Information technology-acceptance research has always been a research hotspot. In 2003, Venkatesh established the unified theory of acceptance and use of technology (UTAUT), which pushed information technology-acceptance research to a new climax. This study uses bibliometrics, Bibliometrix, and CiteSpace software to conduct data mining and quantitative analysis on 1694 research papers in the UTAUT in the Web of Science core collection database from 2003 to 2021 (the data update time is 13 August 2021). Combined with a visual bibliometric analysis, this paper makes an in-depth discussion on the UTAUT model from the aspects of research trends, research fields, main research journals, authors/institutions, national or regional cooperation networks, etc. This study comprehensively and systematically shows the evolution track and characteristics of the UTAUT. On this basis, the future development trend of the UTAUT is put forward.