for business purposes; thus, it becomes essential to understand how social platforms can be managed for corporate decision-making. The aim of this chapter is to give a better understanding of social media in the strategic management field; no study to date has examined the role of social media in market-driven firms. In particular, a novel conceptual framework is proposed to show how the integrated management of social media provides several opportunities to market-driven firms. First of all, social media enables market-driven firms to acquire data and information that is useful for monitoring the competitive environment. In addition, social media allows firms to develop greater customer knowledge and to improve customer relationships by attracting new customers and by engaging old ones.
Elisa Arrigo. Social Media Opportunities for Market-Driven Firms. Advances in E-Business Research 2014, 180 -199.
AMA StyleElisa Arrigo. Social Media Opportunities for Market-Driven Firms. Advances in E-Business Research. 2014; ():180-199.
Chicago/Turabian StyleElisa Arrigo. 2014. "Social Media Opportunities for Market-Driven Firms." Advances in E-Business Research , no. : 180-199.
Elisa Arrigo. Corporate responsibility management in fast fashion companies: the Gap Inc. case. Journal of Fashion Marketing and Management: An International Journal 2013, 17, 175 -189.
AMA StyleElisa Arrigo. Corporate responsibility management in fast fashion companies: the Gap Inc. case. Journal of Fashion Marketing and Management: An International Journal. 2013; 17 (2):175-189.
Chicago/Turabian StyleElisa Arrigo. 2013. "Corporate responsibility management in fast fashion companies: the Gap Inc. case." Journal of Fashion Marketing and Management: An International Journal 17, no. 2: 175-189.