Meng-Cong Zheng obtained his doctorate in design science from Chiba University in Japan in 2008 and engaged in design-related work for nearly ten years. Currently, he is an associate professor in the Department of Industrial Design, Taipei University of Science and Technology, and chairs the Design Psychology Laboratory; in addition, he is a member of design competitions, design journals, and a government subsidy scheme program review committee. His research focuses on users’ external behavior and internal psychology to interpret design phenomena and attempts to help designers understand users’ minds and behaviors as well as improve designers’ ability to promote public design. His lab team has been working with enterprises on some product design projects for a long time. The content of the projects extends from hardware appearance design to the UI/UX design of the user's internal experience. The results of these projects also won many awards in design competitions. His research interests include evidence-based design, universal design, post-occupancy evaluation, and environmental psychology. He continues to explore the relationship between users, products, and the environment, and he provides a complete design solution for various industries (https://zmcdesign.webnode.tw)