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Salvador del Barrio-García
Full Professor of Marketing, University of Granada, Department of Marketing and Market Research, Campus de Cartuja, s/n 18071 Granada, Spain

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Journal article
Published: 24 June 2021 in European Research on Management and Business Economics
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This study examines how the degree of fit between the brand extension and the parent brand, in the case of heritage sites, affects the extension's brand equity-formation, considering the mediating role of brand attitude and brand credibility and the moderating role of the tourist's level of experience of the parent heritage brand. An experimental design is applied, in which two different levels of fit between the parent heritage brand and the brand extension are controlled between subjects. Suggestions are provided for effective ways of enhancing heritage brand equity and therefore contributing to destination promotion and competitiveness.

ACS Style

M. Belén Prados-Peña; Salvador Del Barrio-García. Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience. European Research on Management and Business Economics 2021, 27, 100153 .

AMA Style

M. Belén Prados-Peña, Salvador Del Barrio-García. Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience. European Research on Management and Business Economics. 2021; 27 (3):100153.

Chicago/Turabian Style

M. Belén Prados-Peña; Salvador Del Barrio-García. 2021. "Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience." European Research on Management and Business Economics 27, no. 3: 100153.

Chapter
Published: 01 January 2021 in Advances in Linguistics and Communication Studies
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The undeniable development of the television series sector in recent years has resulted in viewers having access to a large amount of television content, thanks largely to the development of technologies such as the internet and the emergence of video on demand. Given the scarcity of academic works that categorise these television contents, this chapter comes to conceptually delimit the television drama genre, as well as its different sub-genres. With this, the authors seek to centralise in a single academic work the main characteristics of each dramatic sub-genre that causes a series to be ascribed to a certain category, serving as a guide for potential academic works related to this growing sector.

ACS Style

Álvaro J. Rojas-Lamorena; Salvador Del Barrio-García; Juan Miguel Alcántara-Pilar. No More Drama. Advances in Linguistics and Communication Studies 2021, 274 -299.

AMA Style

Álvaro J. Rojas-Lamorena, Salvador Del Barrio-García, Juan Miguel Alcántara-Pilar. No More Drama. Advances in Linguistics and Communication Studies. 2021; ():274-299.

Chicago/Turabian Style

Álvaro J. Rojas-Lamorena; Salvador Del Barrio-García; Juan Miguel Alcántara-Pilar. 2021. "No More Drama." Advances in Linguistics and Communication Studies , no. : 274-299.

Journal article
Published: 15 October 2020 in Tourism Management Perspectives
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ACS Style

Ma. Belén Prados-Peña; Salvador Del Barrio-García. How does parent heritage brand preference affect brand extension loyalty? A moderated mediation analysis. Tourism Management Perspectives 2020, 36, 1 .

AMA Style

Ma. Belén Prados-Peña, Salvador Del Barrio-García. How does parent heritage brand preference affect brand extension loyalty? A moderated mediation analysis. Tourism Management Perspectives. 2020; 36 ():1.

Chicago/Turabian Style

Ma. Belén Prados-Peña; Salvador Del Barrio-García. 2020. "How does parent heritage brand preference affect brand extension loyalty? A moderated mediation analysis." Tourism Management Perspectives 36, no. : 1.

Review
Published: 21 August 2020 in Journal of Business Research
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Given the importance of comparative advertising (CA) in advertising praxis, scholars have long studied the CA approach from different perspectives. There are several review and meta-analysis academic papers on CA published. Review articles result in academic information gaps and differ from the approach proposed here. Therefore, there is a need for a comprehensive study of CA research themes in the past, present, and future. This paper responds to the need to analyze additional aspects of CA research. Using several bibliometric analyses, a comprehensive thematic review of comparative advertising research is discussed (1975–2018). Forty themes emerge from the 305 marketing and advertising journal articles reviewed, producing four thematic clusters. Clusters range from traditional media effectiveness to political and negative advertising. The results suggest important directions for future advertising research.

ACS Style

Salvador del Barrio-García; Francisco Muñoz-Leiva; Linda Golden. A review of comparative advertising research 1975–2018: Thematic and citation analyses. Journal of Business Research 2020, 121, 73 -84.

AMA Style

Salvador del Barrio-García, Francisco Muñoz-Leiva, Linda Golden. A review of comparative advertising research 1975–2018: Thematic and citation analyses. Journal of Business Research. 2020; 121 ():73-84.

Chicago/Turabian Style

Salvador del Barrio-García; Francisco Muñoz-Leiva; Linda Golden. 2020. "A review of comparative advertising research 1975–2018: Thematic and citation analyses." Journal of Business Research 121, no. : 73-84.

Articles
Published: 28 July 2020 in Interactive Learning Environments
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In recent years, MOOCs have become firmly established as valid e-learning environments and, as such, have been developed by many universities using different types of platform. Given the voluntary nature of MOOC enrollment, motivation is crucial to our understanding of why students register for and complete these courses. The present study explores the motivations that characterize MOOC participants and how they relate to technology acceptance variables (data collected via questionnaires) and participation variables (observational data collected via the platform). Our results indicate that students show exceptionally high levels of intrinsic motivation. However, extrinsic motivation also plays a relevant role, suggesting that the two are not mutually exclusive. Although only intrinsic motivation appears to be systematically associated with differences in technology acceptance, both are associated with differences in participation, but in contrasting ways. Our results provide insights that will enable us to improve MOOC design in order to enhance participant satisfaction, particularly when different sources of motivation are involved. Future research based on the modeling of technology acceptance and participation will also benefit from this study.

ACS Style

Esteban Romero-Frías; Jose Luis Arquero; Salvador Del Barrio-García. Exploring how student motivation relates to acceptance and participation in MOOCs. Interactive Learning Environments 2020, 1 -17.

AMA Style

Esteban Romero-Frías, Jose Luis Arquero, Salvador Del Barrio-García. Exploring how student motivation relates to acceptance and participation in MOOCs. Interactive Learning Environments. 2020; ():1-17.

Chicago/Turabian Style

Esteban Romero-Frías; Jose Luis Arquero; Salvador Del Barrio-García. 2020. "Exploring how student motivation relates to acceptance and participation in MOOCs." Interactive Learning Environments , no. : 1-17.

Journal article
Published: 03 February 2020 in International Journal of Contemporary Hospitality Management
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Purpose This study aims to examine the extent to which customers’ perceptions of restaurant authenticity facilitate the establishment’s customer-based brand equity (CBBE) – both directly and indirectly – via customer satisfaction. The study also analyzes whether restaurant type moderates the antecedent relationships of CBBE formation. Design/methodology/approach Two restaurants of different types were selected for the study: a mid-scale and a moderate/casual restaurant. Based on a final total sample of 402 customers of both restaurant types, a moderated mediation regression model was used. Findings It was found that the level of authenticity perceived by the restaurant visitor during the gastronomic experience is an antecedent of restaurant brand equity formation, both directly and indirectly, via customer satisfaction. Furthermore, these antecedent relationships were found to be partially moderated by restaurant type. Research limitations/implications Only two restaurants were used for the study. This study could be replicated by comparing other types of restaurants with differentiated characteristics to test whether the results obtained for these two types can be extrapolated to the rest. Originality/value There is no empirical evidence in the literature regarding the possible moderating effect of restaurant type on brand equity formation, so the particular note is the simultaneous application of CBBE measurement to the analysis of two different types of restaurant and the differences in their brand equity formation. On the other hand, there are few studies that use moderated mediation regression analysis as a methodological technique in the field of restaurants, so this is an interesting methodological contribution.

ACS Style

María Eugenia Rodríguez-López; Salvador Del Barrio-García; Juan Miguel Alcántara-Pilar. Formation of customer-based brand equity via authenticity. International Journal of Contemporary Hospitality Management 2020, 32, 815 -834.

AMA Style

María Eugenia Rodríguez-López, Salvador Del Barrio-García, Juan Miguel Alcántara-Pilar. Formation of customer-based brand equity via authenticity. International Journal of Contemporary Hospitality Management. 2020; 32 (2):815-834.

Chicago/Turabian Style

María Eugenia Rodríguez-López; Salvador Del Barrio-García; Juan Miguel Alcántara-Pilar. 2020. "Formation of customer-based brand equity via authenticity." International Journal of Contemporary Hospitality Management 32, no. 2: 815-834.

Journal article
Published: 16 December 2019 in Journal of Business Research
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This study aims to (i) demonstrate the influence of two types of corporate culture (CC), namely collaborative and controlling, on firm-wide integrated marketing communication (IMC) implementation; and (ii) examine the mediating role of IMC on the relationship between CC and brand performance (BP). Data were gathered via a self-administered online survey among senior managers of service businesses (n = 180) and analyzed via path analysis. Findings show that the adoption of a collaborative culture positively affects IMC, and to a greater extent than a controlling culture. It is also found that IMC exerts a beneficial effect on brand competitive advantage. A key contribution of this study lies in providing empirical evidence of the mediation of IMC in the relationship between CC and BP, thus suggesting that, in terms of the resource-based view (RBV), IMC contributes to fostering organizational capability to translate organizational cultural values into competitive advantage.

ACS Style

Lucia Porcu; Salvador del Barrio-García; Philip J. Kitchen; Marwa Tourky. The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance. Journal of Business Research 2019, 119, 435 -443.

AMA Style

Lucia Porcu, Salvador del Barrio-García, Philip J. Kitchen, Marwa Tourky. The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance. Journal of Business Research. 2019; 119 ():435-443.

Chicago/Turabian Style

Lucia Porcu; Salvador del Barrio-García; Philip J. Kitchen; Marwa Tourky. 2019. "The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance." Journal of Business Research 119, no. : 435-443.

Research article
Published: 14 November 2019 in Journal of Vacation Marketing
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Achieving destination appeal and a competitive edge is a priority aim of tourist destination managers. The objective of this study is to help explain the formation of brand equity as a competitive strategy for a tourist destination. A model is proposed, in which complementary variables—internal to the consumer—are taken as antecedents of brand equity, namely, motivation to visit a destination and self-congruity. In achieving this aim, the work responds to key gaps in the literature: the measurement of the effectiveness of destination brand equity as a competitive strategy, the need for greater knowledge regarding the antecedents of destination brand equity, the broadening of the application of the theory of self-congruity in tourism, and the importance of tourist motivation in the consumer’s evaluation of a destination’s brand. The work finds that both determinants exert an effect on brand equity, albeit in distinct ways: motivation is essential in attracting clients to the destination, while self-congruity is vital for retaining them. The study presents a number of implications of interest to the professional sector.

ACS Style

Dolores M. Frias; José-Alberto Castañeda; Salvador Del Barrio-García; Lorenza López-Moreno. The effect of self-congruity and motivation on consumer-based destination brand equity. Journal of Vacation Marketing 2019, 26, 287 -304.

AMA Style

Dolores M. Frias, José-Alberto Castañeda, Salvador Del Barrio-García, Lorenza López-Moreno. The effect of self-congruity and motivation on consumer-based destination brand equity. Journal of Vacation Marketing. 2019; 26 (3):287-304.

Chicago/Turabian Style

Dolores M. Frias; José-Alberto Castañeda; Salvador Del Barrio-García; Lorenza López-Moreno. 2019. "The effect of self-congruity and motivation on consumer-based destination brand equity." Journal of Vacation Marketing 26, no. 3: 287-304.

Research article
Published: 12 November 2019 in Journal of Travel Research
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Today, communication is a key factor of destination competitiveness. The aim of the present study is to examine the effect of message consistency between different online communication tools on the formation of consumer-based destination brand equity (CBDBE), within two distinct brand positioning strategies (single-destination brand vs. multiple-destination brands). An experimental design is applied to manipulate message consistency (high vs. low) and the type of brand positioning strategy implemented by the destination (single vs. multiple brands). The results demonstrate that when the messages received by the tourist are highly consistent across different channels, branding strategy type exerts no differential effect on CBDBE. By contrast, when the messages present low consistency, a single destination branding strategy generates higher CBDBE than a multiple destination branding strategy. The study makes an original contribution to the literature, showing the interaction between destination branding strategy type and degree of consistency in the messages received by the tourist.

ACS Style

J. A. Castañeda-García; D. M. Frías-Jamilena; Salvador Del Barrio-García; M. A. Rodríguez-Molina. The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity. Journal of Travel Research 2019, 59, 1447 -1463.

AMA Style

J. A. Castañeda-García, D. M. Frías-Jamilena, Salvador Del Barrio-García, M. A. Rodríguez-Molina. The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity. Journal of Travel Research. 2019; 59 (8):1447-1463.

Chicago/Turabian Style

J. A. Castañeda-García; D. M. Frías-Jamilena; Salvador Del Barrio-García; M. A. Rodríguez-Molina. 2019. "The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity." Journal of Travel Research 59, no. 8: 1447-1463.

Review
Published: 01 October 2019 in International Journal of Hospitality Management
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The present paper presents the results of a bibliometric analysis of published academic research dealing with restaurants in the fields of hospitality, leisure, sport and tourism. In particular, it aims to identify the structure of relationships between previous and current themes, predict emerging trends and provide a longitudinal perspective on this research, covering the period 2000–2018. This approach provides an exhaustive analysis for the past two decades from over 700 papers. The findings show, for example, that customer satisfaction is the motor theme with the greatest impact and the study of emotions is an underdeveloped theme; interest in healthy eating is witnessing gradual growth; and brand equity, culture and innovation all constitute new research themes. The future of research dealing with restaurants will tend to focus on new emerging technologies, both in the restaurant sphere and in the context of research methodologies.

ACS Style

Mª Eugenia Rodríguez-López; Juan Miguel Alcántara-Pilar; Salvador Del Barrio-García; Francisco Muñoz-Leiva. A review of restaurant research in the last two decades: A bibliometric analysis. International Journal of Hospitality Management 2019, 87, 102387 .

AMA Style

Mª Eugenia Rodríguez-López, Juan Miguel Alcántara-Pilar, Salvador Del Barrio-García, Francisco Muñoz-Leiva. A review of restaurant research in the last two decades: A bibliometric analysis. International Journal of Hospitality Management. 2019; 87 ():102387.

Chicago/Turabian Style

Mª Eugenia Rodríguez-López; Juan Miguel Alcántara-Pilar; Salvador Del Barrio-García; Francisco Muñoz-Leiva. 2019. "A review of restaurant research in the last two decades: A bibliometric analysis." International Journal of Hospitality Management 87, no. : 102387.

Journal article
Published: 27 June 2019 in Sustainability
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One of the main risks to the preservation of Spanish defensive heritage is anthropic in origin and is associated with local society’s lack of cultural identification with these cultural assets. Consequently, there is a dearth of conservation strategies. In this paper, the current situation is examined, then a management model is proposed, with the Torre de Romilla in the Granada province (Spain) as its focus. The model is constructed on the basis of research regarding the antecedents to loyalty towards this heritage landmark, in order to enhance its value. To accomplish this, survey data from 200 randomly selected subjects was collected and analysed. The results indicate that the antecedent factors which determine loyalty are place attachment and its perceived image, which lead to an increased probability that the site will be visited and recommended. The direct consequence of this is that contributions to the economy from tourism would allow for the sustainable conservation of these assets.

ACS Style

M. Belén Prados-Peña; M. Lourdes Gutiérrez-Carrillo; Salvador Del Barrio-García. The Development of Loyalty to Earthen Defensive Heritage as a Key Factor in Sustainable Preventive Conservation. Sustainability 2019, 11, 3516 .

AMA Style

M. Belén Prados-Peña, M. Lourdes Gutiérrez-Carrillo, Salvador Del Barrio-García. The Development of Loyalty to Earthen Defensive Heritage as a Key Factor in Sustainable Preventive Conservation. Sustainability. 2019; 11 (13):3516.

Chicago/Turabian Style

M. Belén Prados-Peña; M. Lourdes Gutiérrez-Carrillo; Salvador Del Barrio-García. 2019. "The Development of Loyalty to Earthen Defensive Heritage as a Key Factor in Sustainable Preventive Conservation." Sustainability 11, no. 13: 3516.

Journal article
Published: 16 May 2019 in Journal of Destination Marketing & Management
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Brand extension is a strategy widely used among firms with high brand equity to launch new products into the market. This strategy has been the subject of considerable scholarly interest over the last few years. However, there are very few published works that have focused on analyzing brand extensions in the heritage context or, more specifically, in relation to the UNESCO World Heritage brand. The present study examines the extent to which the authenticity of a brand extension pertaining to a heritage destination parent brand affects the formation of brand equity for the extension. It takes into account the moderating roles of brand extension credibility and tourists’ experience and product knowledge. To fulfill the research objectives, an experimental design is applied to a sample of 217 tourists visiting the Monumental Complex of the Alhambra and Generalife in Granada, Spain, and the degree of authenticity of the brand extension is manipulated between subjects. The findings show that brand extension authenticity exerts a direct effect on brand extension equity, and an indirect effect, via brand extension credibility: these effects being activated only beyond certain levels of tourist experience of the heritage site and product knowledge.

ACS Style

Salvador del Barrio-García; Ma Belén Prados-Peña. Do brand authenticity and brand credibility facilitate brand equity? The case of heritage destination brand extension. Journal of Destination Marketing & Management 2019, 13, 10 -23.

AMA Style

Salvador del Barrio-García, Ma Belén Prados-Peña. Do brand authenticity and brand credibility facilitate brand equity? The case of heritage destination brand extension. Journal of Destination Marketing & Management. 2019; 13 ():10-23.

Chicago/Turabian Style

Salvador del Barrio-García; Ma Belén Prados-Peña. 2019. "Do brand authenticity and brand credibility facilitate brand equity? The case of heritage destination brand extension." Journal of Destination Marketing & Management 13, no. : 10-23.

Journal article
Published: 13 May 2019 in Journal of Destination Marketing & Management
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This paper seeks contribute to the literature on the formation of consumer-based destination brand equity (CBDBE), on the premise that positioning is a major source of competitive advantage for organizations, coupled with an effective strategy to communicate that positioning. The aims of the study are: (1) to examine which type of positioning (specialized vs. diversified) is best suited to generating greater CBDBE, and (2) to identify the extent to which message consistency (high vs. low) within the integrated marketing communications strategy for the destination moderates that relationship. The results of the study make a contribution to the specialist literature on brand destination and integrated marketing communications, and offer interesting implications for tourist destination managers seeking to ensure their destination is selected by tourists.

ACS Style

M.A. Rodríguez-Molina; D.M. Frías-Jamilena; S. Del Barrio-García; J.A. Castañeda-García. Destination brand equity-formation: Positioning by tourism type and message consistency. Journal of Destination Marketing & Management 2019, 12, 114 -124.

AMA Style

M.A. Rodríguez-Molina, D.M. Frías-Jamilena, S. Del Barrio-García, J.A. Castañeda-García. Destination brand equity-formation: Positioning by tourism type and message consistency. Journal of Destination Marketing & Management. 2019; 12 ():114-124.

Chicago/Turabian Style

M.A. Rodríguez-Molina; D.M. Frías-Jamilena; S. Del Barrio-García; J.A. Castañeda-García. 2019. "Destination brand equity-formation: Positioning by tourism type and message consistency." Journal of Destination Marketing & Management 12, no. : 114-124.

Journal article
Published: 22 January 2019 in International Journal of Hospitality Management
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Over the last decade, scholars have recently emphasized the need for tourism marketers to orchestrate the wide range communication activities and forms via the adoption of Integrated Marketing Communication (IMC). However, prior research has almost neglected the role of IMC in hospitality management. This paper adopts a broad organizational approach conceiving IMC as a concept that involves the whole organizational entity and aims to analyze the effects of IMC on market performance, in terms of superior sales and financial results, greater brand advantage and customer-related outcomes for those businesses providing lodging services. To pursue this research purpose, a survey has been conducted among corporate-level senior managers of lodging businesses operating in Spain. The findings provided further and more compelling empirical proof of the positive influence of IMC on market performance, responding to the call for more rigorous empirical research to demonstrate the beneficial effects of firm-wide IMC on market performance.

ACS Style

Lucia Porcu; Salvador del Barrio-García; Juan Miguel Alcántara-Pilar; Esmeralda Crespo-Almendros. Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry. International Journal of Hospitality Management 2019, 80, 13 -24.

AMA Style

Lucia Porcu, Salvador del Barrio-García, Juan Miguel Alcántara-Pilar, Esmeralda Crespo-Almendros. Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry. International Journal of Hospitality Management. 2019; 80 ():13-24.

Chicago/Turabian Style

Lucia Porcu; Salvador del Barrio-García; Juan Miguel Alcántara-Pilar; Esmeralda Crespo-Almendros. 2019. "Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry." International Journal of Hospitality Management 80, no. : 13-24.

Journal article
Published: 17 November 2018 in Journal of Interactive Marketing
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The advertising literature and communications literature offer many (sometimes conflicting) media recommendations for the different types of products and services. We attempt to consolidate these media recommendations into a unifying theory-based framework, and utilize longitudinal media-budget data for 143 products/services in a major media market (Spain) to verify whether advertisers have conformed to the prescriptions derived from this framework. We also use this long cross-product history of media-budget allocations to study how advertisers reacted to economic (the Great Recession of 2008) and technological (the emergence of the Internet as an advertising medium) shifts in their media allocations.

ACS Style

Salvador Del Barrio-García; Wagner A. Kamakura; Teodoro Luque-Martínez. A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries. Journal of Interactive Marketing 2018, 45, 1 -15.

AMA Style

Salvador Del Barrio-García, Wagner A. Kamakura, Teodoro Luque-Martínez. A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries. Journal of Interactive Marketing. 2018; 45 ():1-15.

Chicago/Turabian Style

Salvador Del Barrio-García; Wagner A. Kamakura; Teodoro Luque-Martínez. 2018. "A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries." Journal of Interactive Marketing 45, no. : 1-15.

Research article
Published: 17 September 2018 in International Journal of Tourism Research
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The present research proposes and validates a model in which tourist motivations and self‐congruity with the destination are considered antecedents of the perceived value of that destination and in which the tourist's previous experience of the destination exerts an important moderating effect. This model is estimated using partial least squares path modelling, based on a sample of 503 British tourists visiting Spain. The findings show that a high level of self‐congruity between the tourist and the destination contributes significantly to destination perceived value; tourist motivations contribute significantly to destination value creation; and tourist previous experience is a major moderator of destination value formation.

ACS Style

Dolores M. Frías-Jamilena; Jose Alberto Castañeda Garcia; Salvador Del Barrio-García. Self-congruity and motivations as antecedents of destination perceived value: The moderating effect of previous experience. International Journal of Tourism Research 2018, 21, 23 -36.

AMA Style

Dolores M. Frías-Jamilena, Jose Alberto Castañeda Garcia, Salvador Del Barrio-García. Self-congruity and motivations as antecedents of destination perceived value: The moderating effect of previous experience. International Journal of Tourism Research. 2018; 21 (1):23-36.

Chicago/Turabian Style

Dolores M. Frías-Jamilena; Jose Alberto Castañeda Garcia; Salvador Del Barrio-García. 2018. "Self-congruity and motivations as antecedents of destination perceived value: The moderating effect of previous experience." International Journal of Tourism Research 21, no. 1: 23-36.

Journal article
Published: 01 September 2018 in Journal of Destination Marketing & Management
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ACS Style

Juan Miguel Alcántara-Pilar; Francisco Javier Blanco-Encomienda; Tanja Armenski; Salvador Del Barrio-García. The antecedent role of online satisfaction, perceived risk online, and perceived website usability on the affect towards travel destinations. Journal of Destination Marketing & Management 2018, 9, 20 -35.

AMA Style

Juan Miguel Alcántara-Pilar, Francisco Javier Blanco-Encomienda, Tanja Armenski, Salvador Del Barrio-García. The antecedent role of online satisfaction, perceived risk online, and perceived website usability on the affect towards travel destinations. Journal of Destination Marketing & Management. 2018; 9 ():20-35.

Chicago/Turabian Style

Juan Miguel Alcántara-Pilar; Francisco Javier Blanco-Encomienda; Tanja Armenski; Salvador Del Barrio-García. 2018. "The antecedent role of online satisfaction, perceived risk online, and perceived website usability on the affect towards travel destinations." Journal of Destination Marketing & Management 9, no. : 20-35.

Journal article
Published: 01 July 2018 in Journal of Business Research
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The globalized nature of markets has provoked interest in whether cultural difference may affect how consumers process the information via websites. Language, as a vehicle for cultural values, is an important factor in their design and the messages they convey. The present study analyzes how language moderates the relationships between online perceived risk, perceived usability and satisfaction online. To fulfill the research aim, the work focuses on two languages that pertain to countries with markedly different cultural values. It employs a between-subjects experimental design, with the processing language (Spanish vs. English) as the independent variable. The study finds that online information-processing is moderated by the language in which users process information. It also demonstrates that firms can reduce the negative effect of perceived risk on perceived usability (and on satisfaction online) using the language known by the user that carries cultural values associated with a lower level of uncertainty avoidance.

ACS Style

Juan Miguel Alcántara-Pilar; Salvador Del Barrio-García; María Eugenia Rodríguez López. Does language matter? A cross-national comparison of the moderating effect of language on website information-processing. Journal of Business Research 2018, 88, 66 -78.

AMA Style

Juan Miguel Alcántara-Pilar, Salvador Del Barrio-García, María Eugenia Rodríguez López. Does language matter? A cross-national comparison of the moderating effect of language on website information-processing. Journal of Business Research. 2018; 88 ():66-78.

Chicago/Turabian Style

Juan Miguel Alcántara-Pilar; Salvador Del Barrio-García; María Eugenia Rodríguez López. 2018. "Does language matter? A cross-national comparison of the moderating effect of language on website information-processing." Journal of Business Research 88, no. : 66-78.

Journal article
Published: 01 June 2018 in Journal of Destination Marketing & Management
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ACS Style

Juan Miguel Alcántara-Pilar; Tanja Armenski; Francisco Javier Blanco-Encomienda; Salvador Del Barrio-García. Effects of cultural difference on users’ online experience with a destination website: A structural equation modelling approach. Journal of Destination Marketing & Management 2018, 8, 301 -311.

AMA Style

Juan Miguel Alcántara-Pilar, Tanja Armenski, Francisco Javier Blanco-Encomienda, Salvador Del Barrio-García. Effects of cultural difference on users’ online experience with a destination website: A structural equation modelling approach. Journal of Destination Marketing & Management. 2018; 8 ():301-311.

Chicago/Turabian Style

Juan Miguel Alcántara-Pilar; Tanja Armenski; Francisco Javier Blanco-Encomienda; Salvador Del Barrio-García. 2018. "Effects of cultural difference on users’ online experience with a destination website: A structural equation modelling approach." Journal of Destination Marketing & Management 8, no. : 301-311.

Journal article
Published: 01 May 2018 in Journal of Cultural Heritage
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ACS Style

Maria Belén Prados-Peña; Salvador Del Barrio-García. The effect of fit and authenticity on attitudes toward the brand extension: The case of the Monumental Complex of the Alhambra and Generalife. Journal of Cultural Heritage 2018, 31, 170 -179.

AMA Style

Maria Belén Prados-Peña, Salvador Del Barrio-García. The effect of fit and authenticity on attitudes toward the brand extension: The case of the Monumental Complex of the Alhambra and Generalife. Journal of Cultural Heritage. 2018; 31 ():170-179.

Chicago/Turabian Style

Maria Belén Prados-Peña; Salvador Del Barrio-García. 2018. "The effect of fit and authenticity on attitudes toward the brand extension: The case of the Monumental Complex of the Alhambra and Generalife." Journal of Cultural Heritage 31, no. : 170-179.