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Hanri Taljaard; Nadine Sonnenberg. VOLUNTARY SIMPLISTIC CLOTHING CONSUMPTION PRACTICES:. Global Fashion Management Conference 2019, 2019, 277 -282.
AMA StyleHanri Taljaard, Nadine Sonnenberg. VOLUNTARY SIMPLISTIC CLOTHING CONSUMPTION PRACTICES:. Global Fashion Management Conference. 2019; 2019 ():277-282.
Chicago/Turabian StyleHanri Taljaard; Nadine Sonnenberg. 2019. "VOLUNTARY SIMPLISTIC CLOTHING CONSUMPTION PRACTICES:." Global Fashion Management Conference 2019, no. : 277-282.
Consumers’ clothing consumption is the cause of many social and environmental consequences, especially in emerging economies where consumption continues to escalate. It is therefore vital that consumers adopt more voluntary simplistic lifestyles with sustainable clothing practices. This study relies on the self-determination theory to explore the influence of basic psychological needs (i.e., competence, autonomy, and connectedness) and self-determined motivation (i.e., identified- and integrated regulation as well as intrinsic motivation) on female consumers’ voluntary simplistic clothing practices. Data were derived from 469 online questionnaires and structural equation modeling was employed to test the hypotheses. Competence was identified as the most influential basic psychological need, followed by the need for connectedness and autonomy. Moreover, intrinsic motivation is the strongest predictor of voluntary simplistic clothing practices, while integrated regulation is deemed insignificant and identified regulation has a negative association with the practices in question. In summary, it would seem that female consumers are keen on adopting voluntary simplistic clothing behaviors. This may be due to their intrinsic motivation and competence rather than their exposure to extrinsic influences. This study provides valuable insight into the motivational determinants of voluntary simplistic clothing consumption in South Africa and may thus serve as a platform for further investigation into other emerging markets.
Hanri Taljaard; Nadine Sonnenberg. Basic Psychological Needs and Self-Determined Motivation as Drivers of Voluntary Simplistic Clothing Consumption Practices in South Africa. Sustainability 2019, 11, 3742 .
AMA StyleHanri Taljaard, Nadine Sonnenberg. Basic Psychological Needs and Self-Determined Motivation as Drivers of Voluntary Simplistic Clothing Consumption Practices in South Africa. Sustainability. 2019; 11 (13):3742.
Chicago/Turabian StyleHanri Taljaard; Nadine Sonnenberg. 2019. "Basic Psychological Needs and Self-Determined Motivation as Drivers of Voluntary Simplistic Clothing Consumption Practices in South Africa." Sustainability 11, no. 13: 3742.
To date, most role players within the South African textile and apparel industry have neglected the necessity of pro‐environmental apparel behaviour and therefore it has not yet become a familiar concept in the local context. This study focuses on male consumers' underlying motivation and intent to acquire apparel in a manner that demonstrates an eco‐friendly approach. The research hypotheses as well as the framework for this study are based on the various constructs included in the Norm‐Activation Theory (NAT) and the Theory of Planned Behaviour (TPB) as underlying motivational factors that contribute to pro‐environmental apparel acquisition. For the purposes of this study, pro‐environmental approaches were conceptualised as consumers' purposive limitation/ reduction of the amount of apparel acquired as well as the evaluation and selection of apparel based on pro‐environmental attributes. A quantitative, cross‐sectional survey approach was used for explanatory research purposes. Male consumers (18 years and older, n = 305) were reached by means of a non‐probability, purposive sampling method. Respondents completed online as well as paper‐based questionnaires that included scale items that were adapted for use in the local context. Results suggest that respondents are aware of the environmental consequences that are linked to the apparel industry and consumers' apparel behaviour, which then ultimately influences their behavioural intent. However, in contrast to studies conducted abroad, social and moral norms did not significantly influence their decisions to acquire apparel in a pro‐environmental manner. Respondents' attitudes and self‐efficacy (i.e. a dimension of perceived behavioural control) contributed to their intent to acquire apparel in a pro‐environmental manner. Yet, controllability (another dimension of perceived behavioural control) was not a significant predictor of intent and warrants further empirical research. The findings of this study substantiate important recommendations for the development of intervention strategies to promote pro‐environmental apparel behaviour in emerging market contexts such as South Africa. This article is protected by copyright. All rights reserved.
Hanri Taljaard; Nadine C. Sonnenberg; Bertha M. Jacobs. Factors motivating male consumers’ eco-friendly apparel acquisition in the South African emerging market. International Journal of Consumer Studies 2018, 42, 461 -468.
AMA StyleHanri Taljaard, Nadine C. Sonnenberg, Bertha M. Jacobs. Factors motivating male consumers’ eco-friendly apparel acquisition in the South African emerging market. International Journal of Consumer Studies. 2018; 42 (5):461-468.
Chicago/Turabian StyleHanri Taljaard; Nadine C. Sonnenberg; Bertha M. Jacobs. 2018. "Factors motivating male consumers’ eco-friendly apparel acquisition in the South African emerging market." International Journal of Consumer Studies 42, no. 5: 461-468.
Hanri Taljaard; Nadine Cynthia Sonnenberg; Bertha Jacobs. Male Consumers' Motivation and Intent to acquire Eco-friendly Apparel in the South African Emerging Market Context. Male Consumers' Motivation and Intent to acquire Eco-friendly Apparel in the South African Emerging Market Context 2016, 1 .
AMA StyleHanri Taljaard, Nadine Cynthia Sonnenberg, Bertha Jacobs. Male Consumers' Motivation and Intent to acquire Eco-friendly Apparel in the South African Emerging Market Context. Male Consumers' Motivation and Intent to acquire Eco-friendly Apparel in the South African Emerging Market Context. 2016; ():1.
Chicago/Turabian StyleHanri Taljaard; Nadine Cynthia Sonnenberg; Bertha Jacobs. 2016. "Male Consumers' Motivation and Intent to acquire Eco-friendly Apparel in the South African Emerging Market Context." Male Consumers' Motivation and Intent to acquire Eco-friendly Apparel in the South African Emerging Market Context , no. : 1.