Renewable energy sources are ecological and sustainable solutions accepted with a common consensus under the sustainable development goals. Energy source exploration has enforced the human race to think about sustainable energy production as fossil fuels are non-renewable and are having a negative impact on ecosystem. Consumer needs and wants are the key for acceptance of renewable energy and making production a possibility. The real challenge is with the consumer market for the acceptance of green energy. The current research is based on the concept of GREEN consumer values synergizing with renewable energy sources, and eco innovation for sustainability in India. The crucial point of study is assessing GREEN consumer values which are the determining factor for consumption. All five renewable energy sources (solar, wind, hydro, geothermal and biomass) have received a higher level of acceptance by respondents which shows that India is on its way to enhancing its capacity for renewable energy. Indian consumer values are very much aligned with eco sustainability, and the market is ready to consume renewable energy.

This article examines the acceptance of renewable energy in the adoption of the climate package, taking into account the GREEN consumer values among consumers in Poland. The research problem addressed in this paper relates to the measurement of consumer values in terms of the GREEN concept; specifically, consumer acceptance of the available offerings provided by real businesses. In addition, consumer needs are important in terms of ensuring the acceptance of renewable energy, which will create opportunities for its production in the context of the Fit 55 climate package. The study formulates some research questions and hypotheses to justify the concept with empirical data by applying statistical tests. The study is presented in several sections with a detailed presentation of secondary and primary data. The main outcome of the research is based on the primary data using a structured survey questionnaire administered in Poland and 557 collected samples. Nowadays, the responsibility also lies with consumers, as green consumption will entail green production. The research concludes that Poland’s consumers have a good level of acceptance of RES, based on the current green energy situation of Poland, which may lead to sustainability and will benefit policy makers in government, corporations and end consumers.

Purpose: The aim of the article is to present the use of selected techniques of cognitive neuroscience (EEG, GSR, HR) to study the effectiveness of social advertising in the context of promoting a healthy lifestyle. The respondents' reactions (emotions, remembering, interest) to individual fragments of the advertisement will be analyzed. The results of neural and psychophysiological measurements will be compared with the survey participants' answers provided in the survey (after the study with EEG, GSR, etc.). Design/Methodology/Approach: The cognitive neuroscience methods, allow building knowledge about human and its behavior at the level of internal psychophysiological and cognitive processes before they are integrated and verbalized in the form of an opinion or judgment on a given topic. Findings: The developments of cognitive neuroscience technique have made this discipline applicable to more and more new areas of research. These possibilities are mainly the outcome of the development in techniques for measuring brain activity and their combinations with other technologies, eg biometric measurements. They allow to correlate various mental functions with physiological sensations. Practical implications: One of the applications is to study the impact of social healthpromoting advertisements (healthy lifestyle, vaccinations, etc.) on recipients. A wellconducted social campaign with the proper design of an information message (advertisement) can directly transform it into shaping healthy life habits among people. Originality/Value: The research will allow the verification of the idea proposed by the researcher to promote healthy life habits among people.

Although we have evolved digitally and technologically in the 21st century, disparities still exist in society. The research problem cited for the study is the need to assess the impact of the digital divide in the formation of digital capital, where the already stratified society based on variables such as age, gender, education, and region (rural–urban) will act as moderators to mitigate the digital inequalities for a sustainable world. The research objectives are to explore the underpinning reasons for the digital divide in reinforcing social inequalities, quantify the impact of the digital divide on digital capital statistically, and to evaluate the moderating effect of social strata variables comparatively. The idea of digital capital culminates into five hypotheses for this study as the digital divide impacts digital capital, as well as the assessment of moderating effects of age, education, and region. Statistical tools, specifically frequency, percentage, reliability, ANOVA, correlation, and regression, have been used to test the hypothesis and proposed conceptual model. The social strata dimension in the study revealed a higher variance of opinion. Digital capital is taken as the dependent variable and the digital divide is the independent variable, which shows Beta as 0.591 and B as 0.585, indicating a good relationship of 59.1% and an effect of 58.5%. Finally, the research reveals that there exists a digital divide and, hence, digital inequalities in India need to be addressed for attaining various Sustainable Development Goals. The study has significant implications for the leaders and policymakers to work towards inclusivity by bridging the digital divide and eliminating digital inequalities in India.