Marketers can choose among various media to convey advertising, ranging from printed advertising on paper to websites through the Internet and mobile through smartphones and tablets. Which medium is the most effective in terms of information memory or reading behavior is not clear, however. In this study, advertisements from an Italian newspaper were presented in three media formats: website (through the Internet with a desktop PC), paper, and a PDF version displayed on a tablet device. Responses to the same news and advertising were measured with eye tracker, electroencephalography brain scanner, and memory test.

The COVID-19 crisis led to changes in different areas of workers’ lives, as well as repercussions in stress management, social relationships, and perception of personal and professional growth. Considering this, well-being in the workplace is crucial to carrying out effective activities and performance, and it is also essential to verifying the impact of the pandemic on the current situation of workers’ overall well-being. The study investigates the mediation of Personal Growth (PG) between two personal resources at work, Internal Locus (LOCI) and Optimism (OPT), on the Pemberton Happiness Index (PHI), an important multi-faceted indicator of well-being. This study was conducted on respondents performing professions (n = 666), both before (2019, n = 410) and during the pandemic (2020, n = 256). The relationships were tested simultaneously using a multi-group structural equation model (MPLUS7). The estimated model shows that personal resources at work increase PG (LOCI mostly during the pandemic; OPT mostly before the pandemic); OPT directly increases PHI; PG increases PHI (mostly before the pandemic); and personal resources increase through PG and PHI (LOCI more during the pandemic; OPT more before the pandemic). The study is cross-sectional, as it was not possible to compare the same workers over two years. The research offers ideas for activation of training programs, support and development of individual resources, and personal growth aimed at improving well-being and the work experience for workers.

Life transitions represent moments characterized by changes that can profoundly influence individual life trajectories and subjective well-being. Recently, career coaching has become an important method of helping people expand their self-awareness, facilitate personal development, and increase their performance in the school-to-work transition. Although previous studies have confirmed that one of the most important keys to the success of a coaching program is the quality of the relationship between coach and coachee, there is a lack of knowledge regarding how to objectively measure it. In this pilot study, we adopted a neuroscientific approach to introduce objective measures of the relationship between coach and coachee through the phases of a coaching session. A sample of 14 university students and a professional coach participated in career-coaching sessions while their affective states were measured by recording brain (EEG) and physiological (Skin conductance) activity. Electroencephalographic indicators of valence, arousal, and engagement showed differences between session phases, highlighting the possibility of a neurophysiological measurement of relational dynamics. Our results provide initial evidence that neurophysiological activity can be considered a way to understand differences in the coach-coachee relationship, thereby providing information on the effectiveness of coaching interventions and facilitating a better life transition from school to work.