Bartłomiej Walas is the Dean of the Faculty of Tourism at the University College of Tourism and Ecology in Sucha Beskidzka and a specialist in tourism policy and territorial marketing. From 1996 to 2008, they were the director of the branch office of the Polish Tourist Information in Paris. From 2008 to 2017, they were the vice president of the Polish Tourist Organization, responsible for marketing strategy in foreign markets. They are a member of the Council of Experts at the Minister of Development and Technology in 2021 and the Council of the Chamber of Commerce of the Polish Hotel Industry., as well as the author of, among others, Poland's marketing strategy in the field of tourism, hotel brand strategy, Krakow's sustainable tourism policy for 2021–2028, articles, and numerous analyses of the tourism market.