In the evolving landscape of targeted marketing, integrating deep learning (DL) and explainable AI (XAI) offers a promising avenue for enhanced customer segmentation. This paper introduces a groundbreaking approach, DeepLimeSeg, which synergizes DL methodologies with Lime-based Explainability to segment customers effectively. The approach employs a comprehensive mathematical model to harness demographic data, behavioral patterns, and purchase histories, categorizing customers into distinct clusters aligned with their preferences and needs. A pivotal component of this research is the mathematical underpinning of the DeepLimeSeg approach. The Lime-based Explainability module ensures that the segmentation results are accurate and interpretable. The mathematical rigor facilitates businesses tailoring their marketing strategies with precision, optimizing sales outcomes. To validate the efficacy of DeepLimeSeg, we employed two real-world datasets: Mall-Customer Segmentation Data and an E-Commerce dataset. A comparative analysis between DeepLimeSeg and the traditional Recency, Frequency, and Monetary (RFM) analysis is presented. The RFM analysis, grounded in its mathematical modeling, segments customers based on purchase recency, frequency, and monetary value. Our preprocessing involved computing RFM scores for each customer, followed by K-means clustering to delineate customer segments. Empirical results underscored the superiority of DeepLimeSeg over other models in terms of MSE, MAE, and $R^2$ metrics. Specifically, the model registered an MSE of 0.9412, indicative of its robust predictive accuracy concerning the spending score. The MAE value stood at 0.9874, signifying minimal deviation from actual values. This paper accentuates the importance of mathematical modeling in enhancing customer segmentation. The DeepLimeSeg approach, with its mathematical foundation and explainable AI integration, paves the way for businesses to make informed, data-driven marketing decisions.

Credit scoring models serve as pivotal instruments for lenders and financial institutions, facilitating the assessment of creditworthiness. Traditional models, while instrumental, grapple with challenges related to efficiency and subjectivity. The advent of machine learning heralds a transformative era, offering data-driven solutions that transcend these limitations. This research delves into a comprehensive analysis of various machine learning algorithms, emphasizing their mathematical underpinnings and their applicability in credit score classification. A comprehensive evaluation is conducted on a range of algorithms, including logistic regression, decision trees, support vector machines, and neural networks, using publicly available credit datasets. Within the research, a unified mathematical framework is introduced, which encompasses preprocessing techniques and critical algorithms such as Particle Swarm Optimization (PSO), the Light Gradient Boosting Model, and Extreme Gradient Boosting (XGB), among others. The focal point of the investigation is the LIME (Local Interpretable Model-agnostic Explanations) explainer. This study offers a comprehensive mathematical model using the LIME explainer, shedding light on its pivotal role in elucidating the intricacies of complex machine learning models. This study’s empirical findings offer compelling evidence of the efficacy of these methodologies in credit scoring, with notable accuracies of 88.84%, 78.30%, and 77.80% for the Australian, German, and South German datasets, respectively. In summation, this research not only amplifies the significance of machine learning in credit scoring but also accentuates the importance of mathematical modeling and the LIME explainer, providing a roadmap for practitioners to navigate the evolving landscape of credit assessment.

Cryptocurrencies are distributed digital currencies that have emerged as a consequence of financial technology advancement. In 2017, cryptocurrencies have shown a huge rise in their market capitalization and popularity. They are now employed in today’s financial systems as individual investors, corporate firms, and big institutions are heavily investing in them. However, this industry is less stable than traditional currency markets. It can be affected by several legal, sentimental, and technical factors, so it is highly volatile, dynamic, uncertain, and unpredictable, hence, accurate forecasting is essential. Recently, cryptocurrency price prediction becomes a trending research topic globally. Various machine and deep learning algorithms, e.g., Neural Networks (NN), Gated Recurrent Unit (GRU), Long Short-Term Memory (LSTM), and Bidirectional LSTM (BiLSTM) were utilized to analyze the factors influencing the prices of the cryptocurrencies and accordingly predict them. This paper suggests a five-phase framework for cryptocurrency price prediction based on two state-of-the-art deep learning architectures (i.e., BiLSTM and GRU). The current study uses three public real-time cryptocurrency datasets from “Yahoo Finance”. Bidirectional Long Short-Term Memory and Gated Recurrent Unit deep learning-based algorithms are used to forecast the prices of three popular cryptocurrencies (i.e., Bitcoin, Ethereum, and Cardano). The Grid Search approach is used for the hyperparameters optimization processes. Results indicate that GRU outperformed the BiLSTM algorithm for Bitcoin, Ethereum, and Cardano, respectively. The lowest RMSE for the GRU model was found to be 0.01711, 0.02662, and 0.00852 for Bitcoin, Ethereum, and Cardano, respectively. Experimental results proved the significant performance of the proposed framework that achieves the minimum MSE and RMSE values.

In this paper, the authors introduce a new three-parameter lifetime probability distribution known as the Marshall-Olkin-generated log-logistic (LL) distribution. They thoroughly examine and describe this distribution, providing insights into its characteristics and its suitability for various applications. This newly constructed distribution's density function exhibits characteristics of both symmetry and right-skewness, providing modelling flexibility across a range of datasets. Because of its skewness coefficient, which can take both positive and negative values, a wide range of data asymmetries can be represented. The Marshall-Olkin generated LL distribution's corresponding hazard rate displays a variety of characteristics, including monotonic increase, increasing-constant, constant, upside-down, and monotonic drop. Because of its adaptability, the distribution can successfully capture various risk or failure rate patterns across time. Using a number of techniques, the researchers expand this distribution to the bivariate domain. Its utility in modelling multivariate lifetime data and inter-variable relationships is improved by these extensions. The researchers use the maximum likelihood method to estimate the parameters of the distribution, which ensures reliable and effective parameter estimation from observed data. They carry out an extensive simulation research to analyse biases and mean squared errors in a range of scenarios and sample sizes in order to evaluate the finite behaviour of the maximum likelihood estimators. In real-life and reliability applications, this meticulous methodology aids in evaluating the estimators' precision and dependability. Because it may offer a comprehensive and nuanced knowledge of high financial risks, the Peaks Over a Random Threshold Value-at-Risk (PORT-VaR) study is crucial for evaluating Norwegian fire insurance claims. This financial analysis is given extra consideration.