Dr. Zhimin Zhou received his Ph.D. degree in 2003 from Sun Yat-sen University. He was a postdoctoral researcher at the City University of Hong Kong (2009-2010) and a visiting scholar at the University of Southern California (2014-2015). In 2003, he joined the faculty at Shenzhen University and is currently a professor in the College of Management. His research interests focus on brand management, brand well-being, etc.