A survey with 172 students was conducted at a large southern research university to examine how unwillingness-to-communicate in interpersonal communication influences gratifications sought and gratifications obtained from Facebook use. The study investigated the relationship between two dimensions of unwillingness-to-communicate (approach-avoidance and reward) and different motives of Facebook use. In addition, it examined the relationship between unwillingness-to-communicate and the behavioral and attitudinal outcomes of Facebook use (e.g., the number of hours spent on Facebook, duration of use, the number of Facebook friends, satisfaction with Facebook). Results of multiple regression analysis revealed that respondents who felt anxiety and fears in their face-to-face communication used Facebook to pass time and feel less lonely more than other respondents, but they had fewer Facebook friends. Overall, this paper finds evidence that people who are involved in online relationships are those who are willing to communicate in real life, rather than the opposite. Such results seem to justify the rich-get-richer hypothesis, which states that the internet primarily benefits extraverted individuals. Our results are in contrast to findings that socially anxious individuals are more likely to form relationships online.

Social media research tends to prioritize how young adults – and college students, in particular – use social network sites. While several studies have focused on how Facebook can help alleviate loneliness among older adults, the motives for using other social media platforms, including Instagram, have not been adequately explored. This study therefore focuses on how a uses and gratifications framework applies to older users of Facebook and Instagram, including the relationship to contextual age. A survey of 414 Baby Boomers and Traditionalists was conducted in the Fall of 2019. The results revealed that older adults rely on Facebook and Instagram to compensate for the lack of social activity and face-to-face interactions in their daily lives. These patterns are consistent with social compensation hypothesis and contradict the findings of studies done with college students. In addition, the older adults' life satisfaction was a negative predictor of using these sites for companionship and diversion. Future research should furthermore explore how other personality traits and social situations might influence older individuals use of social media. This knowledge can be particularly useful in times of health pandemic, such as COVID-19, when so many older individuals are confined to their homes and rely on social media for interaction and entertainment. Insight into intergenerational social media usage differences can also benefit advertisers, policy makers, recreational groups, healthcare and social services.