The purpose of this study is to determine whether there are gender differences in people’s pro-environmental psychology and behaviors in China. An online survey was conducted with the snowball sampling technique, and a sample of 532 Chinese respondents was obtained for the research. This study finds that gender does affect green psychology and behaviors, with females reporting a higher level of environmentalism in China. Specifically, females are more concerned with environmental problems, more supportive of plastic ban policies, more positive towards reducing plastics (reduce), and have stronger intention to bring a reusable bag for shopping (reuse and recycle). Moreover, females use fewer disposable toiletries when checking in a hotel and require less disposable tableware when ordering takeout. This study contributes to the current literature by identifying the relationship between gender and environmentalism in China. Implications for anti-plastic policy design and environmental management are also presented.

Previous research has shown that public trust is vital for promoting policy compliance, particularly in times of crisis. However, the literature supporting this notion remains scarce, especially in countries which have successfully contained a pandemic despite showing a generally low level of public trust in the government. To address this topic, we conducted a cross-sectional study between February and March of 2020 to examine the relationship between public trust and the compliance of the general public in adopting personal protective measures introduced during the early phase of the coronavirus disease 2019 (COVID-19) outbreak in Thailand. We report our result from a hierarchical regression. We find a positive and significant relationship between public trust in the government and the likelihood of respondents adopting these precautions, more importantly, this relationship was fully mediated by the professional trust as the effect of public trust in the government on policy compliance was reduced by 0.118, namely from (β = 0.133, p < 0.001) to (β = 0.015, p > 0.05). Married respondents residing in the capital city, with a higher degree of worry were also more likely to comply with these safety measures. In conclusion, the finding sheds light on the dynamic relationship between public trust and policy compliance and offers some implications in times of a global health crisis.

Bringing a reusable bag for shopping is a typical pro-environmental behavior and has been shown to be effective in reducing plastics, but research regarding this green behavior is limited. In this regard, using the snowball sampling technique, this study conducts a survey on a sample of 361 Chinese consumers to investigate their intention to bring a reusable bag for shopping based on the theory of planned behavior. To increase the explaining power for behavioral intention, this study extended the TPB by adding two additional variables: locus of control and environmental concern. Data was analyzed using the structural equation modeling technique. Results show that attitude, perceived behavioral control, and subjective norm exert significant and positive influence on consumers’ intention to bring reusable bags for shopping, and the perceived behavioral control exerts the greatest influence, followed by attitude and subjective norm. Both locus of control and environmental concern fail to directly impact consumers’ bringing intention, but they could impact consumers’ intention indirectly. Specifically, the external locus of control exerts a negative influence on attitude and perceived behavioral control. Environmental concern positively impacts consumers’ attitudes towards bringing reusable bags for shopping. Results of this study could provide valuable insights into plastics management and policy design to promote consumers’ green shopping behaviors. For instance, the finding that perceived behavioral control is the greatest contributor to consumers’ intention to bring reusable bags highlights the importance of clearing reusable bag preparation and use barriers.

The increasing global focus on environmental sustainability has led to a growing emphasis on green purchase behavior. The theory of planned behavior (TPB) is one of the classical theories used to understand individual green purchase behavior from the perspective of psychology. Data are collected through an online survey, and the structural equation modeling (SEM) method is employed for analysis. The research findings demonstrate that consumers’ green purchase intention and environmental knowledge significantly and positively influence green purchase behavior. Moreover, moral obligation plays a partial mediating role in the relationship between green purchase intention and green purchase behavior, as well as in the relationship between environmental knowledge and green purchase behavior. By incorporating moral obligation and environmental knowledge into the TPB framework, this study advances the theoretical understanding of the drivers of green purchase behavior. Furthermore, this study reveals that green purchase intention, compared to environmental knowledge, exerts a greater influence on promoting consumers’ green purchase behavior. This finding underscores the crucial role of consumers’ internal motivation in driving sustainable choice. This study offers valuable implications for the design of green marketing strategies and have the potential to promote environmentally sustainable consumption behavior, thereby contributing to the global sustainability efforts.