Decreasing water availability and growing demands due to climate change and increasing tourist numbers in the Mediterranean basin are likely to result in worsening conflicts between socioeconomic sectors that depend on water to survive. We conducted 19 in-depth interviews with hotel owners and managers in the Muga river basin (Girona, north-east Spain) to analyze their use of water-saving measures and explore perceived incentives and barriers. Hotel size, category, and year of construction/renovation were all directly associated with the implementation or lack of implementation of certain measures. The hoteliers did not perceive any strong incentives to adopt water-saving measures, but there were clear indications of cost and technical barriers and a lack of awareness about possible options. Efforts are clearly needed to improve incentives and increase awareness and knowledge about water-saving measures among hoteliers in this part of the Mediterranean basin, where water is a necessary resource for the tourist industry and many other sectors.

Purpose: The purpose of this paper is understand these perceptions and identify main problems associated to climate change in order to design effective mitigation and adaptation strategies to guarantee the sustainability of tourism and natural resources. The Mediterranean basin is a leading international tourist destination and one that is particularly vulnerable to the effects of climate change. Although these effects are largely known, in-depth studies of how they and the associated risks are perceived by key tourism stakeholders have not been performed. Design/methodology/approach: Interviews were held with 31 hotels, campsites and rural lodgings in the Muga River basin in north-east Catalonia, in which both owners and managers were asked about their perceptions of climate change, effects and countermeasures. Findings: Perceptions of climate change and its effects varied according to the type of establishment and location (coast, cities or inland). Significant differences were observed for perceptions of how responsibilities for implementing mitigation and adaptation measures to counter the effects of climate change, including water shortages, should be shared out between the main agents with an interest in guaranteeing the sustainability of tourism, namely, government bodies, tourist establishments and clients. The predominant opinion, however, was that the bulk of the responsibility should lie with government bodies. Practical implications: Only when those responsible for running tourist establishments are aware of the risks of climate change, it will be possible to design and implement effective short-, medium- and long-term strategies aimed at strengthening the resilience of the tourist industry. Originality/value: The originality of this study lies in its novel methodology and approach, which involved analyzing perceptions of climate change, including water shortages and its effects among owners and managers of different types of tourist accommodation establishments in distinct parts of the same area.