Dr. Esi Elliot researches frugal innovations in emerging and developing markets. She also investigates the cocreation of sustainable consumer wellbeing solutions. She has published her works in many renowned marketing journals including the Journal of Product and Innovation Management, Journal of Business Research, International Marketing Research and the Journal of Macromarketing. She has proven success in corporate marketing and sales campaigns as the Marketing Manager and Product Development Manager at multinational banks in the U.K., Singapore and Ghana, and has the ability to ability to own and manage multiple projects, from assignment to delivery. She has spearheaded teams at the banks she worked for, that have won awards for the best marketing for banks, and for introducing the most innovative products.