Purpose: In a context where the transition to a circular economy is increasingly required, it is necessary to clarify the relationship between sustainability and circularity. In this commentary we summarise what are circularity indicators and what is LCA (Life Cycle Assessment), and we discuss their potential role in improving circular decision making. Methods: Based on literature, a focus on how circularity indicators and LCA could be used in circular decision making is presented. Moreover, an analysis of recent studies has been carried out to identify the relationship between LCA and circularity indicators. Results and discussion: We can state that no authors have concluded that circularity indicators can be used alone to choose the best option in circular economy projects. This is because the circularity indicators only provide a partial view on the environmental performance of a system. At the same time, it appears that the circularity indicators are easier to communicate, and a high degree of circularity could help to build good relationships with customers and increase reputation among stakeholders, as well as to have an easier access to funding. Conclusions and recommendations: At the end, we propose a procedure to include both the LCA and the circularity measurement in the assessment of circular economy strategies. While still at an early stage of conceptualisation, it gives an idea on how to integrate environmental sustainability aspects into circular economy initiatives.