marketing from the COMSATS Institute of IT at Wah Campus, the master’s degree in marketing from the Federal Urdu University of Science, Arts and Technology Islamabad, and the Ph.D. degree in marketing from the School of Business Management, University Utara Malaysia. She is currently an Assistant Professor of marketing with the University of Wah. Her research interests include risk management, political marketing, consumer behavior, Islamic marketing, and various other multi-disciplinary areas.