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Do-Hyung Park
Graduate School of Business IT, Kookmin University, Seoul 02707, Korea

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Journal article
Published: 27 August 2021 in Sustainability
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Recently, user-generated content (UGC) has been in the limelight. This study investigates why Internet users share their own UGC and reveals how the motives behind UGC sharing affect UGC sharing intentions both quantitatively and qualitatively. Based on motivations established in existing online communication literature, theoretical UGC motives are identified. Using online surveys administered to 300 users in South Korea, factor analysis is performed to identify empirical UGC sharing motives, and regression analyses shows how UGC sharing motives affect UGC sharing intention in terms of quality and quantity. A total of 10 theoretical UGC motives are consequently factorized into five motives. It is revealed that three motives—self-creation, self-expression, and reward—are related to individual purposes. Users get enjoyment from creating content, they want to be recognized by others, and further expect to be rewarded socially and economically. The other two motives, community commitment and social relationships, are related to social purposes. Users share UGC as a means of communication, desire feedback from others, and want to feel a sense of belonging within certain communities. All of these motives positively affect UGC sharing intention. This is the first study to empirically clarify UGC sharing motives. In addition, this study reveals UGC-centric self-creation and self-expression motives, which have not been the focus of previous online communication studies. Finally, the research results suggest how UGC site managers can adopt practical strategies related to UGC management.

ACS Style

Do-Hyung Park; Sungwook Lee. UGC Sharing Motives and Their Effects on UGC Sharing Intention from Quantitative and Qualitative Perspectives: Focusing on Content Creators in South Korea. Sustainability 2021, 13, 9644 .

AMA Style

Do-Hyung Park, Sungwook Lee. UGC Sharing Motives and Their Effects on UGC Sharing Intention from Quantitative and Qualitative Perspectives: Focusing on Content Creators in South Korea. Sustainability. 2021; 13 (17):9644.

Chicago/Turabian Style

Do-Hyung Park; Sungwook Lee. 2021. "UGC Sharing Motives and Their Effects on UGC Sharing Intention from Quantitative and Qualitative Perspectives: Focusing on Content Creators in South Korea." Sustainability 13, no. 17: 9644.

Journal article
Published: 10 March 2021 in Journal of Theoretical and Applied Electronic Commerce Research
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With the advanced development of IT, people are spending an increasing amount of time in the cyberspace and perceive psychological ownership of intangible objects (e.g., e-books, avatars, online movie streaming services), which they come to regard as “theirs”. This study focuses on users’ psychological ownership of OTT (over the top) services, which have recently received much attention, and investigates how service providers can present recommendation information more effectively when recommending content to users. This study, based on psychological ownership theory, specifically attempts to verify which method of recommending information is effective in correlation to the level of psychological ownership that a user feels about an online service. Additionally, this study presents this effect in terms of psychological distance, which we argue is the underlying mechanism of psychological ownership. Watcha, one of South Korea’s OTT services, was employed as the experimental subject in this study, and a scenario-based test was conducted. In conclusion, this study found that for users with high psychological ownership of online services, a recommendation information message based on objective and concrete information about a movie was more effective, whereas for users with low psychological ownership, abstractly expressed messages were more effective. Furthermore, by applying a moderated mediation model, this study confirmed that psychological distance mediated the results stated above.

ACS Style

Bong-Goon Seo; Do-Hyung Park. Effective Strategies for Contents Recommendation Based on Psychological Ownership of over the Top Services in Cyberspace. Journal of Theoretical and Applied Electronic Commerce Research 2021, 16, 976 -991.

AMA Style

Bong-Goon Seo, Do-Hyung Park. Effective Strategies for Contents Recommendation Based on Psychological Ownership of over the Top Services in Cyberspace. Journal of Theoretical and Applied Electronic Commerce Research. 2021; 16 (4):976-991.

Chicago/Turabian Style

Bong-Goon Seo; Do-Hyung Park. 2021. "Effective Strategies for Contents Recommendation Based on Psychological Ownership of over the Top Services in Cyberspace." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 4: 976-991.

Journal article
Published: 13 February 2021 in Sustainability
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Today, consumer-created information such as online consumer reviews have become important and popular, playing a key role in consumer decision making. Compared with expert-created information, each piece of information is less powerful or persuasive, but their aggregation can be more credible and acceptable. This concept is called collective intelligence knowledge. This study focuses on the persuasive effect on consumer product attitudes of consumer-created information compared to expert-created information. Using source credibility and familiarity theory, the study reveals how prior brand attitudes can play a moderating role in the persuasive effect of consumer-created information and expert-created information. Specifically, this study shows how consumer-created information is more persuasive when consumers have more favorable prior brand attitudes, while expert-created information is more persuasive when consumers have less favorable prior brand attitudes. Based on the results, this study proposes practical strategies for information structure, curation, and presentation. If a company has a good-quality brand evaluation of its products, it should increase the weight of consumer-created information such as online consumer reviews. Otherwise, the company needs to first improve brand evaluation through expert-created information such as third-parties or power-blogger reviews.

ACS Style

Do-Hyung Park. Consumer Adoption of Consumer-Created vs. Expert-Created Information: Moderating Role of Prior Product Attitude. Sustainability 2021, 13, 2024 .

AMA Style

Do-Hyung Park. Consumer Adoption of Consumer-Created vs. Expert-Created Information: Moderating Role of Prior Product Attitude. Sustainability. 2021; 13 (4):2024.

Chicago/Turabian Style

Do-Hyung Park. 2021. "Consumer Adoption of Consumer-Created vs. Expert-Created Information: Moderating Role of Prior Product Attitude." Sustainability 13, no. 4: 2024.

Journal article
Published: 19 April 2020 in Sustainability
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With the development of the Internet, consumers can acquire a variety of information; however, as the amount of information continuously increases, it becomes difficult for consumers to make decisions. In this era of information overload, online curation services are emerging to help consumers choose the information they want. In these online services, information is grouped and classified according to certain criteria and presented to consumers. In this context, there are typical goal-derived and taxonomic categories in the method of structuring information. This study investigated the effect of category types on the categorization attitude of consumers according to their psychological ownership of online services. To this end, this study confirmed the interaction effect of category types (goal-derived vs. taxonomic) and the degree of psychological ownership (higher vs. lower). As a result, users with higher (as opposed to lower) psychological ownership of online curation services revealed a more effective attitude toward categorization in the goal-derived (as opposed to taxonomic) type. The results of this study suggest implications on how to structure information in consideration of the psychological state of consumers in an online context and are expected to be useful guidelines for practitioners such as service providers, marketers, and UX(User Experience)/UI(User Interface) designers.

ACS Style

Bong-Goon Seo; Do-Hyung Park. The Effective Type of Information Categorization in Online Curation Service Depending on Psychological Ownership. Sustainability 2020, 12, 3321 .

AMA Style

Bong-Goon Seo, Do-Hyung Park. The Effective Type of Information Categorization in Online Curation Service Depending on Psychological Ownership. Sustainability. 2020; 12 (8):3321.

Chicago/Turabian Style

Bong-Goon Seo; Do-Hyung Park. 2020. "The Effective Type of Information Categorization in Online Curation Service Depending on Psychological Ownership." Sustainability 12, no. 8: 3321.

Journal article
Published: 06 March 2020 in Sustainability
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The development of information technology, in an online context, has expanded into collective consumption, e.g., crowdfunding projects. Moreover, people feel a sense of psychological ownership (“it is mine”) toward projects they invest in, even if their attributes are immaterial or intangible. This research focuses on changes in psychological ownership based on the characteristics of crowdfunding projects, which are collectively invested in with others, and the attributes of objects (tangible/intangible). Specifically, this research seeks to determine how psychological ownership is affected by information about the amount of money invested by others in a shared project. Additionally, this research investigates whether psychological ownership changes based on others’ investment (less/more) and the attributes (tangible/intangible) of the project. The findings from the empirical analysis indicate that psychological ownership changes based on information regarding other people’s investment in a shared crowdfunding project. The results also show that, in projects with tangible attributes, psychological ownership changes based on investment information; however, no changes were observed in projects with intangible attributes.

ACS Style

Bong-Goon Seo; Do-Hyung Park. Did You Invest Less Than Me? The Effect of Other’s Share of Investment on Psychological Ownership of Crowdfunding Projects. Sustainability 2020, 12, 2025 .

AMA Style

Bong-Goon Seo, Do-Hyung Park. Did You Invest Less Than Me? The Effect of Other’s Share of Investment on Psychological Ownership of Crowdfunding Projects. Sustainability. 2020; 12 (5):2025.

Chicago/Turabian Style

Bong-Goon Seo; Do-Hyung Park. 2020. "Did You Invest Less Than Me? The Effect of Other’s Share of Investment on Psychological Ownership of Crowdfunding Projects." Sustainability 12, no. 5: 2025.

Journal article
Published: 04 December 2019 in Sustainability
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In modern society, multitasking is necessary for a worker to accomplish a final goal by their deadline, which could be pursued for either a single goal or multiple goals. Moreover, a worker who has the authority to prioritize their tasks can make plans about the process of behavioral strategies to perform each task by making a to-do list. This strategy is a way of unpacking that which seems to affect the expectancy of goal attainment and heighten the value and importance of the goal. Otherwise, a worker could write a to-do list without specific action plans. These effects of unpacking and packing can be used as management strategies for multitasking engagement and could impact a worker’s cognition differently depending on the goal relations, including if there is a single goal or multiple goals. On the one hand, in pursuit of a single goal, unpacking can facilitate a worker’s judgment of the importance of the task. On the other hand, in pursuit of multiple goals, a worker’s judgment of one task’s importance can conflict with another task due to contradictory unpacking guidelines. Additionally, self-regulation as an intrinsic motivation empowers conscious intentions to neglect the cognitive effects of the to-do list. Therefore, those with low self-regulation tend to be encouraged by the effect of unpacking, but those with high self-regulation have the effects of unpacking inhibited. This theoretical model was constructed to identify the cognitive mechanism and the role of self-regulation on boundary conditions in regard to the different effects on unpacking. This study was confirmed via the two-way experiment (single- and multiple-goal x packing and unpacking) to explore the effects of the cognitive mechanism on task importance. The following test was performed via the three-way experiment, using an additional variable, the levels of self-regulation (low self-regulation and high self-regulation), to verify whether they inhibit cognitive effects. This study suggests that the judgment of task importance is different in accordance with goal relations, packing and unpacking, and self-regulations for sustainable management strategies of multitasking.

ACS Style

Junyoung Park; Do-Hyung Park. A Sustainable Project Management Strategy against Multitasking Situations from the Viewpoints of Cognitive Mechanism and Motivational Belief. Sustainability 2019, 11, 6912 .

AMA Style

Junyoung Park, Do-Hyung Park. A Sustainable Project Management Strategy against Multitasking Situations from the Viewpoints of Cognitive Mechanism and Motivational Belief. Sustainability. 2019; 11 (24):6912.

Chicago/Turabian Style

Junyoung Park; Do-Hyung Park. 2019. "A Sustainable Project Management Strategy against Multitasking Situations from the Viewpoints of Cognitive Mechanism and Motivational Belief." Sustainability 11, no. 24: 6912.

Journal article
Published: 22 November 2019 in Sustainability
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With the rapid development of information and communication technology, a variety of new industries and services are rapidly evolving based on the convergence between existing Information and Communication Technology (ICT) and heterogeneous industries. In the meantime, the FinTech market, created by the convergence of financial and ICT areas, is emerging and growing rapidly. The new market of virtual transaction based on digital money is growing faster than any other FinTech area. The purpose of this study is to determine whether the perceived difference in the virtuality of a consumer’s transaction affects the consumer's purchasing behavior and how the behavior changes. Specifically, this study revealed that consumers' perceived virtuality differs according to the type of transaction method. Consumers felt that the money was more virtual when they had digital (virtual) currency for a service than when they had cash. This virtuality of money controls the psychological distance of the consumer's money, which is closer to cash than virtual currency. This difference in psychological distance affects consumers' information processing, such that when psychological distances are far (vs. close), consumers prefer products that are described as abstract (vs. concrete), and have a more favorable attitude toward products with more variety.

ACS Style

Do-Hyung Park. Virtuality Changes Consumer Preference: The Effect of Transaction Virtuality as Psychological Distance on Consumer Purchase Behavior. Sustainability 2019, 11, 6618 .

AMA Style

Do-Hyung Park. Virtuality Changes Consumer Preference: The Effect of Transaction Virtuality as Psychological Distance on Consumer Purchase Behavior. Sustainability. 2019; 11 (23):6618.

Chicago/Turabian Style

Do-Hyung Park. 2019. "Virtuality Changes Consumer Preference: The Effect of Transaction Virtuality as Psychological Distance on Consumer Purchase Behavior." Sustainability 11, no. 23: 6618.

Journal article
Published: 23 May 2019 in Sustainability
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Individuals’ lives and behaviors progressively change as information technology evolves. Through the rapid growth of information technology, individuals can access abundant information and virtual networks and create online communities for information and knowledge exchange and other intellectual pursuits. Some of the most important aspects of community success involve the engagement, participation, and active discussion of and among community members. This study focuses on the user-generated content (UGC) community and explores the mechanism for formation of community attachment from the perspective of the content capital and social capital of community members. In addition, this study demonstrates the moderating effect of membership duration on the mechanism of community attachment formation. Finally, this study reveals that the attachment formed with content and social capital can affect the decision to either continue to participate in a current UGC service site, or move to an alternative site.

ACS Style

Sungwook Lee; Do-Hyung Park. Community Attachment Formation and Its Influence on Sustainable Participation in a Digitalized Community: Focusing on Content and Social Capital of an Online Community. Sustainability 2019, 11, 2935 .

AMA Style

Sungwook Lee, Do-Hyung Park. Community Attachment Formation and Its Influence on Sustainable Participation in a Digitalized Community: Focusing on Content and Social Capital of an Online Community. Sustainability. 2019; 11 (10):2935.

Chicago/Turabian Style

Sungwook Lee; Do-Hyung Park. 2019. "Community Attachment Formation and Its Influence on Sustainable Participation in a Digitalized Community: Focusing on Content and Social Capital of an Online Community." Sustainability 11, no. 10: 2935.

Journal article
Published: 04 January 2019 in Computers in Human Behavior
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Researcher in the fields of business management, marketing and consumer studies have become increasingly interested in psychological ownership, expanding beyond the previous focus on the organizational context and into the online context. This study was designed to verify the outcomes of psychological ownership experienced by an individual in an online environment and to examine how psychological ownership affects an individual’s way of thinking. Specifically, we conducted one study that focuses on the behavior of protecting personal information online and analyzes the interaction between level of psychological ownership regarding an online service (high vs. low) and the method of framing the message (gain vs. loss). The results showed that, among users with a high degree of psychological ownership regarding the online service, messages with gain framing were more effective than loss framed ones, whereas, among users with low psychological ownership, loss framed messages were more effective than gain framed ones. The second study took the perspective of user information processing; it was designed to verify that psychological ownership can change an individual’s time orientation. With psychological ownership fixed at a consistent level, we evaluated the interaction between time orientation (past-oriented vs. future-oriented) and the method of framing the message (gain vs. loss). We found that, in online services, past-oriented users were more effectively targeted by gain framed messages than by loss framed ones to influence the user’s password-changing behavior. Conversely, among future-oriented users, loss framed messages were more effective than gain framed ones in influencing the user’s password-changing behavior.

ACS Style

Bong-Goon Seo; Do-Hyung Park. The effect of message framing on security behavior in online services: Focusing on the shift of time orientation via psychological ownership. Computers in Human Behavior 2019, 93, 357 -369.

AMA Style

Bong-Goon Seo, Do-Hyung Park. The effect of message framing on security behavior in online services: Focusing on the shift of time orientation via psychological ownership. Computers in Human Behavior. 2019; 93 ():357-369.

Chicago/Turabian Style

Bong-Goon Seo; Do-Hyung Park. 2019. "The effect of message framing on security behavior in online services: Focusing on the shift of time orientation via psychological ownership." Computers in Human Behavior 93, no. : 357-369.

Dataset
Published: 14 May 2018 in PsycTESTS Dataset
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ACS Style

Kee-Young Kwahk; Do-Hyung Park. Influence of Transactive Memory Capability on Job Performance Survey. PsycTESTS Dataset 2018, 1 .

AMA Style

Kee-Young Kwahk, Do-Hyung Park. Influence of Transactive Memory Capability on Job Performance Survey. PsycTESTS Dataset. 2018; ():1.

Chicago/Turabian Style

Kee-Young Kwahk; Do-Hyung Park. 2018. "Influence of Transactive Memory Capability on Job Performance Survey." PsycTESTS Dataset , no. : 1.

Journal article
Published: 01 May 2018 in Telematics and Informatics
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Investors use annual reports that companies mandatorily disclose every fiscal year-end when they make important investment-related decisions. The Securities and Exchange Commission in the United States has implemented and monitors the “Plain-English Rule” to create a transparent and readable annual report. However, only a general guideline exists for the description of annual reports (Plain English Rule), and there are no specific regulations on volume and format. As such, it is risky to interpret business managers’ positive expressions because the data can include business managers’ subjective opinions and viewpoints from the companies’ perspectives. Additionally, the business managers’ unrevealed tendencies, such as strategic reporting or cognitive bias, remain unknown. Therefore, this study focuses on the narrative sections of the annual reports that companies need to disclose after every fiscal year-end and uses text mining to determine the relationship between the assessment information of companies created by business managers and the performance of companies. The methodology of this study is grounded in text-mining. To analyze these relationships, we collected all the 10-Ks of all public firms in the United States and employed the text-mining method to identify the tones of these 10-K narratives to determine whether they changed in line with current earnings levels. Additionally, we explore factors that could give rise to tone flexibility among reports and examine companies whose tone was more positive relative to their current performance to ascertain how future performance might differ from current performance.

ACS Style

Taeyoung Kang; Do-Hyung Park; Ingoo Han. Beyond the numbers: The effect of 10-K tone on firms’ performance predictions using text analytics. Telematics and Informatics 2018, 35, 370 -381.

AMA Style

Taeyoung Kang, Do-Hyung Park, Ingoo Han. Beyond the numbers: The effect of 10-K tone on firms’ performance predictions using text analytics. Telematics and Informatics. 2018; 35 (2):370-381.

Chicago/Turabian Style

Taeyoung Kang; Do-Hyung Park; Ingoo Han. 2018. "Beyond the numbers: The effect of 10-K tone on firms’ performance predictions using text analytics." Telematics and Informatics 35, no. 2: 370-381.

Journal article
Published: 01 March 2018 in Computers in Human Behavior
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The explosive growth of the internet as the main source of information and knowledge has greatly impacted the manner in which people make use of their memory. As a result, interest in the internet environment, and in particular in the role of transactive memory in a social media environment, has been heightened. Transactive memory is the shared memory system that is formed through interactions between people. Through social media, people have been able to form various human networks, which in turn have made it possible to acquire new information and knowledge. In this sense, the utility of transactive memory has been further increased in a social media environment. This study introduced social interaction, social presence, self-monitoring, and core self-evaluation as the factors impacting the formation of transactive memory capacity. The impacts of transactive memory capability on the tertius iungens orientation and individual job performance were also verified. Data from 225 workers was collected to verify the research model introduced in this study, which was empirically verified using a structural equation model. The study revealed that the four antecedent factors included in the research model significantly impacted individuals’ transactive memory capability and that the transactive memory capability positively influenced the tertius iungens orientation and job performance. Lastly, the results of the study were discussed, and the theoretical and practical implications were introduced.

ACS Style

Kee-Young Kwahk; Do-Hyung Park. Leveraging your knowledge to my performance: The impact of transactive memory capability on job performance in a social media environment. Computers in Human Behavior 2018, 80, 314 -330.

AMA Style

Kee-Young Kwahk, Do-Hyung Park. Leveraging your knowledge to my performance: The impact of transactive memory capability on job performance in a social media environment. Computers in Human Behavior. 2018; 80 ():314-330.

Chicago/Turabian Style

Kee-Young Kwahk; Do-Hyung Park. 2018. "Leveraging your knowledge to my performance: The impact of transactive memory capability on job performance in a social media environment." Computers in Human Behavior 80, no. : 314-330.

Journal article
Published: 03 April 2017 in Internet Research
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PurposeOnline web searches have played crucial roles in influencing consumers’ purchasing decisions. Web search traffic information enables researchers and practitioners to better understand consumers in terms of their preferences and interests, among other things. The purpose of this paper is to use web search traffic information provided by Google Trends to derive relationships among product brands as well as those between product brands and product attributes to propose a method to enhance the visibility of consumer brand positioning.Design/methodology/approachThis study builds upon the interesting observation that consumers’ behavior in performing simultaneous searches, or searches including two or more keywords, can be converted into data indicating relationships among brands as well as those between brands and their attributes. The study focuses on the cases of hybrid cars and tablet PCs, and applies a social network analysis method to identify these relationships. Time series information on web search traffic is used because it can track these two product groups from the early stages to the present. This step is completed to verify the changes in the status of each brand and in their relationships that occurred in consumers’ minds over time.FindingsResults show that consumers’ web search behaviors reveal the brand positioning and brand-attribute associations in their minds. Specifically, using consumers’ simultaneous search data, the authors derived relationships among brands (brand-brand network) from consumers’ behaviors of searching simultaneously for two brands and the relationships between brands and attributes (brand-product attributes network) from consumers’ behavior of searching simultaneously for a specific brand and certain product attributes.Originality/valueTheoretically, this study verifies that consumers’ web search traffic information can be used to microscopically identify the positions of individual brands and their relationships in the minds of consumers. Regarding practical applications, this study proposes a method that can be used by companies to track how consumers perceive their brands by performing a simple and cost-effective analysis using the free search traffic information provided by Google.

ACS Style

Seung-Pyo Jun; Do-Hyung Park. Visualization of brand positioning based on consumer web search information. Internet Research 2017, 27, 381 -407.

AMA Style

Seung-Pyo Jun, Do-Hyung Park. Visualization of brand positioning based on consumer web search information. Internet Research. 2017; 27 (2):381-407.

Chicago/Turabian Style

Seung-Pyo Jun; Do-Hyung Park. 2017. "Visualization of brand positioning based on consumer web search information." Internet Research 27, no. 2: 381-407.

Journal article
Published: 01 June 2016 in Technological Forecasting and Social Change
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Recently, Internet activity by consumers adopting innovation or purchasing products has increased markedly. To understand this phenomenon, our study focuses on the correlation between purchase behavior and search activity. Utilizing the product classifications established in previous studies, we classify physical products into durable, nondurable, and industrial goods. We then empirically analyze case studies to determine the correlation between Internet searches and product purchases. Our research results show that the correlation between sales and search traffic is more significant for consumer goods than for industrial goods; furthermore, in the consumer goods category, search traffic is a particularly strong predictor of sales in the case of consumer durable goods. These results may be self-evident, implicit in the definition of each product category. However, the presented findings confirm that even among nondurable goods, search traffic can be a significant predictor of purchases, depending on both price and frequency of purchases. In contrast, for durable goods, search traffic may not be strongly indicative of actual purchases for new products, for which traffic simply reflects rising interest. We also show that PC searches are a stronger predictor of sales than mobile searches. The conclusions drawn from this study provide an important foundation for effectively using search statistics in technology business management to formulate marketing strategies as well as to forecast and analyze the adoption of new technology based on real-time monitoring of the changing involvement with each product.

ACS Style

Seung-Pyo Jun; Do-Hyung Park. Consumer information search behavior and purchasing decisions: Empirical evidence from Korea. Technological Forecasting and Social Change 2016, 107, 97 -111.

AMA Style

Seung-Pyo Jun, Do-Hyung Park. Consumer information search behavior and purchasing decisions: Empirical evidence from Korea. Technological Forecasting and Social Change. 2016; 107 ():97-111.

Chicago/Turabian Style

Seung-Pyo Jun; Do-Hyung Park. 2016. "Consumer information search behavior and purchasing decisions: Empirical evidence from Korea." Technological Forecasting and Social Change 107, no. : 97-111.

Journal article
Published: 31 March 2016 in Journal of Intelligence and Information Systems
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ACS Style

Taeyoung Kang; Do-Hyung Park. The Effect of Expert Reviews on Consumer Product Evaluations: A Text Mining Approach. Journal of Intelligence and Information Systems 2016, 22, 63 -82.

AMA Style

Taeyoung Kang, Do-Hyung Park. The Effect of Expert Reviews on Consumer Product Evaluations: A Text Mining Approach. Journal of Intelligence and Information Systems. 2016; 22 (1):63-82.

Chicago/Turabian Style

Taeyoung Kang; Do-Hyung Park. 2016. "The Effect of Expert Reviews on Consumer Product Evaluations: A Text Mining Approach." Journal of Intelligence and Information Systems 22, no. 1: 63-82.

Journal article
Published: 01 February 2016 in Computers in Human Behavior
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This study examines the influence of the tertius iungens orientation on knowledge-sharing activities and individual job performance within enterprise social media environments. The empirical analysis reveals that knowledge self-efficacy, social interaction ties, and the norm of reciprocity positively influence the tertius iungens orientation and knowledge-sharing activities in social media, while enjoyment of helping does not have a significant influence. In addition, the tertius iungens orientation has a significant impact on knowledge-sharing activities in social media, which in turn influences individual job performance. Based on the results of this analysis, this study discusses the research findings and proposes theoretical and practical implications of the study as well as the research's limitations.

ACS Style

Kee-Young Kwahk; Do-Hyung Park. The effects of network sharing on knowledge-sharing activities and job performance in enterprise social media environments. Computers in Human Behavior 2016, 55, 826 -839.

AMA Style

Kee-Young Kwahk, Do-Hyung Park. The effects of network sharing on knowledge-sharing activities and job performance in enterprise social media environments. Computers in Human Behavior. 2016; 55 ():826-839.

Chicago/Turabian Style

Kee-Young Kwahk; Do-Hyung Park. 2016. "The effects of network sharing on knowledge-sharing activities and job performance in enterprise social media environments." Computers in Human Behavior 55, no. : 826-839.

Conference paper
Published: 01 January 2015 in 2015 48th Hawaii International Conference on System Sciences
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This study examines the influences of knowledge-sharing activities and tertius iungens orientation on job performance within social media environments. Through empirical analysis, it finds that knowledge self-efficacy, social interaction ties, and the norm of reciprocity positively influence knowledge-sharing activities in social media environments, and that social interaction ties and the norm of reciprocity contribute to the establishment of an individual's tertius iungens orientation only through knowledge-sharing activities. In terms of job performance, it shows that tertius iungens orientation plays a mediating role in the relationship between knowledge-sharing activities and individual job performance. The results are expected to provide important theoretical and practical implications for researchers and practitioners respectively.

ACS Style

Kee-Young Kwahk; Do-Hyung Park. Network Sharing beyond Knowledge Sharing: The Mediating Role of Tertius Iungens Orientation in Social Media Contexts. 2015 48th Hawaii International Conference on System Sciences 2015, 3900 -3909.

AMA Style

Kee-Young Kwahk, Do-Hyung Park. Network Sharing beyond Knowledge Sharing: The Mediating Role of Tertius Iungens Orientation in Social Media Contexts. 2015 48th Hawaii International Conference on System Sciences. 2015; ():3900-3909.

Chicago/Turabian Style

Kee-Young Kwahk; Do-Hyung Park. 2015. "Network Sharing beyond Knowledge Sharing: The Mediating Role of Tertius Iungens Orientation in Social Media Contexts." 2015 48th Hawaii International Conference on System Sciences , no. : 3900-3909.

Journal article
Published: 01 July 2014 in Technological Forecasting and Social Change
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ACS Style

Seung-Pyo Jun; Do-Hyung Park; Jaeho Yeom. The possibility of using search traffic information to explore consumer product attitudes and forecast consumer preference. Technological Forecasting and Social Change 2014, 86, 237 -253.

AMA Style

Seung-Pyo Jun, Do-Hyung Park, Jaeho Yeom. The possibility of using search traffic information to explore consumer product attitudes and forecast consumer preference. Technological Forecasting and Social Change. 2014; 86 ():237-253.

Chicago/Turabian Style

Seung-Pyo Jun; Do-Hyung Park; Jaeho Yeom. 2014. "The possibility of using search traffic information to explore consumer product attitudes and forecast consumer preference." Technological Forecasting and Social Change 86, no. : 237-253.

Journal article
Published: 01 January 2014 in Computers in Human Behavior
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ACS Style

Sungwook Lee; Do-Hyung Park; Ingoo Han. New members’ online socialization in online communities: The effects of content quality and feedback on new members’ content-sharing intentions. Computers in Human Behavior 2014, 30, 344 -354.

AMA Style

Sungwook Lee, Do-Hyung Park, Ingoo Han. New members’ online socialization in online communities: The effects of content quality and feedback on new members’ content-sharing intentions. Computers in Human Behavior. 2014; 30 ():344-354.

Chicago/Turabian Style

Sungwook Lee; Do-Hyung Park; Ingoo Han. 2014. "New members’ online socialization in online communities: The effects of content quality and feedback on new members’ content-sharing intentions." Computers in Human Behavior 30, no. : 344-354.

Journal article
Published: 30 September 2013 in Journal of Intelligence and Information Systems
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ACS Style

Seung-Pyo Jun; Do-Hyung Park. Intelligent Brand Positioning Visualization System Based on Web Search Traffic Information : Focusing on Tablet PC. Journal of Intelligence and Information Systems 2013, 19, 93 -111.

AMA Style

Seung-Pyo Jun, Do-Hyung Park. Intelligent Brand Positioning Visualization System Based on Web Search Traffic Information : Focusing on Tablet PC. Journal of Intelligence and Information Systems. 2013; 19 (3):93-111.

Chicago/Turabian Style

Seung-Pyo Jun; Do-Hyung Park. 2013. "Intelligent Brand Positioning Visualization System Based on Web Search Traffic Information : Focusing on Tablet PC." Journal of Intelligence and Information Systems 19, no. 3: 93-111.