Professor of Human Geography at the University of Extremadura, where he has been a professor since 1979. He has taught different subjects in the Faculty of Philosophy and Letters (Degree in Geography and O.T.), in the Faculty of Teacher Training (Degree in Anthropology), and in the Faculty of Business, Finance and Tourism (Degree in Tourism). His lines of research, basically, are Population and Demographic Challenge, Rural Development and Sustainable Development, which he carries out at the University Institute for Research on Sustainable Territorial Development (INTERRA) of the University of Extremadura. He has participated, as PI or researcher, in several projects on cultural heritage and its enhancement and tourism. He has been Director of the Department of Geography and Land Management, University of Extremadura, for more than a decade, President of the Quantitative Methods Group (Association of Spanish Geographers), President of the Ibero-American Society of Geographic Information Systems (SIBSIG), UNESCO Chair of Ibero-American Community and Integration, Deputy Director and, later, Director of the Extremadura Center for Studies and Cooperation with Ibero-America (CEXECI) and Vice-Rector of Academic Planning. He has written or collaborated on twenty books and about forty journal articles and has participated in about eighty congresses and fifty research projects (OECD, EU, various Spanish Ministries, regional government and various companies).