Purpose: This paper aims to examine the relationship between feelings toward buying wine on mobile phones and m-commerce website loyalty by examining the mediating role of sales promotion and the moderating role of service attributes of the m-commerce websites in influencing the mediation. Design/methodology/approach: A total of 3,318 completed surveys were collected. Drawing on a large non-probability criterion-based purposive sample across six countries (France, Germany, Greece, South Africa, USA and Canada), mediation analysis was performed to examine the hypothesized relationships. Findings: Results show that sales promotion mediates the relationship between feelings toward buying wine on mobile phones and m-commerce website loyalty. Moderated mediation reveals that the indirect pathways (sales promotion) through which feelings toward buying wine over mobile exert its effect on m-commerce website loyalty are dependent on the value of service (wine delivery) attributes of the website. The results demonstrate that sales promotion and service are of paramount importance to wineries and wine marketers. Research limitations/implications: Wine producers and retailers should consider the use of sales promotion to enhance sales and loyalty to m-commerce websites. Practical implications: Wine producers and retailers should consider use sales promotion (such as SMS or push notifications) to enhance sales and influence consumer feelings and hence their loyalty. Originality/value: Wine m-commerce studies are limited, especially with an international perspective comparing six different countries: three from the old world (France, Germany and Greece) and three from the new world (North America with USA and Canada; and South Africa). Altogether, these six countries represent around 40 per cent of the world’s wine consumption.

The purpose of this exploratory study was to understand the extent that consumers report purchasing wine on mobile devices and to empirically examine potential drivers of m-wine purchasing across six countries to guide theoretical research enquiry moving forward. Purposive sampling was employed. An online survey involving 2853 respondents from France, Germany, Greece, Canada, US and South Africa forms the basis for the current study. The results of the study indicate that though mobile phone usage, wine consumption and purchasing rates are high, mobile-wine purchasing prevalence is low within all six countries. While technology hype has us believe an online presence is essential for business revenue growth and performance; the current study indicates wineries should carefully consider consumer readiness towards mobile-wine purchasing. Limitations and recommendations for future research are identified.No Full Tex

The coexistence of sports and tourism, bridging these two worlds of different social activities, participants and providers, has produced numerous studies due to the unlimited theoretical potential of this area. However, authors are increasingly realizing the infinite spectrum of sports tourism, as well as the need for further clarification of all aspects involved in this form of tourism. The lack of sports tourist profiling is more evident in the sporting events tourism spectrum, despite the large numbers of participants such events tend to attract. This study aims to illuminate one of the largest and most underexplored segments of sporting events tourism, that of ‘tourists interested in watching sporting events during their vacation’ or ‘occasional sports tourists’. A descriptive statistical analysis of 765 usable questionnaires, collected at the tourism destination of Arcadia in Greece, improved our understanding of the size of this segment of the tourism industry, the profiles and travelling patterns of its customers, as well as their information-sourcing behaviour. Watching sporting events during their vacation is more common amongst young men (up to 35 years old) who present an independent travelling mode, and seek information through available technology rather than personal communication. Effective channelling of information could reach and exploit the ‘occasional sport tourism’ market, and could support effective marketing strategies for destinations seeking to enrich their local tourism experience.

A phenomenon that has spread as rapidly as the sharing economy, bypassing traditional distribution channels and disrupting established business models, has naturally provoked considerable controversy. Users, providers, sharing economy sites, established businesses offering similar services to those being shared (or traded, exchanged, rented, swapped or otherwise) and governments at all levels (municipality, province, nation state, regional, and even international), have found themselves on different sides of a furious debate about the present and future shape of the sharing economy. This article explores the drivers and impacts of sharing economy in the Greek hospitality industry, presents the legal framework and discusses the challenging and at times controversial nature of it.