Luis J Callarisa Fiol is Tenured Lecturer of Marketing and Marketing Research in the Department of Business Management and Marketing at Universitat Jaume I. He holds a degree in Economics from the University of Valencia EG in 1993 and a Master in International Business Administration by Castellón Chamber of Commerce, Industry and Navigation, Radford University (USA) and Management Center Europe (Belgium) in 1994. A Doctorate in Economics and Business Administration from the University of Valencia EG in 2004. He has fruitfully completed numerous training programs throughout his academic and professional career including the last highlights of Internet marketing specialist and specialist in social networks ICEMD-ESIC.