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Jennifer Johnson Jorgensen is an assistant professor in the Department of Textiles, Merchandising & Fashion Design at the University of Nebraska-Lincoln.
Consumers have been advocating for a variety of causes, and in turn, retailers are expressing their political opinions through social-media posts in hopes of aligning with their customers’ views. This study looks at a single case in which customers reacted to a retailer’s political opinion posted on a social media account. Data was collected at the time of the retailer’s political post and up to three years afterward. Content analysis was employed to identify themes from the customer reviews posted, and four themes were identified. Of significance, this study found that customers of a retail store typically merge feelings on the retailer’s product and political post or the retailer’s service and the political post within their social media responses. Thus, a majority of customers in this case were not exclusively focused on battling the political post on social media. Also, a shift in customers’ opinions of the retailer shifted positively over time.
Jennifer Johnson Jorgensen; Katelyn Sorensen. Negative e-WOM Resulting from Political Posts on Social Media: A Case Study of a Small Retailer’s Struggle over Time. Social Sciences 2021, 10, 318 .
AMA StyleJennifer Johnson Jorgensen, Katelyn Sorensen. Negative e-WOM Resulting from Political Posts on Social Media: A Case Study of a Small Retailer’s Struggle over Time. Social Sciences. 2021; 10 (9):318.
Chicago/Turabian StyleJennifer Johnson Jorgensen; Katelyn Sorensen. 2021. "Negative e-WOM Resulting from Political Posts on Social Media: A Case Study of a Small Retailer’s Struggle over Time." Social Sciences 10, no. 9: 318.
It is believed that highly involved business owners and community members will yield benefits to ensure business and community sustainability over time. However, little research has delved into understanding the role of business owners’ involvement and the community’s involvement in business outcomes. Thus, the purpose of this study was to investigate the reciprocal involvement of family business owners and the community. To investigate this phenomenon, this study utilized survey data from a rare group of business owners who currently operate long-standing businesses. Results indicate that more involved business owners perceived higher levels of business success. When seeking a profit, business owners also tended to be more involved in the community than owners not seeking a profit. However, family-owned businesses felt that the community did not contribute to their businesses and did not stay involved over time. Overall, business owners felt that they contributed more than the community provided in return. Recommendation is made to stress in entrepreneurship curricula the importance of reciprocal involvement between businesses and their communities and vice versa to promote business and community sustainability over time.
Jennifer Johnson Jorgensen; Diane Masuo; Linda Manikowske; Yoon Lee. The Reciprocal Involvement of Family Business Owners and Communities in Business Success. Sustainability 2020, 12, 4048 .
AMA StyleJennifer Johnson Jorgensen, Diane Masuo, Linda Manikowske, Yoon Lee. The Reciprocal Involvement of Family Business Owners and Communities in Business Success. Sustainability. 2020; 12 (10):4048.
Chicago/Turabian StyleJennifer Johnson Jorgensen; Diane Masuo; Linda Manikowske; Yoon Lee. 2020. "The Reciprocal Involvement of Family Business Owners and Communities in Business Success." Sustainability 12, no. 10: 4048.
Millennials are becoming more conscientious of the products they buy, as well as the social and environmental implications behind them. However, Millennials with low discretionary incomes have limited choices in today’s marketplace, and it is unclear as to how these consumers perceive low-cost apparel options, including fast fashion apparel and second-hand apparel. The purpose of this study is to explore and compare Millennials’ perceptions of inexpensive fast fashion and second-hand apparel. The Q methodology was employed to determine patterns among perceptions. Participants sorted 14 statements describing ideal clothing items into a Q sort grid. The Q sort grid forced participants to rank statements by the degree to which they agree (or disagree). Once the Q sort grid was completed, participants shared their thoughts (qualitatively) as to why they ranked each statement the way that they did. The findings indicate that there are varied perceptions across the Millennial generation, which resulted in the emergence of four distinct factors for both fast fashion and second-hand apparel. The findings of this study are extensive. Fast fashion retailers and consignment shops will need to update their future strategies in order to target the Millennial generation.
Katelyn Sorensen; Jennifer Johnson Jorgensen. Millennial Perceptions of Fast Fashion and Second-Hand Clothing: An Exploration of Clothing Preferences Using Q Methodology. Social Sciences 2019, 8, 244 .
AMA StyleKatelyn Sorensen, Jennifer Johnson Jorgensen. Millennial Perceptions of Fast Fashion and Second-Hand Clothing: An Exploration of Clothing Preferences Using Q Methodology. Social Sciences. 2019; 8 (9):244.
Chicago/Turabian StyleKatelyn Sorensen; Jennifer Johnson Jorgensen. 2019. "Millennial Perceptions of Fast Fashion and Second-Hand Clothing: An Exploration of Clothing Preferences Using Q Methodology." Social Sciences 8, no. 9: 244.