Delyth James is a Professor of Health Psychology in Pharmacy Practice. She registered as a pharmacist in 1989 and after working at Charing Cross Hospital in London for many years, developed a keen interest in health psychology. A year spent working as a clinical pharmacist in Saudi Arabia strengthened this fascination with the application of psychology to medical use. After returning to the UK she completed a PhD exploring the role of illness perceptions and treatment beliefs in adherence to medication in myocardial infarction, supervised by Professors Rob Horne and John Weinman. She then followed a career as an academic, at Brighton and Cardiff Universities, educating pharmacists and prescribers to incorporate patients’ perceptions into their consultations in to support medicines adherence. Over her career, Delyth has experience working in all sectors of pharmacy, namely hospital, industry, community, primary care, workforce development and academia. Delyth is now based in the Department of Applied Psychology in the School of Sport & Health Sciences at Cardiff Metropolitan University. Her main research interests include the application of psychological theories to understand medication-related behaviours and developing novel interventions to support medicine use, from patient and practitioner perspectives. She is a Fellow of the Royal Pharmaceutical Society (RPS), a Member of the British Psychological Society (BPS) and the Division of Health Psychology (DHP).